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The Price Elasticity in the Parcel Service Market by Benefit Segmentation  

Kim, Geun-Sub (Department of Logistics Engineering, Korea Maritime University)
Kwak, Kyu-Seok (Department of Logistics Engineering, Korea Maritime University)
Publication Information
Journal of Korean Society of Transportation / v.22, no.2, 2004 , pp. 7-18 More about this Journal
Abstract
This study aims to present the establishment and necessity of the proper market segmentation by customer preference. In this study, benefit segmentation method was employed using conjoint analysis to measure price elasticity by segmented groups. It presents that the price elasticity is different by characteristic of customers using parcel service in this result. Benefit segmentation, therefore, may use some useful marketing tool when a parcel service company segments the market to provide better service.
Keywords
Benefit Segmentation; Parcel Service; Price Elasticity; Conjoint Analysis; Factor Analysis;
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