1 |
Bawa, K. & Shoemaker, R. W. (1987). "The coupon prone-consumer: some findings based on purchase behavior across product classes". Journal of Marketing, 51(4), 99-110
DOI
ScienceOn
|
2 |
Narasimhan, C. (1984). "A price discrimination theory of coupons". Marketing Science, 3 (2), 128-146
DOI
ScienceOn
|
3 |
Mittal, B. (1994). "An integrated framework for relating diverse consumer characteristics to supermarket coupon redemption". Journal of Marketing Research, 31(November), 533-544
DOI
ScienceOn
|
4 |
Promotion Marketing Association of America, Inc. (1994). "winning with promotion power: the reggie awards winners". Ravenswood, IL: Dartnell Corporation
|
5 |
Bawa, K. & Shoemaker, R. W. (1987). Ibid."Consumer response to promotional deals". Journal of Marketing, 42(July), 109-113
|
6 |
Cho, E. Y. (2000). "Analysis of fitness factors and purchase intention of fashion items in internet shopping based on product classification by FCB GRID model". Choongang University Master's thesis
|
7 |
Kim, J. Y. & Min, B. P. (2005). "The effects of framing price promotion messages on consumers' perceptions and purchase intentions". Journal of Retailing, 74
|
8 |
Zaichkowsky, J. L. (1985) "Measuring the involvement construct". Journal of Consumer research, 12(December), 341-352
DOI
ScienceOn
|
9 |
American Marketing Association. (1960). "Committee on definitions, Marketing definitions; A Glossary of Marketing Terms, Chicago
|
10 |
Inman, J. & McAlister L. (1993). "A retailer promotion policy model considering promotion signal sensitivity". Marketing Science, 12 (Fall), 339-356
DOI
ScienceOn
|
11 |
Lee, S. K. & Kim, K. S. (2005). "The reward program effect: a strategic framework for acquiring new customers". Korea Marketing Journal, 7(2), 123-139
|
12 |
Blattberg, R. C., Buesing, T., Peacock, P., & Sen, S. K. (1978). "Identifying the deal prone segment". Journal of Marketing Research, 15 (August), 369-77
DOI
ScienceOn
|
13 |
Lee, S. D., Park, S. J., Kim, J. Y., & Lee, H. J. (2000). "Marketing from the perspective of corporate level". Seoul: Hakhyunsa
|
14 |
Yoon, I. J. (2003). "Study on consumer response to sales promotion of spa casual brands: focusing on advertising, special events, and VMD". Ewha Women's University, Master's thesis
|
15 |
Mela, C. F., Gupta, S., & Lehmann, D. R. (1997). "The long-term impact of promotion and advertising on consumer brand choice". Journal of Marketing Research, 34(May), 248-261
DOI
ScienceOn
|
16 |
Lichtenstein, D. R., Netemeyer, R. G., & Burton, S. (1990). "Distinguishing coupon proneness from the value consciousness: an acquisition transaction utility theory perspective". Journal of Marketing, 54, 54-67
DOI
ScienceOn
|
17 |
"New sales promotion at Lotteria", (2005, December 5). HanKook Ilbo, Retrieved April 5, 2006, from http://news.hankooki.com
|
18 |
Chen, S. S., Monroe, K. B., & Lou, Y. C. (1998). "The effects of framing price promotion messages on consumers' perceptions and purchase intentions". Journal of Retailing, 74 (3)
|
19 |
Pierre, C., Wansink, B., & Laurent, G. (2000). "A congruency framework of sales promotion effectiveness". Journal of Marketing, 64:4 (October), 65-81
|
20 |
Lichtenstein, D. R., Netemeyer, R. G., & Burton, S. (1995). "Assessing the domain specificity of deal proneness: a field study". Journal of Consumer Research, 22 (December), 314-326
DOI
ScienceOn
|
21 |
Neslin, S. A., Henderson, C., & Quelch, J (1985). "Consumer promotions and the acceleration of product purchases". Marketing Science, 4(2), 147-165
DOI
ScienceOn
|
22 |
Cotton, B .C. & Babb, E. M. (1978). "Consumer response to promotional deals". Journal of Marketing, 42(July), 109-113
DOI
ScienceOn
|
23 |
Kim, M. J. (2005). "The effect on sales promotion in apparel firms on brand loyalty". ChoongAng University Master's thesis
|
24 |
Dodson, J., Tybout, A., & Sternthal, B. (1987). "Impacts of deals and deal retraction on brand switching". Journal of Marketing Research, 15, 72-81
DOI
ScienceOn
|
25 |
Kim, J. Y. & Min, B. P. (2005). "Comparison of effectiveness between various sales promotions". Management Research, 34 (2),445-469
|
26 |
Sawyer, A. G., & Dickson, P.R. (1984). "Psychological perspectives on consumer response to sales promotion". in Research on Sales Promotion: Collected Papers, Katherine E Josz, ed. Cambridge MA: Marketing Science Institute, 47-62
|
27 |
Kim, S. H. (2000). "Sales promotion response and shopping orientation of apparel consumers, dissertation". Seoul National University Mater's thesis
|