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http://dx.doi.org/10.14400/JDC.2018.16.12.267

Study about the Positive and Negative Affect on the Continuance Intention of Internet only Bank  

Kim, Jin A (Graduate School of Management of Technology, Korea University)
Yoon, Jeewhan (Graduate School of Management of Technology, Korea University)
Publication Information
Journal of Digital Convergence / v.16, no.12, 2018 , pp. 267-281 More about this Journal
Abstract
Internet only Banks in Korea have acquired more than seven million customer base, but most of the accounts are not active. As financial products tend to be similar, customer affect plays more crucial role than service features in continuance intention. The purpose of this research is to study about the impact of positive and negative affect on the continuance intention. The result indicated that positive affect is positively related to continuance intention, and negative affect is negatively related to continuance intention. Also expectation confirmation is positively related to positive affect. The results imply Internet only Banks need to focus on customer's positive affect and expectation confirmation to improve continuance intention.
Keywords
Internet only bank; Post acceptance model; PANAS; Continuance intention; Kakao bank;
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