• Korean Journal of Human Ecology
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• v.19 no.2
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• pp.375-387
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• 2010

The Technology Acceptance Model (TAM) presented by Davis (1989) has been regarded as highly explanatory as well as the clearest model in explaining consumers' adoption of innovative technology or products. Existing studies have expanded the model by adding related external variables to improve the explanation depending on the type of innovative technology. This study expanded TAM by adding two more variables, namely consumers' technology innovation and clothing involvement considering the feature of smart clothing. The objectives of this study are as follows: 1. to suggest the extended TAM in explaining the adoption process of smart clothing, 2. to verify the differences in the path hypotheses according to the type of smart clothing. A total of 815 effective samples were collected from adults over 20 years old, and AMOS 5.0 package was employed for data analysis. As a result, it was proved that the extended TAM was appropriate for explaining the process of adopting smart clothing according to the path hypotheses of smart clothing types. Technology innovation and clothing involvement were confirmed as antecedent variables in affecting TAM. The perceived usefulness appeared to be a more crucial variable than the perceived ease of use and attitude was found to be an important parameter in adopting smart clothing. Considering the path hypotheses of MP3 playing clothes, perceived usefulness had a direct influence on acceptance intention unlike other types of smart clothing. As for photonic clothes, the influence of perceived ease of use on attitude was supported while it was rejected in the case of MP3 playing clothes and sensing sportswear.

• Journal of Fashion Business
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• v.10 no.3
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• pp.69-77
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• 2006

This paper studied the effects of consumers' fashion item sales promotion attitude, depending on different sales promotions (monetary vs. non monetary) and sales promotion benefit timing (immediate vs. delayed) in fashion stores (high involvement product brand vs. low involvement). Three hypotheses were developed. H1; Monetary promotion is more effective than non-monetary promotion in fashion stores. H2; Immediate benefit is more effective than delayed benefit for both monetary and non-monetary promotions in fashion stores. H3; High-involvement fashion brand is more promotion elastic than low-involvement. Data were solicited from 300 female college student and $2{\times}2{\times}2$ between subjects experiment were designed. The results found out that monetary sales promotion effect was more positive than non-monetary and H1 was supported. Furthermore immediate benefit method was more effective than delayed benefit and H2 was supported as well. Significant interaction between sales promotion type and benefit timing was obtained. However, brand involvement effect was not found to the sales promotion attitudes.

• Journal of the Korean Society of Clothing and Textiles
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• v.21 no.2
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• pp.346-356
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• 1997

This study explored the attributes of the fashion specialty store according to the level of fashion involvement. Data were obtained from 262 female college student. For analysis of the data, conjoint analysis, T-test, factor analysis were employed. The results of this study were as follows; 1) Fashion involvement could be used as an importants segment variable and that attitude toward store attributes differed by the level of fashion involvement. 2) The high fashion involvement group preferred a downtown area in location, high fashion in fashionability and fashion couture quality in terms of product quality. On the other hand, the low involvement group preferred a residential area in location, basic staple goods in fashionability, and easy to care clothes in terms of product quality. 3) Five store attributes were grouped into two attribute groups: merchandising function (including product quality, assortment and fashionability) and store atmospheric function (including location and atmosphere). The results showed that the high fashion involvement group placed more importance on the store atmospheric function rather than the merchadising function. For the low fashion involvement group, the importance was reversed.

• Journal of the Korean Society of Costume
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• v.55 no.2 s.92
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• pp.105-115
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• 2005

The purposes of this study were to identify the service quality, quality of relationship, and relationship continuity intention of rental clothing store. Questionnaires developed by researcher were collected from 212 consumers who experienced rental clothing. Data was analysed by use of factor analysis, path analysis, and covariance structure analysis. The results were; 1. Factors of service quality of clothing rental store were tangibility & promotion, shop assistant & store atmosphere, customer empathy, customer reliability strategy, customer management, and customer convenience. And factors of relationship quality were satisfaction, trust, emotional involvement, and calculational involvement, and factors of relationship continuity intention were longitudinal relationship propensity & word-of-mouth and rerental intention. 2. Service quality of rental store affected significantly on relationship quality, and relationship quality affected significantly on relationship continuity intention. And service qualify of rental store affected significantly on relationship continuity intention through relationship qualify.

• Journal of the Korean Society of Clothing and Textiles
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• v.44 no.1
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• pp.141-158
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• 2020

This study examines age differences with respect to consumers' clothing purchase behavior. First, the differences of age groups were investigated according to clothing purchase behavior, which include purchase item, purchase price, purchase channel, information resources, purchase frequency, and monthly clothing expenditures. Second, the differences of segmented groups by age variable were investigated according to clothing purchase behaviors after segmenting consumers by clothing shopping orientation. An on-line survey was conducted from July 2 to July 10, 2019, and 500 data were collected from adults aged 20s to 60s who had bought their own clothes within one year. Data were analyzed by descriptive statistics, factor analysis, reliability analysis, chi-squared test, ANOVA and Duncan-test using SPSS 21.0. This findings showed that there were significant differences in purchase item, purchase price, purchase channel, purchase frequency, and information resources according to age group. As a result of segmentation by shopping orientation, consumers were classified into three groups of high shopping involvement, low shopping involvement, and economic pursuit. In addition, there were partly significant differences in clothing purchase behavior according to classified groups by age variable.

• Journal of the Korean Society of Clothing and Textiles
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• v.39 no.6
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• pp.799-811
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• 2015

This study examined factors that influenced susceptibility to dyadic influences between opposite-gender couples on making apparel purchase decisions. This study focused on main effects of couple identity, product knowledge, clothing involvement and gender, and the interaction effects of gender with other factors for normative and informational influences. A survey was conducted on 155 males and 166 females currently married or in a relationship between the ages of 20 and 50 living in South Korea. For normative influence, the main effects of joint couple identity and clothing involvement (fashion interest, symbolism, and pleasure), and the interaction between gender and clothing involvement (fashion interest) were significant. The interaction between gender and other variables were insignificant. For informational influence, the main effects of partner's product knowledge, pleasure, and gender as well as the interaction effects between fashion interest and gender, and between pleasure and gender were significant. Marketers may find implications from the study results on how couples influence each other in making apparel purchase decisions.

• Journal of the Korean Home Economics Association
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• v.34 no.5
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• pp.197-208
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• 1996

The study mainly focused on textile evaluation criteria and clarified the relationship between the levels of clothing involvement and demographic variables. Subjects were 459 women living in JeonJu. SPSS package was used to analyzed the data. The main findings of this research were as follows: 1. Textile evaluation criteria such as the high quality of textile, the component of fiber, the easeness of care, and the durability of fabrics were used for the jackets and the coats. As regards the blouses and the shirts, the easeness of care, the high quality of fabric, the component of fiber, and the comfort of wearing, the easeness of care and the shape for better looks influenced the decision making process of consumers. 2. The subjectives were categorized into three groups depending upon the clothing involvement level. They have shown significant differences from demographic factors such as age, marrige, education, and occupation.

• The Research Journal of the Costume Culture
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• v.14 no.3 s.62
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• pp.418-433
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• 2006

The purpose of present study was to examine the differences in effectiveness of internet apparel advertising using avatars as determined by the avatar involvement. After conducting a pilot test for 35 high school students, final data were collected through a self-administered questionnaire survey from 324 high school students living in Seoul area from July 18 to July 19, 2003; 317 were used for data analysis. Data were analyzed by chi-square analysis, t-test, cluster analysis, descriptive statistics, ANOVA and Duncan's multiple range test. As a result, the subjects were divided into 3 groups based on the level of avatar involvement: high, middle and low involvement groups. There were significant differences in avatar advertising effects among the groups divided by avatar involvement. Those who indicated the higher levels of avatar involvement were more likely to be positive in the cognitive responses, emotional responses, advertising attitude, brand attitude, the stimulus degree of connection, and the recall rates of the brand name. Also, Vector imaging ads were found to be more effective in the brand name recall rates.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.2
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• pp.247-258
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• 2008

The purposes of this study were to investigate influences of consumer's shopping value, brand alliances and apparel product involvement on purchasing behavior. The subjects of 172 hedonic shopping value and 208 utilitarian shopping value were chosen to participated for data collection. The data was analyzed by factor analysis, cluster analysis, and ANOVA. The main results of study were summarized as follows: 1. When an Internet Private Brand(PB) did not form brand alliance with a National brand(NB), utilitarian shopping value consumers did not differ in preference irrespective of whether product involvement was high or not. However, when the PB formed brand alliance with well-known NB, they showed higher preference for the high involvement apparel product than the low involvement product. 2. When an Internet PB did not form brand alliance with well-known NB, the utilitarian shopping value consumers' word-of-mouth intention did not differ between the high involvement apparel product and low involvement apparel product. 3. It was revealed that when an Internet PB did not form brand alliance, the utilitarian shopping value consumers showed higher intention to purchase than that of the low involvement product.

• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.7
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• pp.789-799
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• 2003

The purpose of this study was to find out clothing evaluation criteria and purchase intention according to consumers' shopping orientation and demographic factors when they shop online. The subjects were 240 men and women living in the metropolitan area. For data analysis, factor analysis, cluster analysis, ANOVA, t-test, Duncan test and descriptive statistics were conducted. The results are as follows: 1. Important clothing evaluation criteria were considered in order of price, style, fit, size and product guarantee etc. Purchase intention was showed more highly when products are related to low involvement than high involvement. 2. Consumers with high hedonic and utilitarian shopping orientation considered clothing evaluation criteria more importantly but showed low level of purchase intention in cyber shopping. And consumers with low hedonic and utilitarian shopping orientation considered clothing evaluation criteria less importantly but showed high level of purchase intention in cyber shopping. 3. There were significant differences in evaluation criteria and purchase intention according to demographic variables. Especially women considered evaluation criteria more importantly and had higher level of purchase intention than men.