The purpose of this study was to analyzed the effects of educational recognition sub-factors (necessity, utility, value, cost, adequacy) on the field usability and satisfaction and the correlation between each factor for 220 applicants who have taken the national technical certificate of cosmetologist (make-up). In the practical courses of makeup certificate, the most-used course was selected as beauty makeup. It found for improvement need cause there was a high necessity and there was a low recognition of the cost, the number of annual written and practical test in the recognition of certification education. In field usability 'Beauty make-up utilization' showed high recognition, and it showed high satisfaction for acquisition of certificate satisfaction, 'The salary' showed low recognition. The necessity, cost, adequacy among educational recognition sub-factor of the national technical certificate had a significant positive effect on the field usability and satisfaction, and showed the most effect as adequacy on the field usability and the cost on the satisfaction. Therefore, efforts are needed to reduce acquisition costs of certificate and improve highly available theories and technique for segmentation and specialization of make-up certificate.
This study compared and analyzed Japan and China, two major competitors to Korea, in the male cosmetics market, which has been shifted dramatically by the outbreak of COVID-19, with implications for the ASEAN market in mind. Questionnaire copies collected from 300 men in Generation MZ living in Korea, China, and Japan were used for analysis, and SPSS 21.0 was used to conduct a statistical analysis of the collected questionnaires. The following are this study's results: First, this study identified their purchase behaviors. The average amount of money the male respondents spent on buying cosmetics was below KRW 30,000 in Korea, China, and Japan. Functionality and texture ranked as top factors contributing to cosmetics purchases in all the three countries. Second, with regard to brands preferred by the respondents, Korea and China were open to foreign brands, while Japan mostly preferred its domestic brands. Functionality and texture ranked as top factors contributing to cosmetics purchase in all the three countries. Second, with regard to brands preferred by the respondents, Korea and China were open to foreign brands, while Japan mostly preferred its domestic brands. Third, this study found changes in the use of cosmetics since the outbreak of COVID-19. The respondents' biggest skin concern since COVID-19 was acne in Korea and Japan and increased sebum excretion in China. Concerns about sebum were commonly ranked high across the three countries. Based on these results, this study is suggested as a reference to improve the export competitiveness of Korean male cosmetics in the ASEAN market.
The purpose of this study is to lead the post digital generation of professional beautician training purpose is to find an efficient educational method. Beauty Education Facaility survey conducted in the center of reminders and educational statistics (