• Journal of Korea Entertainment Industry Association
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• v.14 no.6
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• pp.91-107
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• 2020

The purpose of this study is to explore quantitatively the success factors of YouTube's music cover channel. Along the process, constructing and testing the measurement for music cover channel's characteristics. The research constructed the measurement items based on results of qualitative studies. To perform the purposes the study suggest a research model which integrated the Post Acceptance Model with five music cover channel's characteristics based on the recent case studies. The five characteristics were contents, video, creator, interactivity, and publicity. The characteristics were integrated with Post Acceptance Model. After testing reliability and validity the research model was revised then, the research hypothesis was tested. The research results show: first, it was found that the content characteristics did not meet the expected value of users. Second, among the five factors of channel characteristics presented in creator's characteristics have the largest effect on user's value perception Third, in the factor analysis process, the content factor and the video were loaded on the same factor thus integrated as one factor. Fourth, satisfaction and intention for continual usage were also loaded on the same factor thus integrated as one factor. The research results suggest that music cover channel operators need to enhance the creator's attraction, communication with user, and publicity in various ways.

• Journal of Digital Convergence
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• v.16 no.12
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• pp.267-281
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• 2018

Internet only Banks in Korea have acquired more than seven million customer base, but most of the accounts are not active. As financial products tend to be similar, customer affect plays more crucial role than service features in continuance intention. The purpose of this research is to study about the impact of positive and negative affect on the continuance intention. The result indicated that positive affect is positively related to continuance intention, and negative affect is negatively related to continuance intention. Also expectation confirmation is positively related to positive affect. The results imply Internet only Banks need to focus on customer's positive affect and expectation confirmation to improve continuance intention.

• Journal of the Korean Society for information Management
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• v.38 no.1
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• pp.243-262
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• 2021

The present study aims to identify the factors that affect the continuous use and discontinuance of the hospital information seeking applications(hospital apps thereafter) by employing the post acceptance model. The surveys were conducted with people who used the hospital apps from October 11 to 18, 2019. Researchers collected 125 valid data and analyzed them by using the structural equation model. The study found that the satisfaction and confirmation of expectation for the hospital apps users had significant effects on intention for continuous use and perceived usefulness, respectively. However, the perceived usefulness did not have a significant effect on the intention for continue use. The present study has identified the variables that influence the continuous use of these innovative technologies. The findings of the study confirmed the post acceptance model by observing the adoption and use of the hospital apps and extended the literature of the post acceptance model by discussing the unique characteristics of the hospital apps that satisfy the urgent help-seekers under emergency situations or the information needs emphasizing promptness. In addition, based on the benefits and limitations of hospital apps reported by consumers, the study provided practical implications for designing more user-friendly apps to hospital app developers or managers.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2022.11a
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• pp.50-52
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• 2022

근대화 과정에서 바다에 대한 지식을 가진 국가는 제국을 이루었음을 볼 때, 바다에 대한 지식 획득이 근대화로 가는 중요한 요소임을 알 수 있다. 그러나 조선은 후기에 들어 해방도 작성 등 바다에 대한 나름대로의 지식을 축적하였으나, 서양의 근대 해도 기술의 수용이 부족하여 우리 바다에 대한 지식을 열강과 일본에 빼앗겨 근대화에 실패하였다. 왜 우리는 바다에 대한 지식 획득에 뒤처졌는가에 대한 답을 찾기 위해 바다 지식의 결집체라 할 수 있는 전근대 고지도의 변천 과정을 살펴봄으로써 그 단서에 접근할 수 있을 것이다. 따라서 본 연구에서는 해도의 특성이 포함된 고지도를 해도의 범주로 수용하기 위해 古(고)해도라는 개념을 도입하여, 관련된 기존 연구를 분석하고 그 한계를 파악하고자 한다. 나아가 고해도의 개념과 범주의 틀을 제안하고, 이 틀로 한국의 고해도 분석을 통해 고해도의 연구 전망을 제시하고자 한다.

• Journal of Digital Contents Society
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• v.19 no.3
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• pp.547-559
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• 2018

This study deals with the factors influencing acceptance of social media-based smart commerce service through personal innovativeness by quantitative empirical research method. Researchers have viewed that personal innovativeness affects the aesthetic criteria, hedonic value, economic value, and subjective norms, which are subdivided elements of emotion and characteristics. The hypothesis is that the emotional and characteristics variables affect the variables such as purchase intention and word of mouth intention of the TAM and the post acceptance model (PAM). The research model proposed in this study is a integrated model of proven models in previous studies, and it is expected that there will be a theoretical and practical contribution of research. The researchers hope that this study will make a significant contribution to the industry and policy in dealing with the acceptance of smart commerce services emerging in the area of e-commerce and social media marketing.

• The Journal of the Convergence on Culture Technology
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• v.5 no.3
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• pp.155-163
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• 2019

This study was to analyze whether volunteer motivation represents a mediated effect in the relationship between social support and multicultural acceptance by university students as a late adolescent. Among the students attending a university located in North Chungcheong Province, 256 participants have experienced volunteer work. Data analysis conducted multiple regression analysis using SPSS and analysis showed that social support of university students affected multicultural acceptance and that volunteer motivation in their relationship between social support and multicultural acceptance was fully mediated. Based on these results, it has revealed a path that the social support of university students affects multicultural acceptance through volunteer motivation. Therefore, in order to gain social support, university students should improve their ability to maintain a positive view of interpersonal relations and to cope with conflicts efficiently. They will also have to strengthen self-directing capacity in order to increase the level of motivation for volunteer participation.

• CRM연구
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• v.1 no.1
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• pp.49-69
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• 2006

Previous studies, Technology Acceptance Model (TAM) and Post Acceptance Model (PAM) have a little limitation in time series analysis. To solve this limitation, we used system dynamics as research methodology and designed simulation model based on TAM and PAM. Moreover, we designed new simulation model which can analyize time series data in customers' demand change from initial acceptance to post acceptance. This study targeted domestic mobile phone market. The simulation results showed that diffusion graph was similar to real data. That means we validated our simulation model. Since the simulation model offers the graph of customer's demand change by time, so it can be useful as a leaning tool. Therefore, we think this study helps IT companies use the model for forecasting of market demand.

• Journal of Engineering Education Research
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• v.5 no.1
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• pp.77-84
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• 2002

The 18th century Joseon(朝鮮) science philosopher Hong Dae-Yong(洪大容, 1731-83) tried to create his own scientific system, while partially keeping the Eastern view of nature and accepting Western science and technology. Most of all, he confirmed that Western science and technology was based on mathematical principles and accurate observation and wrote a math book, [Juhaesuyong(籌解需用)]. Therefore, we have good reason to call him a mathematician. He produced so many achievements that he can be considered a natural scientist in the late Joseon era; he accepted the Eastern view of nature critically and sometimes refused it. He also suggested new and various scientific thoughts, including an infinite universe theory, on the basis of Western scientific thought. Hong Dae-Yong emphasized the importance of practice. He understood the principle of the Western Honcheonui(渾天儀) and manufactured an alarm clock with a craftsman's help. He was an excellent engineer and he set a personal observatory. Considering the level of scientific technology at that time, it is reasonable to regard Hong Dae-Yong as a 'scientific technologist in the 18th century Joseonera', well equipped as a mathematician, a natural scientist, and an engineer. In conclusion, it is with 'mathematical thinking, creative conception, and practical activities' that Hong Dae-Yong maintained throughout his life that we can set a guide to produce excellent Korean scientific technologists and engineers in the 21st century.

• The Journal of Society for e-Business Studies
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• v.20 no.3
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• pp.11-28
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• 2015

Due to the mobil-centered lifestyle following the wider use of Smartphones, Mobile services, including mobile banking and mobile shopping business have increased rapidly. Also with the emergence of "Fintech", which finance combined with technology, IT based financial market is going to be highly promising. In this trend, interests mobile credit cards are increasing. But diffusion of the mobile credit card services is still in the low level. In this situation, to identify factors that influencing satisfaction and continuous usage intention on mobile credit card, this study applied innovation diffusion theory (IDT) and post acceptance model (PAM). To conducting this research, survey data were collected, and we used SmartPLS to analyze survey data. As a result of the study, perceived easy of use, image, compatibility and facilitation positively affect user's satisfaction in mobile credit cards and that such satisfaction have a positive impact on continuous intention to use. The facilitation influences user satisfaction more strongly for those who use mobile credit cards more than plastic credit cards. Also, perceived of use and image influence user satisfaction more strongly for those who use plastic credit cards more than mobile credit cards. It is expected that this study can be a guideline for credit card service providers and policy makers to invigorate mobile credit card business. Also it worths as a early-stage research on Fintech-related studies.

• Proceeding of Spring/Autumn Annual Conference of KHA
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• 2008.11a
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• pp.332-337
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• 2008

The supply of digital homes has been increasing but digital home services which meet consumer needs under the various conditions have not identified. The purpose of the study was to investigate the residents' characteristics living in digital apartments with comparison of their innovativeness toward technology. Residents who lived in two apartment complexes equipped with fundamental digital home services(Level 1 service) were selected to conduct the survey. A total of 500 responses were used for data analyses. Responses were classified into three groups based on their innovativeness toward technology for data analyses. The results of the study showed that residents' socio-demographic and housing related characteristics differed according to their acceptance trait of new technology. Early adopters and early majority were younger, higher income, and more educated than late adopters. Also, they were more likely to be renters and consider installation of digital home services before they moved in. Respondents who had higher innovativeness tended to experience more positive life changes after using digital home services and possessed more and many digital appliances. Remote control and remote meter reading service were the most preferable features among digital home services without no differences in three groups.