• Title/Summary/Keyword: Consumption Experiences

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An Empirical Study on the Determinants of e-Trust in Import Agency Service Mall (수입대행몰에서 e-신뢰의 결정요인에 관한 연구)

  • Song, Chae-Hun;Song, Sun-Yok
    • International Commerce and Information Review
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    • v.11 no.3
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    • pp.3-24
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    • 2009
  • Import Agency Service Mall, providing customers not only with convenient shopping experiences but also with purchasing, warehousing, shipping, and customs clearance services, have been playing a significant role in rapidly transforming Korean consumers into global consumers. The consumers' great demand for foreign goods(services) has created Import Agency Service Mall(referred to hereafter as IASM) as a new business model of distribution and consumption, which seems to be grown rapidly. This empirical research investigates online shoppers for their trust dimensions for IASM. Consequences of the research are as follows: First, perceived reputation, web-site quality have influenced upon e-trust dimension of the IASM. Second, the level of e-trust consumers is more higher, and then the level of perceived risk is more lower. Third, perceived risk have not influenced upon intention to reuse the IASM. Fourth, the level of e-trust consumers is more higher, and then the level of intention to reuse the IASM is more higher. It is necessary for IASM to be developed its reputation and web-site quality in order to obtain customer's trust. Accordingly, this research will be helping IASM have insight for marketing strategies, and constantly should be studied about action and mind of consumer.

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A Study on Korean and Japanese Consumers' Attitudes and Consumer Knowledge about Luxury Brands (한국과 일본 소비자의 명품 브랜드에 대한 태도 및 소비자 지식에 관한 연구)

  • Park, Jin-A
    • Journal of the Korean Society of Clothing and Textiles
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    • v.34 no.8
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    • pp.1303-1318
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    • 2010
  • This study is to understand the characteristics of Korean and Japanese consumers by analyzing the relation among consumer attitudes, concepts, and knowledge about luxury brands. In addition, the present study is to help to establish more effective marketing strategies for luxury companies by providing new data based on consumer knowledge. The author conducted a survey on a total of 816 male/female Korean and Japanese subjects ranging in age from 20 to 50s. The results of this study are as follows: First, Korean consumers have more positive attitudes toward luxury brands than Japanese consumers. Second, regarding the concepts about luxury brands, Korean consumers have concepts of luxury such as "involvement" "symbol of status" "scarcity" and "hedonism"and Japanese consumers have concepts such as "involvement" "ostentation" "high value"and "ornamentation" Third, Korean consumers are more confident in their knowledge and experiences about luxury brand consumption than Japanese consumers. The subjective knowledge has positive impacts on consumer attitudes toward luxury brands and becomes one of the reasons for the friendlier attitudes of Korean consumers toward luxury brands, compared to Japanese consumers. Fourth, the level of objective knowledge of Korean and Japanese consumers is high; but there is no statistically significant difference in the two countries.

A Study on Commerce Strategies by Mobile Shopping Site Types for Fashion Products (패션제품에 대한 모바일 쇼핑 사이트 유형별 커머스 전략 연구)

  • Jang, Eunyoung
    • Journal of Fashion Business
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    • v.21 no.1
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    • pp.124-133
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    • 2017
  • This study analyzed consumers' online fashion shopping site usage by site type and analyzed how product information search and product purchase differ. In addition, by comparing and analyzing preference and selection factors of PC and mobile shopping, we tried to provide basic data of effective mobile commerce operation strategy according to expansion of mobile market in fashion industry. We surveyed the use of 6 types of online sites (portal site, open market, general shopping mall, social commerce shopping mall, brand shopping mall and non-brand shopping mall) to understand the usage of mobile shopping site for consumers' fashion products. Consumer survey subjects were 373 college students in their early 20s who had the most mobile shopping experiences. The questionnaire consisted of online fashion site usage items, internet and mobile fashion shopping preference (6 items), internet and mobile shopping choice behavior (10 items), and purchase intention (3 items) .Data were analyzed using SPSS 14.0 program. The high preference of portal sites, open market, social commerce, and non-brand shopping malls in shopping online fashion products is a result of the perceptual changes of major distribution channels and the trends of consumers' value consumption tendency. Therefore, it is necessary for fashion companies to actively cope with fashion product distribution competition with huge shopping sites of current online market by well understanding consumers' preference trends and factors of online sites.

Study of Peak Load Demand Estimation Methodology by Pearson Correlation Analysis with Macro-economic Indices and Power Generation Considering Power Supply Interruption

  • Song, Jiyoung;Lee, Jaegul;Kim, Taekyun;Yoon, Yongbeum
    • Journal of Electrical Engineering and Technology
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    • v.12 no.4
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    • pp.1427-1434
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    • 2017
  • Since the late 2000s, there has been growing preparation in South Korea for a sudden reunification of South and North Korea. Particularly in the power industry field, thorough preparations for the construction of a power infrastructure after reunification are necessary. The first step is to estimate the peak load demand. In this paper, we suggest a new peak demand estimation methodology by integrating existing correlation analysis methods between economic indicators and power generation quantities with a power supply interruption model in consideration of power consumption patterns. Through this, the potential peak demand and actual peak demand of the Nation, which experiences power supply interruption can be estimated. For case studies on North Korea after reunification, the potential peak demand in 2015 was estimated at 5,189 MW, while the actual peak demand within the same year was recorded as 2,461 MW. The estimated potential peak demand can be utilized as an important factor when planning the construction of power system facilities in preparation for reunification.

Audio Guidance Application For Commodity Prices Using Public Data And AI Chatbot (공공데이터와 AI챗봇을 이용한 물가 음성안내 앱 서비스)

  • Lee, Jae-Seon;Kang, Kyeong-Don;Park, Tae-Yok;Jung, Deok-Gil
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2018.05a
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    • pp.251-253
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    • 2018
  • As the prices of agricultural, fishery, and dairy products have been fluctuating due to recent instability on commodity prices, so consumers have been more inclined to make purchase without specific criteria by relying on marketing or their personal experiences and senses of market. The core function of this application is precisely and conveniently telling the consumption index to consumers who are waved by unstable commodity prices by helping users to easily understand the price index of agricultural, fishery, and dairy products in real time using public data. And, it also includes the AI Chatbot and voice recognition function, and meets the convenience of natural language processing and hands-free etc..

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Physiological Response of Panax ginseng to Temperature I. Old experience, distribution, germination, photosynthesis and respiration (인삼의 온도에 대한 생리반응 . 옛경험, 분석, 발아, 광합성, 흡수)

  • Park, Hoon
    • Journal of Ginseng Research
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    • v.3 no.2
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    • pp.156-167
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    • 1979
  • Physiological characteristics of Panax ginseng were reviewed in relation to temperature. According to the old literatures and records of cultivator's experiences it was elucidated that ginseng plants require light but hate high temperature and that the cultural methods were developed to content two characteristics in contradiction. Low temperature (cool climate) during growing season seems (or ginseng to be essential and to escape from the extreme coldness according to air and soil temperature of natural habitat and cultivated area. Optimum temperature of dehiscence (15∼below 20$^{\circ}C$) is a little higher than that of germination (10∼15$^{\circ}C$). Optimum temperature for growing of new buds (18∼20$^{\circ}C$) is similar to that for growing after emergence (17∼21$^{\circ}C$). Dormancy of both matured embryo and new buds is broken at the same temperature (2∼3$^{\circ}C$). It seems reasonable that optimum temperature of photosynthesis (22$^{\circ}C$) is similar to that of growth. Respiration quotients of various organs or of whole plant ranged from 1.7 to 3 incrased with high temperature. Respiratory consumption and oxygen limitation seem to be potential factors to induce decay during dehiscence and germination of seeds and root rot in fields. Research on organ differentiation. photosynthesis, respiration and growth with age is needed for the development of cultivation methods.

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Current Use and Development Demand for Processed Blue Crabs (꽃게 가공식품 이용실태 및 개발 요구도 조사)

  • Moon, Sook-Jeong;Hong, Wan-Soo
    • Journal of the Korean Dietetic Association
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    • v.20 no.4
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    • pp.306-319
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    • 2014
  • This study is basic research focused on product development and market activation based on analysis of current usage and demand for development of processed blue crabs. A total of 556 subjects aged 20s to 60s living in the Seoul area were surveyed. According to the survey, 65.1% of subjects consumed blue crabs at home, and 82% of them purchased blue crabs whole and undressed. Respondents gave higher marks to taste, nutrition, and texture compared to ingredient preparation, eating method, and price. Majority of blue crab consumers had no experiences of consuming processed blue crabs. Exactly 57.0% of consumers purchased them at big shopping centers, and the reason for purchasing was their good taste. When female consumers purchased processed blue crabs, they checked every part carefully compared to male consumers. Women gave high scores to blue crab powder, blue crab extract, blue crab croquette, and blue crab cake compared to men, demonstrating the necessity of developing processed blue crabs. Furthermore, the experienced processed blue crab group recognized the necessity of developing processed blue crabs compared to the inexperienced group. People showed significant differences in purchasing processed blue crabs according to gender as well as previous experience of blue crab consumption.

The Qualitative Evaluation of Low-Income Single Mother Families' Poverty Status According to the Capability Approach of Amartya Sen (센(Sen)의 능력 접근을 통한 빈곤 여성가장 가계의 생활실태에 대한 질적 평가)

  • Lee, Seong-Lim;Sohn, Sang-Hee;Chin, Mee-Jung;Sung, Mi-Ai
    • Journal of Families and Better Life
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    • v.27 no.2
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    • pp.77-97
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    • 2009
  • This study evaluates the poverty experiences of low-income single mothers according to the Capability Approach of Amartya Sen. In this approach, the capability to achieve the basic functionings of life, not income itself, is the criterion of poverty. 26 single mothers were interviewed using focus-group interviews and in-depth interviews. 21 functionings on the existence level, 18 on the relatedness level, and 15 on the growth level were found in the areas of work, health, food consumption, clothing, housing, child rearing, and leisure. The results of this study suggest that low-income single mothers can achieve only some of the existence level functionings with significant help from welfare services. They can scarcely achieve higher level functionings in any of these areas.

Factors associated with Unintentional Injuries to Korean Adolescents at School: A Multilevel Study (다수준 분석을 이용한 청소년의 학교 내 손상 관련 요인)

  • Yu, Jung-Ok;Kim, Myo-Sung
    • Research in Community and Public Health Nursing
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    • v.27 no.4
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    • pp.337-345
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    • 2016
  • Purpose: This study aims at identifying individual- and school-level factors associated with unintentional injuries to Korean adolescents at school by applying multilevel modeling. Methods: From the database of the eleventh Korea Youth Risk Behavior Web-based Survey (KYRBS), the researchers selected 68,043 adolescents from the $7^{th}$ to the $12^{th}$ grades. Data were analyzed using ${\chi}^2$ test for prevalence and multilevel modeling for related factors of unintentional injuries at school. Results: About 22.9 percent of the adolescents had treatment experiences for unintentional injuries at school in the past 12 months. At the individual level, the significant factors associated with unintentional injuries at school included gender, grade, academic achievement, current smoking, alcohol consumption, frequency of high caffeine intake, depression, and relief of fatigue after sleep. At the group level, the significant factors included number of physical education per week and safety education. Conclusion: School based injury prevention programs should be sensitive to both individual- and school-level factors associated with unintentional injury at school among Korean adolescents.

A Study on the Body Image and Life-style (신체이미지와 라이프스타일에 대한 연구)

  • 김선희
    • Journal of the Korean Society of Costume
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    • v.53 no.1
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    • pp.87-98
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    • 2003
  • The purpose of this study was to investigate body image as attitude toward physical appearance, and appearance-management behavior, and to analyze the relationship between body image and life style which affects consumer behavior. The method of the study was survey research by using questionnaires. Subjects were 323 women in their twenties. Statistical analysis methods were frequency, percentage. factor analysis, discrimination analysis, one-way ANOVA, x 2- test, and Duncan's multiple range test. The results of the study were as follows. As for appearance-management behaviors of woman in her twenties. 60.1% of all respondents experienced in diet. 31.6% experienced in plastic operation, 47.4% experienced in skin care, 44.9% experienced in perfect make up, and 84.8% experienced in hair dyeing. The group with high appearance concern showed high body satisfaction. Life-style factors were analyzed into 5 factors. The group with low appearance concern considered active family-focus life factor importantly, the group with middle appearance concern considered social life factor, and the group with high appearance concern considered self-focus life type and conspicuous consumption life factor. A significant difference was found in body image between groups according to social level and demographic characteristics. The female group in the mid twenties who majors in arts and athletics, resides on southern part of Han river, and belongs to high society was analyzed to show high appearance concern and body satisfaction. and many experiences of appearance-management behaviors.