• Journal of Korean Society for Quality Management
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• v.47 no.4
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• pp.837-846
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• 2019

Purpose: The purpose of this study is to define various concepts, features, and scopes by examining various previous studies on AI services that are completely different from existing services. It also examines the limitations of existing service quality evaluation methods and studies the characteristics by combining them with various cases of new AI services. And this is to derive and propose quality evaluation attributes of AI service. Methods: The concept and characteristics of artificial intelligence were derived through research and analysis of various previous studies related to artificial intelligence. The key characteristics and quality evaluation items were derived through the KJ method and matching based on the keywords and characteristics derived from previous studies and various cases. Results: Based on the review of various previous studies on the quality of artificial intelligence services, this study presents the main characteristics and quality evaluation items of new artificial intelligence services, which are completely different from existing service quality evaluations. Conclusion: The quality measurement model of AI service is very useful when planning and developing AI-based new products or services because it can accurately evaluate the requirements of consumers using the services of the new AI era. In addition, consumers can be recommended a customized service according to the situation or taste, and can be provided with a customized service based on this.

• Journal of Information Technology Services
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• v.18 no.3
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• pp.117-128
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• 2019

The remarkable achievements of the artificial intelligence in recent years are also raising awareness about its potential risks. Several governments and public organizations have been proposing the artificial intelligence ethics for sustainable development of artificial intelligence by minimizing potential risks. However, most existing proposals are focused on the developer-centered ethics, which is not sufficient for the comprehensive ethics required for ongoing intelligent information society. In addition, they have chosen a number of principles as the starting point of artificial intelligence ethics, so it is not easy to derive the guideline flexibly for a specific member reflecting its own situation. In this paper, we classify primitive members who need artificial intelligence ethics in intelligent information society into three : Developer, Supplier and User. We suggest a new artificial intelligence ethics, Seoul PACT, with minimal principles through publicness (P), accountability (A), controllability (C), and transparency (T). In addition, we provide 38 canonical guidelines based on these four principles, which are applicable to each primitive members. It is possible for a specific member to duplicate the roles of primitive members, so that the flexible derivation of the artificial intelligence ethics guidelines can be made according to the characteristics of the member reflecting its own situation. As an application example, in preparation for applying artificial intelligence to e-government service, we derive a full set of artificial intelligence ethics guideline from Seoul PACT, which can be adopted by the special member named Korean Government.

• Journal of Korean Library and Information Science Society
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• v.52 no.1
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• pp.155-178
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• 2021

In the era of the 4th industrial revolution, public libraries need a strategy for promoting intelligent library services in order to actively respond to changes in the external environment such as artificial intelligence. Therefore, in this study, based on the concept of artificial intelligence and analysis of domestic and foreign artificial intelligence related trends, policies, and cases, we proposed the future direction of introduction and development of artificial intelligence services in the library. Currently, the library operates a reference information service that automatically provides answers through the introduction of artificial intelligence technologies such as deep learning and natural language processing, and develops a big data-based AI book recommendation and automatic book inspection system to increase business utilization and provide customized services for users. Has been provided. In the field of companies and industries, regardless of domestic and overseas, we are developing and servicing technologies based on autonomous driving using artificial intelligence, personal customization, etc., and providing optimal results by self-learning information using deep learning. It is developed in the form of an equation. Accordingly, in the future, libraries will utilize artificial intelligence to recommend personalized books based on the user's usage records, recommend reading and culture programs, and introduce real-time delivery services through transport methods such as autonomous drones and cars in the case of book delivery service. Service development should be promoted.

• Smart Media Journal
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• v.10 no.1
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• pp.99-107
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• 2021

In addition to the 4th Industrial Revolution and Industry 4.0, the recent megatrends in the ICT field are Big-data, IoT, Cloud Computing, and Artificial Intelligence. Therefore, rapid digital transformation according to the convergence of various industrial areas and ICT fields is an ongoing trend that is due to the development of technology of AI services suitable for the era of the 4th industrial revolution and the development of subdivided technologies such as (Business Intelligence), IA (Intelligent Analytics, BI + AI), AIoT (Artificial Intelligence of Things), AIOPS (Artificial Intelligence for IT Operations), and RPA 2.0 (Robotic Process Automation + AI). This study aims to integrate and advance various machine learning services of infrastructure-side GPU, CDA (Connected Data Architecture) framework, and AI based on mass distributed Abyss storage in accordance with these technical situations. Also, we want to utilize AI business revenue model in various industries.

• Journal of Information Technology Services
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• v.22 no.4
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• pp.53-80
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• 2023

Expectations for artificial intelligence technology are increasing, and its utility value is growing, leading to active use in the public sector. The use of artificial intelligence technology in the public sector has a positive impact on aspects such as improving public work efficiency and service quality, enhancing transparency and reliability, and contributing to the development of technology and industries. For these reasons, major countries including Korea are actively developing and using artificial intelligence in the public sector. However, artificial intelligence also presents issues such as bias, inequality, and infringement of individuals' right to self-determination, which are evident even in its utilization in the public sector. Especially the use of artificial intelligence technology in the public sector has significant societal implications, as well as direct implications on limiting and infringing upon the rights of citizens. Therefore, careful consideration is necessary in the introduction and utilization of such technology. This paper comprehensively examines the legal issues that require consideration regarding the introduction of artificial intelligence in the public sector. Methodological discussions that can minimize the risks that may arise from artificial intelligence and maximize the utility of technology were proposed in each process and step of introduction.

• Proceedings of the Korean Society of Computer Information Conference
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• 2023.01a
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• pp.461-463
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• 2023

MZ세대를 중심으로 자기관리를 열심히 하는 사람들이 증가함에 따라 화장의 기본이 되는 개인 피부톤(퍼스널 컬러)을 찾는 것이 중요시되고 있다. 현재 대다수 사람은 자신에게 어울리는 퍼스널 컬러를 찾기 위해 높은 비용을 지불하여 전문가를 이용하거나 객관적이고 정량화된 기준 없이 오랜 시간을 투자하여 스스로 퍼스널 컬러를 찾는 등 시간과 비용 측면에서의 한계점을 가지고 있다. 본 논문에서는 이를 보완하기 위해 이미지 기반 인공지능 기술(객체 탐지, 객체 분할, BeautyGAN)을 적용하여 데이터 기반의 정량적인 기준을 생성하고, 퍼스널 컬러에 알맞은 화장품 추천 웹 서비스를 제안한다.

• Journal of Digital Convergence
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• v.18 no.10
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• pp.175-180
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• 2020

Through case studies for insurance service marketing using artificial intelligence(AI) in the insurtech industry, it investigated how innovative technologies(artificial intelligence, machine learning etc.) are being used in the insurance ecosystems. In particular, through domestic and international case studies, it was examined by Lemonade's service of insurance contracts and getting the indemnity and AI company's service of calculating the compensation through a medical certificate image based on OCR, which brought disruptive innovations using artificial intelligence. As a result of the case analysis, these services have drastically shortened the lead time of insurance contracts and payment through machine learning using numerous customer data based on artificial intelligence. And accurate and reasonable compensation was calculated in the estimation of indemnity, which has a lot of disputes between customers and insurance companies. It was able to increase customer satisfaction and customer value.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.22 no.5
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• pp.147-157
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• 2022

The purpose of this study is to establish policy recommendations for the promotion of AI service impact assessment based on the definition of impact assessment and analysis of domestic and foreign AI service impact assessment cases. The direction of implementation was analyzed based on the case of impact evaluation promoted in various fields at home and abroad and the case of impact evaluation at home and abroad of artificial intelligence services. As a step-by-step implementation plan, in the first stage, quantitative indicators such as AI level survey-based economic effects are developed, and in the second stage, information culture such as safety and reliability and artificial intelligence ethics described in the Framework Act on Intelligence Information, social, economic, information protection, and people's daily lives are prepared. In the third stage, discussion on detailed metrics and methods will be expanded and impact assessment results will be evaluated. This study requires analysis through various participants such as policy designers, artificial intelligence service developers, and civic groups in the future.

• Journal of Distribution Science
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• v.15 no.4
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• pp.69-78
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• 2017

Purpose - The study was AI as exploratory study on artificial intelligence (AI) shopping information services, to explore the possibility of a new business of the distribution industry. For research, we compare to IBM of consumer awareness surveys an AI shopping information service for retailing channel and target goods group. Finally, we present to service scenario for distribution service using AI. Research design, data, and methodology - First, to identify possible the success of the information service shopping using AI, AI technology for the consumer is very important for the acceptance of judgement. Therefore, we explored the possibility of AI information service for business as a shopping. The experimental data were used to interpret the meaning of the relevant literature and the IBM Institute of Business Value (IBV) Report 2015. This research is based on the use of a technical acceptance model (TAM) to determine whether the consumer would adopt the 'AI shopping information service' technology. Step 1 of the process assumes that the consumer adopts AI technology. In step 2, consumers find their preference channels and goods targeted at them as per their preferences. Finally Step 3, we present scenario for 'AI shopping information service' based on the results of Step 1 and 2. Results - Consumers have expressed their high interests in the new shopping information services, especially the on/off line distribution channels can use shopping information to increase the efficiency in provision of goods. Digital channel (such as SNS, online shopping etc.) is especially high value goods such as cars, furniture, and home appliances by displaying it to an appropriate product group. Conclusions - The study reveals the potential for the use of new business models such as 'AI shopping information service' by the distribution industry. We present seven scenario related AI application refer from IBM suggestion, and the findings would enable the distribution industry to approach target consumers with their products, especially high value goods. 'Shopping advisor' is considered to the most effective. In order to apply to the other field of the distribution industry business, which utilizes AI technology, it should be accompanied by additional empirical data analysis should be undertaken.

• Korean Journal of Artificial Intelligence
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• v.12 no.1
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• pp.7-16
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• 2024

This study aims to explore driving factors of Artificial Intelligence application for city marketing strategy with perspectives of millennials and generation Z. This study proposed the following research questions: i) how perceived place branding factor, public service factor, affective factor, immersive experience factor, cognitive factor, cost benefit factor, social networking factor, and promotional value factor affect attitude toward AI application for city marketing; and ii) how attitude affect satisfaction and prospect toward AI application for city marketing? This study conducted an online survey with the assistance of a well-known research agency and applied factor and regression analysis to test hypotheses. The results found that effects of place branding, cognitive, social networking, and promotional value affect attitude significantly in the case of millennials, while effects of public service, affective, cost benefit, social networking, and promotional value affect attitude significantly in the case of generation Z. The results found that effects of attitude on satisfaction and prospect of AI showed significance. The results provide implications and different aspects for AI application of city marketing strategy with perspectives by generations, while millennials and generation Z perceived effects of promotional value as the most significant factor for AI application of city marketing strategy.