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http://dx.doi.org/10.9723/jksiis.2014.19.6.131

A comparative study of switching intention of Smartphone users: Korean and Chinese  

Mu, Minji (한성대학교 경영학과)
Chung, Soong Hwan (한성대학교 경영학과)
Lee, DonHee (한성대학교 경영학과)
Publication Information
Journal of Korea Society of Industrial Information Systems / v.19, no.6, 2014 , pp. 131-150 More about this Journal
Abstract
This study investigates factors, which affect subjective judgment of Smartphone users when they switch to a new product or other mobile carrier, and examine a relationship between switching intention and switching expected performance through users of in Korea and China. The results of the study showed that switching intention is positively associated with switching expected performance in both Korean and Chinese users. Brand reliability, functional quality, and general climate for Smartphone business have a significant impact on switching intention in both countries. In addition, personal innovation has a significant impact on switching intention of Korean users but Chinese. However, content quality has the effect on switching intention of Chinese user but Korean. This study provides useful strategies for switching behavior of Smartphone users of two different countries in the mobile industry.
Keywords
Smartphone; switching intention; switching expected performance; Smartphone user of Korean and Chinese;
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Times Cited By KSCI : 5  (Citation Analysis)
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