• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.2
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• pp.252-261
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• 2004

In this complex marketing world, marketers find themselves having to grapple with difficult issues about branding and their brand management. In many cases, a deeper understanding of how consumers feel, think, and act could provide valuable guidance to address these brand-management challenges. The objective of this study is to conceptualize and test the framework of building fashion brand equity, utilizing Keller＇s CBBE Model as a theoretical framework and Kim and Lim＇s (2002) scale as a measurement model of fashion brand equity. We conducted a survey toward 696 university students using Kim and Lim＇s fashion brand equity scale. To test the hypothesized building paths of fashion brand equity, statistical analyses were performed with AMOS 4.1 program using confirmatory factor analysis and structural equation model. The results of this study were as follows. First, fashion brand equity was defined in terms of six components; customer-brand resonance, customer feeling, customer judgment, brand imagery. brand performance and brand awareness. Fashion brand equity was multi-dimensional brand attitude, which could be measured by 16 items. Consequently, Kim and Lim＇s scale acquired a statistical validity. Second, the proposed conceptual framework of this study was partially significant. We can provide an effectiveness of Keller＇s CBBE model to conceptualize the building process of fashion brand equity. Third, it was different between two brands to build fashion brand equity.

• Journal of the Korean Society of Industry Convergence
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• v.26 no.4_2
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• pp.599-603
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• 2023

Analyzed in the NFDS, The average number of fires in vinyl temporary buildings is more than 1,000 in annually. And the number of deaths and injuries was around 30 people in every year. According to the National Fire Agency, There are 142,386 vinyl temporary buildings for Agriculture and Fishery, of which 4,720 are residential vinyl temporary buildings in illegally. Model house is subject to regulation in fire-related law. But, even though it's the same temporary building, Vinyl temporary building is not subject to regulation. For this reason, Vinyl temporary buildings are left in the blind spot of fire safety. Therefore, In this study, We propose that amend of Act on installation and management of firefighting systems, make of temporary fire safety controller, develop and apply of alarm system that is connected to a single-alarm smoke dretector, organize and operate volunteer fire brigade of the crop group to prevent and extinguish the fire.

• Proceedings of the Korean Institute of Building Construction Conference
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• 2023.05a
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• pp.335-336
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• 2023

The military has adopted and implemented risk assessment since 2013 to reduce fatalities and accident rates at construction sites. However, risk assessment is carried out as a voluntary preventive activity and is maintained as a superficial administrative process for owners. Risk assessment must comply with the Occupational Safety and Health Act and the Enforcement Guideline of Risk Assessment. However, the scope of the assessment covers many industries, including manufacturing and distribution, making it difficult to apply to construction sites. As a result, the guidelines are interpreted and applied differently at each construction site. This study aims to improve the risk assessment system so that it is applicable to construction projects and proposes the improvement of the risk assessment system by analyzing the current status of serious accidents in military construction projects.

• Journal of the Korea Institute of Building Construction
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• v.18 no.1
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• pp.81-87
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• 2018

Since February 2017, site managers in small architectural projects are required by the revised building act. In order to address issues for site managers and to improve project efficiency, system improving methods are surveyed and proposed in this study. The key inspection items in the existing surveillance guidance manual were investigated, and the checklist for site managers for a small to medium sized construction site was analyzed. This study also tries to propose using web-based site management systems for improvement of the utilization of checklists. It is expected that these on-site management systems, along with BIM technology, will be able to monitor the small size building construction project in real time and effectively monitor the various problems occurring on-site.

• Journal of the Korea Safety Management & Science
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• v.12 no.2
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• pp.9-16
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• 2010

A major purpose of management or occupational safety is a significant decrease in safety accidents. With this view, the establishment of occupational safety culture and the building of occupational communication network stand out as being more important than the past. This study has analysed the positive effects of occupational safety communication on safety consciousness and action of the employees in workplace. And it is confirmed that the occupational safety communication in workplace is the essential mechanism, through which the workers internalize safety consciousness and act safely. The safety consciousness and action of the employees are formed in safety culture, which is not only legal regulations, but a daily communication network in workplace. In these sense, the building of the occupational safety communication network is decisive for the establishment of safety culture. For these reasons, this study makes the proposition that a firm promotion of occupational communication network is necessary, which connects the safety culture and a effective safety management in workplace.

• Proceedings of the Korean Institute of Building Construction Conference
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• 2015.05a
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• pp.192-193
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• 2015

The number of accidents is raising every year and severity is also increasing. A lot of studies are interested in the leading indicator such as safety culture or safety audit to reduce accidents. In particular, the studies on safety awareness are actively conducted. However, these studies showed that there was consciousness of scapegoatism which to pass responsibility of accident causes to others regardless of safety awareness. It means that there are probability about overestimating and making light of unsafe condition and act which have to manage and control. Eventually, the direct causes which lead to the fatal accident may be consistently arisen. Nevertheless, researches about consciousness of scapegoatism are shortage. Therefore, this study proposed the means to investigate the relationship between consciousness of scapegoatism and accidents through report from KOSHA and conducts the survey with suggested means. This paper will contribute to prevent accidents by identifying relationship between consciousness of scapegoatism and accidents.

• Proceedings of the Korean Institute of Building Construction Conference
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• 2019.11a
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• pp.199-200
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• 2019

Although accidents in the domestic construction industry have been decreased gradually, deaths in the construction sites have been occupied 49.9 percent of the total industry and deaths from fall accident have been accounted for 59.7 percent of the construction industry. In order to prevent fall accident, Occupation Safety and Health Act(OSHA) was enacted for setting management standards and detailed regulations was designed by the Ministry of Employment and Labor. Although government has been pushed for companies and workers to comply the regulations, currently, many domestic construction sites have been violated. On the other hand, in safety-advanced countries such as the United States, Japan, and the EU, industrial accidents have been decreased due to continual application of adapted safety policies according to characteristic in each country. Therefore, it is necessary to analyze laws and polices of advanced countries and apply them to domestic construction sites in order to reduce fall accidents. Therefore, the objective of this study is to compare domestic laws related fall accident with advanced countries laws. In the future, the results of this study will be utilized as a reference to reinforce Occupation Safety and Health Act(OSHA).

• Proceedings of the Korean Institute of Building Construction Conference
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• 2022.11a
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• pp.229-230
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• 2022

According to the national building status, there are a total of 2.89 million buildings that are over 30 years old after completion, and the number is increasing by more than 70,000 to 80,000 buildings every year. As a result, the demand for demolition works is also increasing, and more than 3 to 4 collapse accidents occur steadily every year during demolition work. Major causes of accidents include non-compliance with plans, negligence of on-site supervisors, and failure to secure structural safety. Due to the strengthening of the Severe Disaster Punishment Act, there is growing interest in the demand for secure management of collapse detection during demolition works. Therefore, this study aims to investigate the applicability of real-time safety monitoring systems using a total station capable of 3D automatic displacement measurement in building demolition work for securing structural safety by the load changes during the demolition process.

• Journal of Navigation and Port Research
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• v.43 no.3
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• pp.209-218
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• 2019

Coastal cities suffer a great deal of storm and wind damage. The storm and wind characteristics vary between cities. Therefore, a storm and wind damage management system suited for specific characteristics is required for each coastal city. In this study, we analyze the current situation and establish the problem of storm and wind damage management system in regards to urban management, coastal management and disaster management. We also review the storm and wind damage management system for the USA and Japan. We consequently propose a plan to improve the storm and wind damage management system. As a result of the study, in terms of city management, we recommend the compulsory identification of disaster prevention districts, implementation of the integrated coastal city management plan, designation of natural disaster risk mitigation area as disaster prevention district, the division of disaster prevention district into wind damage prevention district, storm damage prevention district, erosion damage prevention district, the building of restrictions at the disaster prevention district by ordinance, etc. In regards to coastal management, we suggest the delegation of authority to delegate coastal erosion management area to the local government, the subdivision of coastal erosion management area into erosion serious area, erosion progress area, erosion concern area, the building restrictions at coastal erosion management area by ordinance, development of erosion prediction chart, etc. In relation to disaster management, we recommend the integration of "countermeasures against natural disasters act" and "disasters and safety management basic act", the local government-led disaster prevention system, the local disaster management network, and the customized local disaster prevention plan, etc.

• Journal of the Korean Society of Safety
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• v.37 no.3
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• pp.34-44
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• 2022

This study analyzed the smart construction safety cost included in safety management plans that are approved before construction. Specifically, it refers to the cost incurred in constructing and operating a safety management system using wireless communication and facilities. Based on the obtained statistical results, an activation policy for the inclusion of the smart construction safety cost in building safety management plans was proposed. The smart construction safety cost must be included in the safety management cost; notably, this is mandated by the Construction Technology Promotion Act. However, there are some problems with the inclusion of smart construction safety costs. To analyze the problems encountered when calculating the smart construction safety cost and including it in safety management plans, in this study, statistical analysis was performed using the data of 1,334 safety management plans received at the Construction Safety Management Integrated Information (CSI) from June to August 2021. The results show that only 50.7% of the safety management plans included the smart construction safety cost although the current law mandates 100% inclusion of these costs. Thus, it is apparent that the smart construction safety costs are only included in a low proportion of sites. In addition, the calculated smart construction safety costs were shown to have a small correlation with the construction cost; moreover, they appeared to be distributed at a constant cost level. In this context, it is believed that perfunctory cost calculations were performed at most sites since the effect of the construction cost on the smart construction safety cost was negligible. Therefore, it is necessary to improve the inclusion of smart construction safety costs by strengthening the authorization process of the approval institute of safety management plans. In addition, institutional support, such as guidelines that promote the calculation and inclusion of appropriate smart construction safety costs according to the characteristics of sites, are needed.