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http://dx.doi.org/10.14400/JDC.2022.20.5.149

Effect of single-person beauty company's managerial capabilities on management performance -Focusing on the moderating effects of beauty education institutions-  

Choi, Yun-Kyoung (Division of Beauty Service, Gwangju University)
Publication Information
Journal of Digital Convergence / v.20, no.5, 2022 , pp. 149-155 More about this Journal
Abstract
This study checks how the managerial competency of a single beauty company affects management performance, and the managerial competency of a single beauty company has a moderating effect of a beauty education institution between management performance and presents related implications. As for the survey for the study, direct surveys and online surveys were conducted from May 1 to May 31, 2021, and a total of 218 copies were used for empirical analysis. As a result of the analysis, the managerial competence of a single beauty company was divided into three factors: psychological characteristics, technical characteristics, and management ability, and all factors influenced management performance. In addition, it was analyzed that the managerial competency of a single beauty company in beauty education institutions has a moderating effect in the relationship between management performance. Therefore, managers of single-person beauty companies should make various efforts to improve managerial capabilities that affect management performance, and above all, it is important to select educational institutions necessary for each reverse direction.
Keywords
Active Senior; Beauty Service; Selection Attribute; Satisfaction; Familiarity;
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Times Cited By KSCI : 3  (Citation Analysis)
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