• 한국콘텐츠학회논문지
• /
• 제16권2호
• /
• pp.410-419
• /
• 2016

본 연구의 목적은 호텔실내공간에서 고객의 예술적체험이 고객만족도와 고객충성도에 미치는 영향을 파악하고자 하였다. 실증분석을 위하여, 호텔실내를 구성하고 있는 예술작품에 대한 감상경험이 있는 고객을 대상으로 총 237개의 유효표본을 확보하였다. 관련 선행연구를 바탕으로 하여 예술적체험 요인은 교육적체험, 일탈적체험, 정서적체험, 심미적체험의 네 가지 측정요인으로 유형화하였다. 가설검증을 위하여 탐색적 요인분석 및 위계적회귀분석을 실시하였다. 분석결과는 호텔의 예술적체험요인의 네 가지 요인 모두 고객만족도에 유의한 영향을 미쳤으며 고객충성도와 인과관계가 높은 것으로 나타났다. 특히 교육적체험과 심미적체험 요인은 고객만족도의 매개역할에서 높은 영향력을 보이고 있었다. 이와 같은 연구결과를 바탕으로 하여 실무적 시사점과 한계점 및 향후 연구방향을 제시하였다.

• 산경연구논집
• /
• 제10권5호
• /
• pp.37-47
• /
• 2019

Purpose - It is well known that chemyon, referred to by Westerners as face, naturally penetrates the daily life of Asians and influences their cognition, emotion, and behavior. Studies related to chemyon have been conducted in marketing and consumer behavior fields (e.g., luxury products or brands, service failure and recovery, brand preferences, consumer decision making, wedding ceremony, gift giving). A bulk of studies demonstrate that chemyon influences consumption behavior in Asian consumers. Although chemyon significantly influences consumption behavior of Asian consumers, it is also a cultural phenomenon that is not completely explained within the Western viewpoint. Whereas a number of researchers have approached cross-cultural studies of Asian and Western consumers, a limited number of studies have examined it from the perspective of chemyom. The purpose of this study is to compare the phenomenon that chemyon (face) not only affects the consumption behavior of Asia and the West universally (pan-culturally), but also distinctively (culture-specifically). That is, the purpose of this study is to describe that chemyon (face) is not only a culture-specific phenomenon but also a universal phenomenon in the consumption behavior of Asian and Western consumers, even though the extent that chemyon (face) impacts consumption behavior is differentiated. This study aims to understand commonalities and differences between Asian and Western consumption behavior in terms of chemyon (face), and to suggest how to enhance marketing effectiveness in a global market based on understanding the consumption behavior of Asia and the West. Research design, data, and methodology - Using systematic literature review and meta-analysis, this study investigates consumption behavior of Asian and Western consumers from the perspective of chemyon (face). Systematic literature review was used to compare face (chemyon) consumption of Western consumers with that of Asian consumers. To verify systematic literature review, meta-analysis was also accomplished. Results - First, the influence of face (chemyon) on consumption behavior is observed in Western consumers as well as Asian consumers. Second, Asian consumers are more influenced by face (chemyon) than Western consumers. Conclusions - Overall, chemyon (face) can affect the consumption behavior of Asians as well as the consumption behavior of Westerners.

• Advances in Traditional Medicine
• /
• 제2권2호
• /
• pp.119-124
• /
• 2002

Cigarette smoking contributes to lung cancer, cardiovascular diseases, oral diseases, etc. In desire to reduce their risk of disease, many cigarette smokers have tried to quit smoking. Sensory aspects of cigarette smoke are important for providing smoking satisfaction. Previously it was reported that citric acid aerosol significantly reduced craving for cigarettes and enhances smoking reduction and cessation. In this study, we tested whether a newly combined product Ciga-X, an aerosol for cessation aid, had toxicity in human embryonic lung fibroblast (MRC-9). The inhibitory effect of Ciga-X on cytotoxicity induced by cigarette smoke extract (CSE) or nicotine was examined in MRC-9, and craving for cigarettes and smorkers satisfaction after using Ciga-X was estimated. Ciga-X did not affect cell viability and had no toxicity in MRC-9. Ciga-X significantly inhibited not only CSE-induced cytotoxicity but also nicotine-induced cytotoxicity in MRC-9. One hundred and forty smokers rated the satisfaction for Ciga-X aerosol and craving reduction for cigarettes after using Ciga-X. The percentage of over 5 rating was 71.0% and 50.0% of subjects in satisfaction test for Ciga-X compared to their own brand and in craving reduction for cigarette, respectively. Besides, craving reduction for cigarette was highly correlated with the duration of smoking. Subjects have smoked under 10 years were more reduced in craving for cigarettes after using Ciga-X as compared to over 10 years (p=0.049). These results suggest that Ciga-X may be effective in promoting smoking abstinence with the reduction of CSE- or nicotine-induced human lung fibroblasts cytotoxicity.

• 통상정보연구
• /
• 제16권3호
• /
• pp.73-96
• /
• 2014

본 연구는 우리나라 수출 상위 5개 품목 중 하나인 자동차 수출을 대상으로, 승용차 브랜드별 단기 수출수요에 영향을 미치는 이론적 잠재요인을 발굴 및 설계하여 이론적 수출수요예측모델을 개발하고, 다변량시계열분석 기반의 VAR(Vector Auto Regressive)모형을 이용한 실증분석을 통해 개별상품과 시장특성이 반영된 단기수출수요예측모델을 검정하고자 하였다. 따라서 미국에 수출되고 있는 우리나라 소형 승용차 2개 브랜드(엑센트, 아반떼)에 대해 VAR모형을 이용한 분기단위 단기수요예측모델을 개발하고, 브랜드별 예측모델을 통해 산출된 t+1분기 시점의 예측값과 실제 판매된 판매대수를 대상기간을 1분기씩 달리하여 비교평가 하였다. 그 결과 엑센트와 아반떼의 RMSE %는 각각 4.3%와 20.0%로 났으며, 일평균 판매량을 기준으로 보았을 때 엑센트는 3.9일에 해당하고 아반떼는 18.4일에 해당하는 물량임을 알 수 있었다. 따라서 본 연구의 단기수출수요예측모델은 예측력과 검정시점별 일관성 측면에서 활용성이 높은 것으로 평가할 수 있었다.

• 한국의류산업학회지
• /
• 제11권2호
• /
• pp.262-270
• /
• 2009

The objectives of this study were to investigate university students' knowledge and expectation of functional materials for apparel and to examine how the knowledge and expectations affect their behavioral intention. For this purpose, a questionnaire survey was conducted. 500 questionnaires were distributed to the students and 409 questionnaires were used for data analysis. The data were analyzed by frequency, factor analysis, reliability analysis, regression analysis and ANOVA, using SPSS 12.0 package. As the results, it showed that the knowledge related to functional materials for apparel was medium level. Brand knowledge among the objective knowledge of functional materials for apparel revealed to have a lower level than the knowledge of clothing materials, product, use and wash & care. The level of self-evaluation knowledge among subjective knowledge appeared to be lower than the one of experience related knowledge. As the correlation coefficient of objective knowledge and subjective knowledge was low, it was thought that both of them must be considered in studying on consumer knowledge. It showed that the university students' expectation of functional materials for apparel was composed of physiological and physical aspects, social and psychological aspects, and practical and aesthetic aspects. The expectation was revealed to be generally high. However, the level of expectation to the practical and aesthetic aspects was lower than those of other aspects. University students' knowledge and expectation were found to have influence on their behavioral intention. In other words, it showed that the higher university students' knowledge level and expectation level were, the bigger behavioral intention was.

• Archives of Plastic Surgery
• /
• 제42권3호
• /
• pp.321-326
• /
• 2015

Background The acellular dermal matrix (ADM)-assisted breast reconstruction technique is widely known, but discouraging results due to early postoperative complications have been reported. As the literature identifies seroma as the most common issue after breast surgery without identifying its pathogenesis, we aimed to report the trend of postoperative daily serum collection after ADM-assisted breast reconstruction and compare it with data in the literature in order to discover more about this little-known topic. Methods A retrospective study on 28 consecutive patients who received ADM-assisted breast reconstruction between February 2013 and February 2014 was performed. In order to reduce the number of variables that could affect serum production, only one brand of ADM was used and all tissues were handled gently and precisely. The daily drainage volume was recorded per patient during the first four days of hospitalization. Likewise, postoperative complications were noted during routine follow-up. Results In total, five (17.9%) bilateral and 23 (82.1%) unilateral ADM-assisted breast reconstructions (33 implants) were performed. The mean age, body mass index, and length of hospital stay were 53.6 years, $21.3kg/m^2$, and 4.5 days, respectively. One major complication led to implant loss (3.0%), and nine minor complications were successfully treated with ambulatory surgery (27.3%). Serum collection linearly decreased after 24 hours postoperatively. Conclusions Daily drainage decreased following the theoretical decline of acute inflammation. In concordance with the literature, daily serum production may not be related to the use of ADM.

• 한국산업정보학회논문지
• /
• 제19권6호
• /
• pp.131-150
• /
• 2014

본 연구는 스마트폰 이용고객이 현 이동통신업체에서 타제품 및 통신사 변경 등으로 전환하려고 할 경우 고객의 주관적 판단에 미치는 요인은 무엇이며, 이러한 전환의도가 궁극적으로 전환기대성과에 어떠한 영향을 미치는지 한국과 중국소비자를 중심으로 연구모형을 제시하였다. 분석 결과 한국 중국이용자 모두 전환의도는 전환기대성과에 정(+)의 영향을 미치는 것으로 분석되었다. 또한 브랜드신뢰성, 기능품질 및 거래의 전반적분위기는 전환의도에 정(+)의 영향을 미치는 것으로 분석되었다. 그러나 개인혁신성은 한국이용자의 경우 전환의도에 정(+)의 영향을 미치나, 중국의 경우에는 통계적으로 유의하지 않은 것으로 나타났다. 또한 콘텐츠품질의 경우 전환의도에 정(+)의 영향을 미치는 것으로 분석된 것은 중국이용자의 경우이고 한국이용자는 통계적으로 영향을 미치지 않은 것으로 확인 되었다. 본 연구는 양 국가 이용자 간 문화적 차이점이 존재함을 실증분석을 통해 제시되었기 때문에 스마트폰 이용고객 유지 및 관리를 위한 전략적 방안에 많은 시사점을 제공하였다.

• 디지털융복합연구
• /
• 제16권10호
• /
• pp.465-477
• /
• 2018

본 연구는 20-50대 여성 311명을 대상으로 피부인식이 세안제 구매행동 및 구매성향에 미치는 영향을 연구하고자 피부인식을 중요도, 관심도, 만족도로, 구매성향을 충동구매형, 브랜드의존형, 계획구매형으로 하위요인을 구성하여 설문조사를 통하여 분석하였다. 피부인식에서 관심도가 높은 그룹이 세안시간이 길었으며 피부지식도가 낮은 그룹은 구매정보를 주변으로부터, 높은 그룹은 인터넷에서 얻는 것으로 나타났다. 구매성향에서 피부관심도가 높은 여성들은 충동구매형과 계획구매형 성향이 강하고 피부중요도가 높은 여성은 충동구매형 성향이 낮은 것으로 나타났다. 결론적으로 피부 관심도, 중요도 인식이 세안제 구매행동 및 구매성향에 영향을 미치기 때문에 고객의 피부인식을 파악하여 세안제 마케팅에 적용하는 것이 필요할 것으로 사료된다.

• 디지털융복합연구
• /
• 제13권9호
• /
• pp.177-182
• /
• 2015

북미시장에서 국내 가전업체의 브랜드 및 제품 인지도는 크게 성장했으며 북미 소비자들에게 국내 기업의 제품은 성능이 좋고 혁신적인 기술 제품으로 인식되고 있다. 또한 에너지 절약을 원하는 소비자가 늘어나면서 국내 가전제품의 에너지 절약 측면에서 우수성이 부각됨에 따라 시장점유율이 상승으로 이어지고 있다. 최근 스마트폰과 모바일 기기 시장 확대 및 스마트 그리드 기술 발달의 영향으로 가전제품 시장에도 스마트 열풍이 거세게 몰아치고 있는데, 국내 기업들은 가전제품과 결합된 다양한 부가기능을 통해 소비자 편의를 제공함에 따라 지속적인 제품개발을 하고 있다. 본 연구에서는 지속적인 경쟁우위를 유지하기 위한 방안으로 국내 A사의 북미시장에서의 TV 판매 데이터를 이용하여 북미시장에서의 가전제품 판매예측을 위한 융합모델을 개발하고자 한다. 본 연구에서는 인공신경망과 유전자 알고리즘 기반의 융합모델을 이용한 가전제품의 판매예측을 수행하기로 한다. 추가적으로 본 연구에서는 제안한 융합모델과 기존의 예측모델과의 비교분석을 통해 제안한 융합모델의 우수성을 입증하기로 한다.

• 복식
• /
• 제55권1호
• /
• pp.13-24
• /
• 2005

Throughout the history of fashion and fashion collections, fashion design has been influenced by fine arts. Philosophy and concept of fine arts has been inspiration on the development of fashion design which brings on the close interrelation between fine arts and modern fashion. In order to analyze the affect of fine arts such as Pop art on fashion this study inquires into new perspective that considers different social contexts on the premise that acknowledges the essential difference between the genre of fine arts and design. This study researches the influence of Pop art which has been inspiration on fashion designers since the birth in the 1960s and often appears in recent fashion trends. In view of the results achieved in this study, Pop art-inspired fashion does not concern the aesthetic contemplation of everyday life in western society anonymously as in Pop art but deals with pop art as new ideas in a way that adopts images randomly from designer's convenience which is equivalent to the conception of pastiche. In addition, it was inferred that Peter Pan syndrome exert influence as a mental process and Kidult trend operate on Pop art-inspired fashion as a social phenomenon. On the basis of the theoretical background, the formative features in Pop art-inspired fashion from Spring/Summer 2000 to Spring/Summer 2004 collection has been analyzed. The results fall on the following four categories; those are the use of Pop color which resembles the Hard-edge technique in Pop art, direct appropriation of Pop art such as Andy Warhol and Roy Lichitenstein's works on clothes and accessories, adaptation of Pop art's subject using brand names of mass products or icons in mass culture as design motives, and application of representation method in Pop art such as Andy Warhol's silk screen techniques or Tom Wesselman's composition of pictures.