• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.4
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• pp.543-553
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• 2009

The purpose of this study is to identify the dimensions of beauty service benefit and to examine the effect of beauty service benefit on consumer's long-term relationship through consumer satisfaction. Beauty service benefit consists of three dimensions: emotional benefit, technical benefit and functional benefit. The aforementioned three dimensions of beauty service benefits have positive effects on consumer satisfaction. The effort of relationship continuity was a moderating variable among beauty service benefits, consumer satisfaction, and long-term relationship orientation. The findings of this study are expected to be used for developing and applying the program of consumer relationship management.

• Journal of Korean Society of Transportation
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• v.22 no.2 s.73
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• pp.7-18
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• 2004

This study aims to present the establishment and necessity of the proper market segmentation by customer preference. In this study, benefit segmentation method was employed using conjoint analysis to measure price elasticity by segmented groups. It presents that the price elasticity is different by characteristic of customers using parcel service in this result. Benefit segmentation, therefore, may use some useful marketing tool when a parcel service company segments the market to provide better service.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.7
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• pp.1043-1054
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• 2002

The purposes of this study were to empirically examine the effect of relational benefits and relationship quality in the core variables of relationship marketing on customer satisfaction, to investigate the causal relationships among these variables. The questionnaires was administered to 417 women shopped in a fashion retail store in Gwang-ju city during January 14-18, 2002. For analysis of data, frequency, factor analysis, regression analysis, and path analysis were applied. The results were as follows: 1. The customers' perceived relational benefits were categorized as follow: 1) special treatment,2) social, and 3) psychological benefits. Relationship quality was categorized into two factors: trust and commitment 2. The relational benefits significantly influenced customer satisfaction. 3. The relational benefits significantly influenced relationship quality. 4. The relationship quality significantly influenced customer satisfaction. 5. The relational benefits had both direct and indirect effects on customer satisfaction mediated by relationship quality. The results indicated that causal relationship was existed among these three variables.

• 한국IT서비스학회:학술대회논문집
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• 2003.11a
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• pp.301-308
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• 2003

본 연구의 목적은 IT 아웃소싱의 효익을 정성적이고 정량적으로 측정 가능하게 해 주고, 성과를 지속적으로 관리하게 해 주는 IT BSC 기반의 성과측정 프레임웍을 제안하고자 함이다. BSC는 전통적인 재무적 성과측정 방법에 고객, 내부 비즈니스 프로세스, 학습과 성장과 같은 무형의 효익 보완해 준다는 측면을 가지고 있어, IT 성과를 측정하는데 적용되어 왔다. 본 연구는 IT BSC를 통해 비즈니스 전략과 연계한 성과를 측정하기 위해 지표의 도출, 측정 데이터의 수집에서, 분석 보고에 이르는 전 과정을 제시하고 있다. 이는 IT 아웃소싱의 성과를 정량적, 정성적으로 측정하는 것을 가능하게 해 주는 방법론의 제시라는 데 의의가 있다.

• Journal of Korea Society of Industrial Information Systems
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• v.12 no.3
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• pp.69-85
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• 2007

This research examines strategic preference of domestic and foreign brick-and-mortar companies in an industrial cluster in S. Korea. This paper also examines the relationships between the anticipated benefit factors of introducing online business activities by brick-and-mortar companies and their competitive strategies. Six major honest factors were derived including easiness of obtaining information, online intermediary, online distribution, online communication, sharing information and knowledge. Comparing domestic and foreign companies operating in S. Korea, the analyses show that the benefit factors influence on firms' choosing one or some combination of the competitive strategies. The result also shows that there was no big difference between domestic and foreign companies in terms of strategic preference and anticipated levels of benefit factors by introducing online business activities.

• The Journal of the Korea Contents Association
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• v.9 no.6
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• pp.370-378
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• 2009

This study researched on job-esteem of the students who are majoring in aviation operation services. Examining the differences in feelings of job-esteem on one's university and grade level, firstly, the result among universities indicated that the difference in positive value and social reputation factors but there's no difference in negative treatment and relative profit factors. secondly, the result indicated that there is a difference in feelings of job-esteem based on one's grade level in positive value, social reputation, and negative treatment except relative profit factors. Also, the result of this study on how variables of population statistics and satisfaction on the college major and self-esteem as flight attendants affect subordinate factors of job-esteem showed only variables of satisfaction on college major affected positive value, social reputation, negative treatment, relative profit factors.

• Proceedings of the Korea Society of Costume Conference
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• 2004.10a
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• pp.134-135
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• 2004

• The Korean Journal of Financial Management
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• v.14 no.3
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• pp.113-135
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• 1997

본 논문의 목적은 미국 손해보험회사간의 합병을 대상으로 하여 합병전과 후 기업의 X-효율성을 실증분석과 모의분석 방법을 이용해서 검증하고 합병의 잠재적인 X-효율성 효과를 분석하고자 하였다. X-효율성의 증진정도를 파악하기 위해서 횡단면적인 비용함수를 먼저 추정하였는데 비용함수 추정시 생산물이 제로(0)인 경우를 포함하기 위하여 혼용초월 로그비용함수(hybrid translog cost function)를 사용하였다. 그리고 Berger(1992)의 비분포방법(distribution free approach)를 사용하여 기업의 합병전,후 X-효율성을 추정하였다. 1986년부터 1990년 사이에 수평합병한 미국 손보사를 대상으로 피합병기업(merged firms)과 합병기업(merging firms)간의 X-효율성 차이를 검증하였으나 합병전 합병기업이 더 효율적이라는 통계적 증거는 없었다. 두 번째로 합병기업은 합병후 효율성이 증진하였느냐는 가설도 검증하였으나 이 가설을 지지할 만한 통계적 증거는 미약하였다. 가상합병을 통한 모의분석에서는 합병후 상당한 X-효율성 증진이 있을 것이라는 통계적으로 유의한 결과를 얻었으나 합병후 규모효율성의 중진에 대해서는 통계적 유의성이 없었다. 이는 합병의 최대 효익이 규모효율성 증대가 아닌 X-효율성 증대라는 Shaffer(1993)나 Berger and Humphrey(1993)의 연구결과와 일치한다. 실증분석 결과와 모의분석 결과를 비교하면 전자에서는 합병후 X-효율성의 증가효과가 거의 없었으나 후자에서는 합병후 상당한 X-효율성 증가가 있을 것으로 나타났다. 이는 실제 미국 손보사의 합병에서 과도한 합병프리미엄 지급, 규제에 의한 중복비용 둥으로 단기적으로 볼 때 합병사가 부담하는 합병비용이 합병에 의한 효익보다 컸을 것이라는 것을 시사한다.

• Journal of Korea Society of Industrial Information Systems
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• v.25 no.3
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• pp.11-19
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• 2020

This study seeks to measure inter-industry convergence systematically and quantitatively using structural holes theory. ICT industries were classified into ICT manufacturing and ICT service then efficiency and constraints were calculated using input-output tables. The results of the study revealed both ICT industries have very high information and control benefits in the process of industrial convergence, proving to be key industries with competitive advantage. Further implications were presented based on comparative analysis between ICT manufacturing and service and trend analysis over the past 15 years.

• Journal of the Korean Home Economics Association
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• v.46 no.4
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• pp.37-45
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• 2008

The purpose of this study is to investigate how relationship benefit affect trust and commitment, and how trust and commitment affect relationship continuity intention between apparel purchaser and salesperson. For the research, it was surveyed to 230 females in their 20's, who lives in Seoul and Kyeonggi on Feb 10th to 15th in 2007. With SPSS 11.0 program, the data was analysed by frequency analysis, reliability analysis, factor analysis and multiple regression analysis. The results are as follows: First, regarding to the results of factor analysis on relationship benefit, trust and commitment, the relationship benefit factor was divided into the social, psychological and economic benefits. The trust factor was divided into the professional and considerable trust, and the commitment factor was divided into the emotional and calculative commitment. Second, as investigating how relationship benefit affect trust and commitment during purchasing apparel, social and psychological benefits affected professional trust. The psychological benefit only affected to considerable trust. Also social and psychological benefit were statically affected to emotional commitment, economic benefit and psychological benefit were affected to calculative commitment. Third, relationship continuity intention was affected to professional and considerable trust, and emotional commitment.