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http://dx.doi.org/10.5850/JKSCT.2020.44.1.141

Consumers' Clothing Purchase Behaviors according to Age and Clothing Shopping Orientation Type  

Chae, Jin Mie (School of Global Fashion Industry, Hansung University)
Publication Information
Journal of the Korean Society of Clothing and Textiles / v.44, no.1, 2020 , pp. 141-158 More about this Journal
Abstract
This study examines age differences with respect to consumers' clothing purchase behavior. First, the differences of age groups were investigated according to clothing purchase behavior, which include purchase item, purchase price, purchase channel, information resources, purchase frequency, and monthly clothing expenditures. Second, the differences of segmented groups by age variable were investigated according to clothing purchase behaviors after segmenting consumers by clothing shopping orientation. An on-line survey was conducted from July 2 to July 10, 2019, and 500 data were collected from adults aged 20s to 60s who had bought their own clothes within one year. Data were analyzed by descriptive statistics, factor analysis, reliability analysis, chi-squared test, ANOVA and Duncan-test using SPSS 21.0. This findings showed that there were significant differences in purchase item, purchase price, purchase channel, purchase frequency, and information resources according to age group. As a result of segmentation by shopping orientation, consumers were classified into three groups of high shopping involvement, low shopping involvement, and economic pursuit. In addition, there were partly significant differences in clothing purchase behavior according to classified groups by age variable.
Keywords
Age; Clothing shopping orientation; Clothing purchase behavior;
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Times Cited By KSCI : 4  (Citation Analysis)
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