• Journal of Digital Convergence
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• v.19 no.1
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• pp.411-420
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• 2021

This study investigated the effect of shopping orientation of college students majoring in beauty on satisfaction in beauty contents and purchasing behavior. For the study, a survey was made and with the use of Spss 21.0, a frequency analysis, an exploring factor test, a reliability test, a correlation analysis, and a linear regression analysis were conducted. The results of the investigation are presented: First, trend-pursuing, convenience-pursuing and pleasure-pursuing orientation had significant effects on satisfaction in beauty contents. Second, in respect to the effects shopping orientation had on purchasing behavior, pleasure-pursuing, trend-pursuing, brand-pursuing, convenience-pursuing and price-pursuing orientation had a positive effect on purchase behavior. Third, as for the effect of satisfaction in beauty contents on purchasing behaviors, the more satisfaction in beauty contents, the more purchase behaviors were found. Therefore, this study aimed to identify the cause and effects between purchase orientation, contents satisfaction and purchasing behaviors in beauty students and provide basic data for marketing strategies.

• Journal of Digital Convergence
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• v.20 no.5
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• pp.149-155
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• 2022

This study checks how the managerial competency of a single beauty company affects management performance, and the managerial competency of a single beauty company has a moderating effect of a beauty education institution between management performance and presents related implications. As for the survey for the study, direct surveys and online surveys were conducted from May 1 to May 31, 2021, and a total of 218 copies were used for empirical analysis. As a result of the analysis, the managerial competence of a single beauty company was divided into three factors: psychological characteristics, technical characteristics, and management ability, and all factors influenced management performance. In addition, it was analyzed that the managerial competency of a single beauty company in beauty education institutions has a moderating effect in the relationship between management performance. Therefore, managers of single-person beauty companies should make various efforts to improve managerial capabilities that affect management performance, and above all, it is important to select educational institutions necessary for each reverse direction.

• Journal of Convergence for Information Technology
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• v.9 no.10
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• pp.170-175
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• 2019

This study aimed to analyse the effects of academic self-efficacy of beauty specialized high school students on learning flow and provide basic data needed for their learning instruction. For the purpose, this study surveyed 327 students of beauty specialized high schools located in B metropolitan city and N city. The responses were analysed with the use of the SPSS WIN 21.0. The results are presented as follows: Academic self-efficacy had a significant effect on learning flow and in particular, self-control efficacy and task difficulty preference were important factors. Based on the results above, it is suggested that teachers should present data that is properly converged by techniques and academic knowledge according to levels and steps so that students can have experiences of academic achievements and be encouraged to have higher self-efficiency.

• International journal of advanced smart convergence
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• v.10 no.4
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• pp.149-157
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• 2021

This study aims to understand how an influencer's social and physical attractiveness, background and value homophily influences consumer's emotional attachment, which in turn causes user stickiness with regards the influencer's live commerce. We tested all proposed hypotheses among users of the online shopping platform "TaoBao". Ultimately, 297 questionnaires were collected by means of an online survey. The results revealed that social and physical attractiveness positively influence emotional attachment. Meanwhile only value homophily significantly affected emotional attachment, whereas background homophily did not significantly affect emotional attachment. Additionally, emotional attachment was found to significantly influence live commerce stickiness. We also investigated the moderation effect of perceived beauty trends of products sold on live commerce, where the results indicated that high beauty tends to have a higher effect on live commerce stickiness behavior. Lastly, theoretical and managerial implications have been offered.

• Journal of information and communication convergence engineering
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• v.19 no.2
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• pp.73-78
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• 2021

As interest in beauty has increased, various studies have been conducted, and related companies have considered the anthropometric data handled between humans and interfaces as an important factor. However, owing to the nature of 3D human body scanners used to extract anthropometric data, it is difficult to accurately analyze a user's body shape until a service is provided because the user only scans and extracts data. To solve this problem, the body shape of several users was analyzed, and the collected anthropometric data were obtained using a 3D human body scanner. After processing the extracted data and the anthropometric data, a custom deep learning model was designed, the designed model was learned, and the user's body shape information was predicted to provide a service suitable for the body shape. Through this approach, it is expected that the user's body shape information can be predicted using a 3D human body scanner, based upon which a beauty service can be provide.

• Journal of Convergence for Information Technology
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• v.10 no.9
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• pp.251-261
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• 2020

The purpose of this research is to examine the relationship between motivation, reliability, satisfaction, and sustainability of YouTube content and suggest the implications needed for content consumption or production of beauty workers in the future as K-beauty's interest is increasing due to the global Hallyu craze, and beauty industry workers are also watching YouTube hair care content and exchanging the latest trends. The analysis methods included frequency analysis, factor analysis, reliability analysis, correlation analysis, and multi-recovery analysis. As a result, the correlation between the motivation for content use, reliability, satisfaction, and persistence was shown, the motivation for content use was statistically significant (+) and the impact of content reliability on YouTube content satisfaction and sustainability (a significant statistical+).

• Journal of Convergence for Information Technology
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• v.11 no.7
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• pp.210-222
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• 2021

This study surveyed 289 beauty specialized high school students to analyze the relation between beauty curriculum awareness, career education satisfaction, and career decision efficacy. The beauty curriculum was concentrated towards the hair major and technical education for license acquisition, and the career plans were high in employment and college entrance admission. In terms of awareness and satisfaction of the beauty curriculum, nails and entrepreneurship were low (p<0.05, p<0.001), nails were low in career decision efficacy, and makeup and entrepreneurship was low in career education satisfaction (p<0.01, p<0.05). The career education satisfaction was higher as the beauty curriculum awareness rises, and educators had a positive influence on career education satisfaction. The following areas had the positive influence for each section; the school operation and facility area for job information, the curriculum area for future planning and problem solving, and the educator area for self-evaluation (p<0.05, p<0.001, p<0.001). Therefore, it is necessary to improve the curriculum in the majors of make-up, skin, and nails, and effective career education programs should be developed.

• Journal of Convergence for Information Technology
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• v.11 no.7
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• pp.242-252
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• 2021

This study examines the mediating effect of self-directed learning between the self-leadership and academic self-efficacy of beauty major Chinese(CN) students and examines the variables affecting the academic-self-efficacy of CN students. The study aims to obtain basic data to help improve college life in foreign countries. A survey was conducted upon 440 beauty major CN students in universities across Seoul. The results of the study showed differences in self-directed learning according to the number of semesters they have been in Korea and in academic self-efficacy according to their TOPIK levels. Self-directed learning was found to have a partial mediating effect between self-leadership and academic self-efficacy of CN students. These results showed that self-leadership and self-directed learning are major predictors of the academic self-efficacy, which is further reinforced when self-leadership and self-directed learning are promoted together. These results imply that there should be preceding efforts to promote both self-leadership and self-directed learning to increase the self-efficacy of CN students majoring in beauty.

• Journal of Advanced Technology Convergence
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• v.3 no.1
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• pp.51-58
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• 2024

The reality of this study is that, in accordance with the development trend of human body art, art makeup and semi-permanent makeup are emerging as promising industries in the beauty industry among beauticians, and awareness of professional skill improvement is gradually increasing over time. Accordingly, interest in semi-permanent makeup has increased not only among beauticians who specialize in beauty industry or learn semi-permanent makeup, but also at beauty academies where they learn many beauty techniques, and this trending technology has been promoted at international beauty competitions by holding skill competitions for beauty technicians who specialize in semi-permanent techniques. As a venue for exchanging information about education, it is expected that synergistic effects such as dissemination of the education system can be expected. Korea's rapid industrial development has brought about great changes in the supply and demand of professional and detailed skilled manpower and in the formation of manpower in terms of technical level according to industrial development, and the skills and professional skills of beauty beauticians have improved due to the excellence of the professional education qualifications of beauticians and high skill evaluations. This had a significant impact on self-development and led to a re-recognition of the importance of efforts to achieve skilled skills.

• Journal of the Korea Convergence Society
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• v.3 no.3
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• pp.21-27
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• 2012

The survey was carried out with a random sample of adults living in Busan and Gyeongnam. The collected material is used by the SPSS version 12.0. The frequency, percentage, examination were applied for studying. We separated the group of safety, general management, real hair management according to characteristic about scarp and hair problems. There is highly understanding about the hair problem that if someone has really sensitive scalp or who has dandruff or who has thin hair or who has someone has hair losing problem in their family. Usually, the group has highly understanding of hair problem, they consult about their hair and scalp with expert. They have a really good attention about the mass media(TV, Internet, Newspaper, Magazine) for scalp and hair health. They reduce using hair products. They always read hair product brochure first and use it. They don't eat fast food frequently. The survey has shown high levels of article. Now the research showed us that s have a strict connection between self-recognition and scalp treatments. That means someone has understanding hair problem then start treatment first.