Journal of the Korean Society of Clothing and Textiles (한국의류학회지)

The Korean Society of Clothing and Textiles (한국의류학회)
권호 표지
DOI QR코드

DOI QR Code

Consumers' Clothing Purchase Behaviors according to Age and Clothing Shopping Orientation Type

연령과 의복쇼핑성향 유형에 따른 의복구매행동

  • Chae, Jin Mie (School of Global Fashion Industry, Hansung University)
  • 채진미 (한성대학교 글로벌패션산업학부)
  • Received : 2019.12.03
  • Accepted : 2019.12.27
  • Published : 2020.02.29
Download PDF
⟨ Previous Next ⟩

Abstract

This study examines age differences with respect to consumers' clothing purchase behavior. First, the differences of age groups were investigated according to clothing purchase behavior, which include purchase item, purchase price, purchase channel, information resources, purchase frequency, and monthly clothing expenditures. Second, the differences of segmented groups by age variable were investigated according to clothing purchase behaviors after segmenting consumers by clothing shopping orientation. An on-line survey was conducted from July 2 to July 10, 2019, and 500 data were collected from adults aged 20s to 60s who had bought their own clothes within one year. Data were analyzed by descriptive statistics, factor analysis, reliability analysis, chi-squared test, ANOVA and Duncan-test using SPSS 21.0. This findings showed that there were significant differences in purchase item, purchase price, purchase channel, purchase frequency, and information resources according to age group. As a result of segmentation by shopping orientation, consumers were classified into three groups of high shopping involvement, low shopping involvement, and economic pursuit. In addition, there were partly significant differences in clothing purchase behavior according to classified groups by age variable.

Keywords

References

  1. Cha, I. S., Ahn, S. H., & Lee, K. H. (1999). A study on clothing shopping orientations and store choice criteria on department stores consumers. Journal of the Korean Society of Clothing and Textiles, 23(2), 284-295.
  2. Chae, J. M. (2017). Fashion shopping orientation, mobile shopping characteristics, perceived value, and mobile purchase experience in male consumer's mobile fashion shopping. Journal of the Korea Fashion & Costume Design Association, 19(1), 107-120.
  3. Diamond, J., Diamond, E., & Litt, S. (2015). Fashion retailing:A multi-channel approach (3rd ed.). London and New York:Bloomsbury Academic.
  4. Hawkins, D. I., Best, R. J., & Coney, K. A. (2001). Consumer behavior:Building marketing strategy (8th ed.). Boston and London:Irwin McGraw Hill.
  5. Jang, H.-S. (2012). Relationships between aging anxiety, trait anxiety and 5-factor personality traits in college students and older adults. The Korean Journal of Developmental Psychology, 25(1), 1-18.
  6. Jeon, K.-R., & Lee, M.-S. (2008). A study on life style and clothing purchasing behaviors of female consumers-Focused on comparison with adolescence, middle age, and senescence-. The Research Journal of the Costume Culture, 16(3), 444-460. doi:10.29049/rjcc.2008.16.3.444
  7. Jeong, S. e. (2019). Purchasing behaviors of cosmetics according to the lifestyles and subjective age of active seniors (Unpublished doctoral dissertation). Konkuk University, Chungju.
  8. Ju, K. W. (2015). The effect of shopping orientation, fashion innovativeness and perceived mobile benefits on clothing purchase (Unpublished master's thesis). Kookmin University, Seoul.
  9. Kang, E.-A. (2018). A study on purchase behavior of fashion products according to new senior lifestyle and shopping orientation (Unpublished doctoral dissertation). Gyeongsang National University, Jinju.
  10. Kim, H., & Chung, M. (2015). The effects of clothes shopping orientation and perceived risk on purchase intention in social commerce. The Research Journal of the Costume Culture, 23(3), 384-399. doi:10.7741/rjcc.2015.23.3.384
  11. Kim, J.-H. (2009). A study on the type of preference store and recognized environment of clothing store according to characteristics of clothing shopping. Journal of the Korean Society for Clothing Industry, 11(5), 732-740.
  12. Kim, J. H., & Hong, K. H. (2000). A study on shopping orientation and information source by male's clothing benefits. Journal of the Korean Society of Clothing and Textiles, 24(1), 43-54.
  13. Kim, S. (2010). Complex shopping behavior of economic consumers -Focused on shopping orientation and store selection criteria -. Journal of the Korean Society for Clothing Industry, 12(5), 683-693. doi:10.5805/KSCI.2010.12.5.683
  14. Kim, S.-e. (2018). The difference of cognition, attitude and shopping intention about omni-channel clothing shopping according to clothing shopping orientation group (Unpublished doctoral dissertation). Keimyung University, Daegu.
  15. Kim, S.-h., & Rhee, E.-y. (2004). A documentary study to determine the concept of clothing shopping orientation. Journal of the Korean Society of Clothing and Textiles, 28(3/4), 472-482.
  16. Kim, Y.-W., & Choi, J. (2009). Fashion trend acceptance and fashion information sources according to clothing shopping orientation among digital generation male consumers. The Research Journal of the Costume Culture, 17(2), 238-254. doi:10.29049/rjcc.2009.17.2.238
  17. Ko, M. K., Choi, K.-a., Chung, S. J., & Jeon, Y. (2007). A study on shopping orientation and preferred store characteristics of female shoppers aged between 45-64. Journal of the Korean Society of Clothing and Textiles, 31(8), 1202-1210. doi:10.5850/JKSCT.2007.31.8.1202
  18. Korea Research Institute for Fashion Industry Consortium. (2016, February 26). 2015 패션시장규모조사 Part 1. 소비자 조사 [2015 Fashion market scale survey Part 1. Consumer survey] [PDF document]. Korea Research Institute for Fashion Industry. Retrieved from http://www.krifi.re.kr/board/down.asp?file=2015%20%ED%8C%A8%EC%85%98%EC%8B%9C%EC%9E%A5%EA%B7%9C%EB%AA%A8%EC%A1%B0%EC%82%AC%20%ED%95%98%EB%B0%98%EA%B8%B0%20%EB%B3%B4%EA%B3%A0%EC%84%9C%20-%20%EC%86%8C%EB%B9%84%EC%9E%90%20%EB%9D%BC%EC%9D%B4%ED%94%84%EC%8A%A4%ED%83%80%EC%9D%BC%20%EC%A1%B0%EC%82%AC%20%EC%99%B8.pdf&board=notice&boardId=1
  19. Laroche, M., Cleveland, M., & Browne, E. (2004). Exploring agerelated differences in information acquisition for a gift purchase. Journal of Economic Psychology, 25(1), 61-95. doi:10.1016/j.joep.2003.06.003
  20. Lee, J.-M., & Rha, J.-Y. (2012). Consumers' channel choice and channel positioning in multichannel environment. Journal of Consumer Policy Studies, 41, 143-169. doi:10.15723/jcps..41.201204.143
  21. Lee, J. S., Jung, S. H., & Shin, M. K. (2012). A study on multichannel consumer's choice of the information search and shopping channel. Journal of Consumption Culture, 15(3), 21-45. doi:10.17053/jcc.2012.15.3.002
  22. Lee, M.-s. (2010). The effects of clothing shopping orientation on women consumers' clothing purchasing behaviors-Focused on a comparative analysis by age variable-. The Research Journal of the Costume Culture, 18(6), 1138-1152. doi:10.29049/rjcc.2010.18.6.1138
  23. Lumpkin, J. R., & Festervand, T. A. (1988). Purchase information sources of the elderly. Journal of Advertising Research, 27(6), 31-44.
  24. Lumpkin, J. R., & Greenberg, B. A. (1982). Apparel-shopping patterns of the elderly consumer. Journal of Retailing, 58(4), 68-89.
  25. Moon, S.-j., Lee, Y. H., & Cheon, H. (2005). The study on typology of internet shopping style in internet shopping mall users. Journal of the Korean Home Economics Association, 43(9), 1-13.
  26. Park, M. (2014). The differences in retail entertainment according to gender, age, shopping orientation of multi-complex shopping mall consumers. Journal of Korea Design Forum, 45, 353-366. doi:10.21326/ksdt.2014..45.032
  27. Phillips, L. W., & Sternthal, B. (1977). Age differences in information processing: A perspective on the aged consumer. Journal of Marketing Research, 14(4), 444-457. doi:10.1177/002224377701400402
  28. Seo, H. S. (2015). The effects of differences between chronological age and self-perceived age in new middle-aged women on body image and cosmetics purchase intention (Unpublished master's thesis). Seokyeong University, Seoul.
  29. Shin, e.-j. (2003). A study on shop selections and buying motives depending upon clothes shopping tendency (Based on blue jeans buying of woman college students) (Unpublished master's thesis). Duksung Women's University, Seoul.
  30. Son, J.-a., & Lee, M.-a. (2013). Consumers' characteristics according to patronage online shopping mall. Fashion & Textile Research Journal, 15(1), 46-56. doi:10.5805/SFTI.2013.15.1.046
  31. Sproles, G. B., & Kendall, E. L. (1986). A methodology for profiling consumers' decision-making styles. The Journal of Consumer Affairs, 20(2), 267-279. doi:10.1111/j.1745-6606.1986.tb00382.x
  32. Sung, H., & Sung, J. (2016). An analysis of market maven's shopping behavior and multi-channel usage in the fashion retailing market. Journal of Fashion Business, 20(2), 134-148. doi:10.12940/jfb.2016.20.2.134
  33. Wilkes, R. E. (1992). A structural modeling approach to the measurement and meaning of cognitive age. Journal of Consumer Research, 19(2), 292-301. doi:10.1086/209303
  34. Yoon, S.-y. (2014). A study color emotion of active senior online website (Unpublished master's thesis). Ewha Womans University, Seoul.