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http://dx.doi.org/10.9728/dcs.2018.19.3.547

A Study on the Factors Influencing Acceptance of Social Media-based Smart Commerce Service through Personal Innovativeness  

Lee, Sang-Ok (Business school, Seoul School of Integrated Sciences & Technologies)
Lee, Sang-Ho (School of Digital Media, Kyungsung University)
Publication Information
Journal of Digital Contents Society / v.19, no.3, 2018 , pp. 547-559 More about this Journal
Abstract
This study deals with the factors influencing acceptance of social media-based smart commerce service through personal innovativeness by quantitative empirical research method. Researchers have viewed that personal innovativeness affects the aesthetic criteria, hedonic value, economic value, and subjective norms, which are subdivided elements of emotion and characteristics. The hypothesis is that the emotional and characteristics variables affect the variables such as purchase intention and word of mouth intention of the TAM and the post acceptance model (PAM). The research model proposed in this study is a integrated model of proven models in previous studies, and it is expected that there will be a theoretical and practical contribution of research. The researchers hope that this study will make a significant contribution to the industry and policy in dealing with the acceptance of smart commerce services emerging in the area of e-commerce and social media marketing.
Keywords
E-Commerce; Smart Commerce; Innovativeness; TAM; WOM;
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Times Cited By KSCI : 1  (Citation Analysis)
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