• Asia Marketing Journal
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• 제16권1호
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• pp.35-69
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• 2014

The impact of competition on pricing has been studied in the context of counterfactual merger analyses where expected optimal prices in a hypothetical monopoly are compared with observed prices in an oligopolistic market. Such analyses would typically assume static decision making by consumers and firms and thus have been applied mostly to data obtained from consumer packed goods such as cereal and soft drinks. However such static modeling approach is not suitable when decision makers are forward looking. When it comes to the markets for durable products with indirect network effects, consumer purchase decisions and firm pricing decisions are inherently dynamic as they take into account future states when making purchase and pricing decisions. Researchers need to take into account the dynamic aspects of decision making both in the consumer side and in the supplier side for such markets. Firms in a two-sided market typically subsidize one side of the market to exploit the indirect network effect. Such pricing behaviors would be more prevalent in competitive markets where firms would try to win over the battle for standard. While such qualitative expectation on the relationship between pricing behaviors and competitive structures could be easily formed, little empirical studies have measured the extent to which the distinct pricing structure in two-sided markets depends on the competitive structure of the market. This paper develops an empirical model to measure the impact of competition on optimal pricing of durable products under indirect network effects. In order to measure the impact of exogenously determined competition among firms on pricing, we compare the equilibrium prices in the observed oligopoly market to those in a hypothetical monopoly market. In computing the equilibrium prices, we account for the forward looking behaviors of consumers and supplier. We first estimate a demand function that accounts for consumers' forward-looking behaviors and indirect network effects. And then, for the supply side, the pricing equation is obtained as an outcome of the Markov Perfect Nash Equilibrium in pricing. In doing so, we utilize numerical dynamic programming techniques. We apply our model to a data set obtained from the U.S. video game console market. The video game console market is considered a prototypical case of two-sided markets in which the platform typically subsidizes one side of market to expand the installed base anticipating larger revenues in the other side of market resulting from the expanded installed base. The data consist of monthly observations of price, hardware unit sales and the number of compatible software titles for Sony PlayStation and Nintendo 64 from September 1996 to August 2002. Sony PlayStation was released to the market a year before Nintendo 64 was launched. We compute the expected equilibrium price path for Nintendo 64 and Playstation for both oligopoly and for monopoly. Our analysis reveals that the price level differs significantly between two competition structures. The merged monopoly is expected to set prices higher by 14.8% for Sony PlayStation and 21.8% for Nintendo 64 on average than the independent firms in an oligopoly would do. And such removal of competition would result in a reduction in consumer value by 43.1%. Higher prices are expected for the hypothetical monopoly because the merged firm does not need to engage in the battle for industry standard. This result is attributed to the distinct property of a two-sided market that competing firms tend to set low prices particularly at the initial period to attract consumers at the introductory stage and to reinforce their own networks and eventually finally to dominate the market.

• 한국항만경제학회지
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• 제33권1호
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• pp.89-110
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• 2017

국제 해운시장에서는 규칙적이고 반복적으로 이루어지는 정기선 서비스의 특수성을 인정하여 정기선사 간의 과당 경쟁을 방지하고 항로의 질서 유지와 안정화를 위해 국제 카르텔인 해운동맹의 결성을 인정하였다. 하지만 선박대형화와 복합운송의 발달 그리고 비동맹선사의 세력확대로 인하여 해운동맹은 와해되기 시작하였으며 결국 폐지되기에 이르렀다. 정기선 시장에서 중요한 역할을 담당했던 해운동맹이 폐지되면서 정기선 시장의 경쟁구도는 변화를 겪기 시작하였다. 따라서 해운동맹의 폐지가 정기선 시장에 미친 영향에 대한 연구가 필요하게 되었으며 해운동맹의 폐지로 인하여 영향을 받은 요소를 선정하여 상관분석과 다중 회귀분석을 통하여 영향을 분석하였다. 분석 결과, 해운동맹의 폐지로 인하여 각 선사들은 선복량 증가로 운임 경쟁이 심화되었고 결국 비용구조가 유리한 선사는 수익을 창출하고 그렇지 못한 선사는 적자를 기록하게 되었다.

• 한국철도학회:학술대회논문집
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• 한국철도학회 2010년도 춘계학술대회 논문집
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• pp.1558-1566
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• 2010

After the establishment of 'Staggers' Rail Legislation' in 1980, which established an atmosphere of free competition in rail freight transportation market, freight railway in America became larger and the proportion of freight railway in the market increased. In 2008, it took up 43% of the transportation market based on tonne/mile unit and the productivity of freight rail increased. On the other hand, in the case of Korea, the competing atmosphere is being set up under the influences of the renovation of the rail transportation industry in 2004. However, to make the rail transportation market more active and become more advanced, a lot of efforts are required to build a stronger foundation of free competition atmosphere. In this paper, we have deducted the political implications on the establishment of strengthened competition in Korean rail transportation industry from reviewing what kind of changes the rail transportation market in America went through and how it was developed. In this case, we have focused on the changes in industrial trend towards the restriction policy. Also influences of the deregulation policy after 1980 on the enhanced market efficiency were reviews.

• 대한전기학회:학술대회논문집
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• 대한전기학회 2001년도 하계학술대회 논문집 A
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• pp.512-514
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• 2001

Recently, Korea's electric industry is in the midst of a period of profound changes in the structure and function, including the introduction of market competition in the generation sector. Korea is in the early stages of market competition, so the market price is chosen by generation costs but will be chosen by bids in future. Therefore, the profits of generators is determined by market pool price and the prospects of pool price are very important for new capacity investment determination of generators and IPPs. This study analyzes hourly marginal costs and LOLP considering basic generation mix and characteristics, develops the relationship of pool price using the above in competition market, and proposes basic direction for profits variation and supply-demand analysis in the electric market in future.

• 수산경영론집
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• 제40권1호
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• pp.27-49
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• 2009

Recently, the Korea's economy concerns the second money crisis because of the rapid increase of the exchange rate. The Korea's economy which is very dependent on the foreign trade is more sensitive to the change of exchange rates. There are many literatures which analyze the effects of variations of the exchange rates on the secondary and tertiary industries such as the manufacturing industry and IT(Information Technology). But there have been no studies which try to figure out the effects of variations of exchange rate on the primary industries, especially, fisheries' industry. Therefore this paper tries to analyze the effect of price competition structure and the change of exchange rate on foreign fisheries exporting prices in Korea's fisheries import market. This study utilizes OLS(Ordinary Least Squares Analysis) for the analysis in the market of frozen yellow corvina, hairtail, angler fish which are major fisheries importable in Korea. The results show that the exporting country which has the highest market share is more sensitive to the change of the exchange rates itself than that of the other exporting countries' price when it starts to set up its exporting price. And the exporting countries which have low market share are more sensitive to the change of price which country has the highest market share than that of price whose countries have low market share and those of their exchange rate. Also we can find out that the countries which have similar market share try to set up price-setting strategy in the opposite direction. In other words, one country tries to bid up its price, other countries response to rival country by lowering their prices. In the consideration of the fact that most exporting countries aren't affected by Korea's fisheries' prices, the exporting countries in Korea's fisheries import market are more sensitive to the prices of other exporting countries than that of Korea's. This result indicates that the price leader-follower model could be applicable to the Korea's fisheries import market.

• 유통과학연구
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• 제16권6호
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• pp.55-63
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• 2018

Purpose - Our Research is a study on the competition structure between retailers in traditional markets. Specifically, this study examined the effects of SSM, commodity supply store, Hanaro mart, food mart and other mart in traditional markets on retail stores of small businesses. The purpose of this study is to provide a solution to the market encroachment of large retailers in traditional markets. Research design, data, and methodology - This study is based on the data of 'Market Survey of Traditional Market·Shopping Mall and Store Management in 2016' and 'Current status of SSM(Super SuperMarket), commodity supply store, Hanaro mart, food mart and other mart in the traditional market in 2017' conducted by Small Enterprise and Market Service. In this study, a multiple regression equation was constructed using the number of SSM, commodity supply store, Hanaro mart, food mart and other mart as an independent variable and sales, number of customers as a dependent variable for analysis. Results - The increase of SSM and commodity supply stores in the traditional market affects the sales decrease of the surrounding small merchants in the traditional market. This means that the SSM and commodity supply stores can lead to the decline of the traditional market. However, it has been found that the penetration of these companies in traditional markets does not affect the number of visitors. Second, Hanaro mart's entry into the traditional market has a negative impact on the sales and visitor numbers of the surrounding small-scale merchants. The increase in the number of food mart has a significant effect on the sales and the number of visitors to the small stores. The results of this study indicate that the food mart can contribute to the revitalization of traditional markets. Lastly, other mart with more than medium size were found to affect the sales of small stores, the number of visitors. Conclusions - We examines the competitive structure among retailers in traditional markets. The penetration of large retailers in traditional markets has a negative impact on traditional markets, particularly Hanaro mart has a greater impact than SSM. We provide practical and theoretical implications for the retail competition structure in traditional markets.

• 대한전기학회:학술대회논문집
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• 대한전기학회 2000년도 하계학술대회 논문집 A
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• pp.406-408
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• 2000

Recently, Korea's electric industry is in the midst of a period of profound changes in the structure and function, including the introduction of market competition in the generation sector. Therefore, it is difficult to promote long-term capacity planning and new generating capacity construction which have been driven by KEPCO so far, after the introduction of market competition, so new generating capacity construction and security of reserve margin is needed through self·regulation plan of private generation producers by market mechanism. According to the competition in the generation sector, a new paradigm is necessary to the long-term capacity planning driven by the Government. This paper analyzes the plan and the incentive level able to guide the new generation capacity construction considering the uncertainty risk in a period of introduction of competition. In addition, this paper analyzes the plan able to guide the new capacity construction by market function at the stage which market become established and Government's role to solve the anxiety about the capacity supply and demand.

• The Journal of Asian Finance, Economics and Business
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• 제6권4호
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• pp.179-187
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• 2019

This study aims to investigate the effects of market commonality and resource similarity on price competition and the recursive consequences in the Korean lodging market. Price comparison among hotels in the same geographic market has been facilitated through the development of information technology, rendering little search cost of consumers. While the literature implies the heterogeneous price attack and response among hotels, a limited number of empirical researches focus on the asymmetric and recursive pattern in the competitive dynamics. This study empirically examines the price interactions in the Korean lodging market based on the theoretical framework of competitive price interactions and countervailing power. Demonstrating superiority to the spatial lag model and the ordinary least squares in the estimation, the results from spatial error model suggest that the hotels with longer operational history pose an asymmetric impact on the price of the newer hotels. The asymmetry is also found in chain hotels over the independent, further implying the possibility of predatory pricing. The findings of this study provide the evidence of a hierarchical structure in the price competition, with different countervailing power by the resources of the hotels. Theoretical and managerial implications are discussed, with suggestions for future study.

• 국제지역연구
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• 제18권3호
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• pp.231-248
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• 2014

경쟁구조와 산업성과 간의 관계에 대한 연구는 경쟁정책 분야의 핵심 주제이다. 특히 통신 산업과 같이 독과점적 시장을 형성할 가능성이 큰 산업에서는 독점력이 산업성과(후생)에 미치는 영향과 효과에 대해 보다 심도 있는 연구가 필요하다. 즉 소수 사업자로 시장이 집중되면, 독과점에 의한 초과이윤의 개연성이 높아지고 이는 사회후생 증대에 부정적이기 때문이다. 이러한 배경 하에 본 연구는 이동통신 산업의 시장구조(시장 지배력 형태)와 사회후생 성과(요금 인하)의 관계를 국제비교를 통해 실증하고자한다. 구체적으로, OECD 주요 21개국을 대상으로 국내시장의 경쟁구조 변화양상과 사회후생 성과수준을 비교하며, 시장지배력 수준에 따른 평균 소매요금 인하율의 차이를 실증한다. 분석결과는 국내시장의 경쟁상황 및 시장구조는 글로벌 추세와 상당한 괴리가 있음을 보여준다. 또한 독점시장으로 인식되는 1위 사업자의 점유율(CR1>50)이 높은 시장에서는 소비자 후생을 증진시키는 요금인하가 더디게 이루어지는 것으로 나타났다. 이러한 결과는 시장지배력이 강한 독점적 사업자의 독점력 완화가 요금인하, 후생증대에 중요한 요소임을 보여주며, 경쟁정책의 방향이 시장집중도(HHI)의 개선뿐 아니라 지배적 사업자의 독점력 완화에도 초점을 두어야 함을 시사한다.

• 산업진흥연구
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• 제5권4호
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• pp.15-28
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• 2020

본 연구에서는 방산시장의 시장구조와 경쟁현황을 측정하기 위한 방법 및 방위산업과 방산시장의 특징을 살펴보고, 연도별 주요 방산업체 매출액을 바탕으로 시장점유율 및 상위 기업집중률, 허핀달-허쉬만 지수를 적용하여 시장구조와 경쟁현황을 분석해 봄으로써 국내 방산시장이 독과점구조에서 벗어나 경쟁지향적 시장 형태로 변화하도록 개선방안을 제안하고자 한다. 이를 위해 방산시장과 유사한 형태의 시장들을 비교·분석하였으며, 그 결과를 바탕으로 방산업체의 다양한 공급능력 구비를 위한 정부의 지원정책 추진, 정부 주도하 방산제품의 공급 시기, 규모, 기간을 고려한 기업 선정, 군 소요에 대한 정보 제공 등의 개선사항을 제안하였다. 이는 정부가 정책을 추진하는데 있어 근본적인 시장구조 개선 및 산업 차원의 정책개발을 통해 공정하고 원칙에 맞는 방산시장을 조성하여 기업 운영의 효율성을 추구하기 위함에 있다.