The Conceptual Framework of Building Fashion Brand Equity; Focused on casual wear brand |
김혜정
(이화여자대학교 의류직물학과)
임숙자 (이화여자대학교 의류직물학과) |
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The chain of effects from brand trust and brand affect to brand performance: The role of brand loyalty
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DOI ScienceOn |
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Brand equity: Capitalizing on intellectual capital
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Dimensions of consumer expertise
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DOI |
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캐주얼 브랜드 자산의 측정에 관한 연구
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과학기술학회마을 |
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Brand equity, brand preference and purchase intent
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Measuring customer-based brand equity
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DOI ScienceOn |
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Understanding, measuring, and using brand equity
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What does marketing success look like?
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An empirical comparison of consumer-based measures of brand equity
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DOI ScienceOn |
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The situational importance of recall and inference in consumer decision making
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DOI ScienceOn |
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An examination of selected marketing mix elements and brand equity
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DOI |
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Structral modeling in practice: Areview and recommanded two-step approach
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DOI |
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Understanding and measuring brand equity
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Brand equity: The halo effect measure
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DOI ScienceOn |
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Observations: Building brand equity by managing the brand relationships
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Does brand loyalty mediate brand equity outcomes?
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소비자의 감정 및 인지적 평가에 기초한 의류상표자산 연구
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Consumer and their brand: Developing relationship theory in consumer research
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Brand equity as a signaling phenomenon
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DOI |
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Conceptualizing, measuring, and managing customer-based brand equity
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DOI ScienceOn |
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의복사용과정에서 성과평가와 감정적 경험이 만족과 재구매의도에 미치는 영향
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What is brand equity anyway, and how do you measure it?
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Consumer learning brand equity
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DOI ScienceOn |
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Building customer-based brand equity
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Measuring brand equity across products and markets
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DOI ScienceOn |
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Characteristics of Memory Association: A Consumer-based brand equity perspective
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DOI ScienceOn |
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Modeling customer perceptions of complaint handling over time: The effects of perceived justice on satisfaction and intent
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DOI |