1 |
Doyle, P.(1987), 'Managing the marketing mix', in Baker, M.(Ed.), The Marketing Book, Heinemann, London, ch. 12
|
2 |
S. Matear, R. Gray(1995), 'Benefit segmentation in a freight transport market', European Journal of Marketing, Vol.29 No.12, pp.44-49
DOI
ScienceOn
|
3 |
Yoo, P. H., Park, Y. S.(2002), 'Price discrimination strategy : Profit and price elasticity under different segmentation rules', Marketing Research, pp.88-99
|
4 |
R. S. Minhas, E. M. Jacobs(1996), 'Benefit segmentation by factor analysis : an improved method of targeting customers for financial services', International Journal of Bank Marketing, p. 3
DOI
ScienceOn
|
5 |
Nunnally, J. C.(1978), 'Psychometric theory', New York : McGraw-Hill
|
6 |
S. C. Jang, A. M. Morrison and J. T. O'Leary(2002), 'Benefit segmentation of Japanese pleasure travelers to the USA and Canada : selecting target markets based on the profitability and risk of individual market segments', Tourism Management, Vol.23. pp.367-370
DOI
ScienceOn
|
7 |
A. Bhatnagar, S. Ghose(2003), 'Segmenting consumer based on the benefit and risks of internet shopping', Journal of Business Research, pp. 5-8
|
8 |
Smith, W. R.(1956), 'Product differentiation and market segementation as alternative marketing strategies', Journal of Marketing, Nol.20, No.3, pp.3-8
|
9 |
A. Machauer, S. Morgner(2001), 'Segmentation of bank customer by expected benefits and attitudes', International Journal of Bank Marketing, pp. 8-16
|
10 |
Kim, G. S., Jung, T. W., Kwak, K. S.(2002), 'Brand equity valuation of transshipment port using conjoint analysis', Journal of Korea Navigation and Port Research, pp. 9-10
|
11 |
Haley, R. I.(1986), 'Benefit segmentation: a decision-oriented research tool', Journal of Marketing, Vol.32 No.3, pp. 30-35
DOI
ScienceOn
|