• Title/Summary/Keyword: 한국미디어패널조사

Search Result 33, Processing Time 0.026 seconds

Studying the Viewers' Acceptability on the Image Resolutions and Assessing the ROI-Based Scheme for Mobile Displays (이동형 단말기에서의 축구경기 시청을 위한 해상도 및 관심 영역 크기에 관한 사용자 만족도 조사)

  • Ko Jae-Seung;Ahn Il-Koo;Lee Jae-Ho;Seo Ki-Won;Kwon Jae-Hoon;Joo Young-Hun;Oh Yun-Je;Kim Chang-Ick
    • Journal of Broadcast Engineering
    • /
    • v.11 no.3 s.32
    • /
    • pp.336-348
    • /
    • 2006
  • The recent advances in multimedia signal coding and transmission technologies allow lots of users to watch videos on small LCD displays. In this paper, we briefly describe an intelligent display technique to provide small-display-viewers with comfortable experiences, and study the minimum image size tolerated and utility of displaying region of interest (ROI) only when needed. The study, with 111 participants, examines minimum image size to ensure viewers pleasant viewing experiences, and evaluates the degree of satisfaction when they are viewed with region of interest (ROI) only. The experimental results show that the ROI display enhances the viewers' satisfaction when the image size becomes less than $320{\times}240$, and thus it is useful to provide the intelligent display, if necessary, which can extract and display ROI only.

Moderating Effect of Security Ability on the Relation between Privacy Concern and Internet Activities

  • Hong, Jae-Won
    • Journal of the Korea Society of Computer and Information
    • /
    • v.25 no.1
    • /
    • pp.151-157
    • /
    • 2020
  • This study explored the moderating effects of security ability on the influence of privacy concerns on internet activity using Korea media panel survey data. To this end, we applied between-subjects factorial design between 2 (privacy concern high / low) × 2 (security ability high / low) groups and compared five types of internet activity among four groups by variance analysis. As a result, privacy concerns have a main effect on internet activity, and security ability have a moderating role in this relationship. Despite the privacy concerns, people do their internet activities in order to enjoy the benefit from the internet. This study have academic implication in that it focus on the issue of privacy paradox in terms of the type of internet activity. In addition, practical implications are that, in order to activate online activities of individuals in an internet-connected society, efforts for enhancing their security abilities are necessary.

Effects of Online Engagement on Uses of Digital Paid Contents (온라인 관여가 디지털 유료 콘텐츠 이용에 미치는 영향)

  • Yang, JungAe;Song, Indeok
    • The Journal of the Korea Contents Association
    • /
    • v.18 no.9
    • /
    • pp.468-481
    • /
    • 2018
  • This study aims to empirically investigate how users' online engagement behaviors predict their uses of paid contents. To this end, the data from the 2016 Korean Media Panel Survey, which has been conducted annually by the Korea Information Society Development Institute(KISDI), were analyzed. Major findings(N=8.313) were as follows. First, the active type of online engagement(e.g., posting, commenting), which contributes to direct creation of online contents, was the most powerful predictor to explain the DV. On the other hand, relatively passive actions of user engagement(e.g., sharing, endorsing, voting) turned out to have no significant effects on the uses of paid contents, just as personality traits and online privacy concerns did. Based on these results, it is recommended that online contents or platform service providers should try to establish clearly-targeted marketing strategies, after thoroughly collecting and analyzing the data of users' various online behaviors.

Moderating Effect of Internet Activity on Privacy Attitude and Expectations of the fourth Industrial Revolution

  • Park, Seungbae;Hong, Jaewon
    • Journal of the Korea Society of Computer and Information
    • /
    • v.26 no.1
    • /
    • pp.253-258
    • /
    • 2021
  • In this study, we explored consumers' the privacy attitudes and Internet activities on the expectations of the fourth industrial revolution. Furthermore, we examined the moderating effect of Internet activities between the privacy attitudes and the expectations of the fourth industrial revolution. Research data are 2018 Korea media panel survey provided by Korea Information Society Development Institute. As a result, concerns about privacy were negative on the expectations of the fourth industrial revolution. Consumer's internet activities had a positive effect on the expectations of the fourth industrial revolution. Concerns about privacy have a negative effect on the expectations of the fourth industrial revolution, but active internet activities have mitigated it or turned it into a positive. This study will contribute as basic data for more active responses in the economic structure facing the 4th industrial revolution.

The Effect of the Use of Smart Devices by the Elderly on Life Satisfaction : Focusing on the Mediating Effects of Self-esteem (노인의 스마트기기 활용이 삶의 만족도에 미치는 영향 : 자아존중감의 매개효과를 중심으로)

  • Kim, Ja-Young
    • The Journal of the Korea Contents Association
    • /
    • v.22 no.5
    • /
    • pp.424-434
    • /
    • 2022
  • This study is to verify the mediating effect of self-esteem on the effect of the elderly's smart device use on life satisfaction. To this end, secondary data analysis was conducted using the Korea Media Panel Survey conducted by the Information and Communication Policy Institute in 2021. The responses of 3,211 people in their 60s or older who are the subjects of this study were utilized. For analysis, descriptive statistics, correlation, and multiple regression analysis were performed using SPSS, and the Sobel test was conducted to verify mediating effects. As a result, smart device utilization averaged 2.13 points out of 5, indicating that the actual utilization level was less than half. The use of smart devices, an independent variable, had a positive effect on the dependent variable, life satisfaction. Self-esteem, which is a parameter, has been verified as a partial mediating effect in that smart device use affects life satisfaction. Based on the results of this study, various policy and practical measures were proposed to increase the smart device utilization rate of the elderly in Korea, improve self-esteem and life satisfaction, so that they can spend a happy old age.

How Does Smart-device Literacy Shape Privacy Concerns: The Moderation of Privacy and the Mediation of Online Social Participation and Information Veracity (스마트기기 활용역량과 프라이버시 우려: 온라인 사회참여 활동과 정보 사실성 판단 능력의 매개효과 및 프라이버시의 조절효과)

  • Hyeon-jeong Kim;Beomsoo Kim
    • Knowledge Management Research
    • /
    • v.24 no.1
    • /
    • pp.51-72
    • /
    • 2023
  • Digital literacy is vital knowledge and ability of an individual in the information society. As the level of digital literacy increases, the interest in privacy protection increases. This change may hinder the use of digital technologies and services. This research examines (1) the mediating effect of online social participation and information veracity on smart device literacy and privacy concerns, and (2) the moderating effect of privacy literacy. Using Korean media panel survey data reported in 2020 and in 2021, this study analyzes the responses of 7,737 people who use smart devices and participate in online activities. SPSS and PROCESS Macro are used to test the research model and hypotheses. In the analysis of 2020 and 2021 survey, this research shows that smart device literacy has major effects on privacy concerns; confirms that the mediating effect of online social participation; moderated meditating effect of privacy literacy. Although information veracity is not significant in 2020, mediating and moderated mediating effects are found in 2021.

An Analysis of the Impact of Digital Content Usage on Smart TV Usage (디지털 콘텐츠 이용이 스마트TV 이용에 미치는 영향 연구)

  • Lee, Seonmi
    • The Journal of the Korea Contents Association
    • /
    • v.22 no.5
    • /
    • pp.319-326
    • /
    • 2022
  • As digital content services, especially OTT(over-the-top) video services, diffuse rapidly, so do smartTVs. Based on the indirect network effect theory and the complementarity theory, this study explores the relationship between digital content services and smartTV. Using the Media panel dataset, this study analyzes how the usage of digital content service (OTT usage, OTT usage volume, the usage of various OTT service types, and online game/music/education/news service) affects smartTV usage. This study shows that OTT usage and its usage volume is positively associated with smartTV usage, and that the usage of various OTT service types is positively associated with smartTV usage compared with non-OTT users. As for online content services, the usage of online education service is positively associated with smartTV usage while the usage of online news service is associated negatively. These results support the indirect network effect theory and the complementarity theory.

Effects of Smartphone Addiction on Quality of Peer Relationships among Adolescents : The Mediating Role of Depression (청소년의 스마트폰 중독이 또래 관계의 질에 미치는 영향 : 우울의 매개 역할)

  • Yesolran Kim
    • The Journal of the Institute of Internet, Broadcasting and Communication
    • /
    • v.24 no.2
    • /
    • pp.161-166
    • /
    • 2024
  • The current generation of adolescents stands out as the most digitally interconnected in the annals of history, navigating an era characterized by unprecedented levels of technological connectivity. This study explored the impact of smartphone addiction on the quality of peer relationships among adolescents, with a focus on the mediating role of depression. Analyzing data from 2,288 responses of 14-year-old adolescents extracted from the 2022 cross-sectional data of the Korean Children and Youth Panel Survey 2018, research questions were tested. The findings showed that smartphone addiction among adolescents exacerbates depression, consequently leading to a deterioration in the quality of peer relationships. The results contribute to expanding scholarly understanding of the intersection between digital technology and the mental and social well-being of adolescents. Furthermore, there is a call to action for parents, teachers, counselors, policy maker, and practitioner in education institutions to establish programs that monitor and intervene in cases of excessive smartphone use among adolescents.

Analysis of the relationship between the frequency of use of OTT services and life satisfaction for workers in the MZ generation (MZ 세대 직장인을 대상으로 OTT 서비스의 사용빈도와 삶의 만족도 간의 관계 분석)

  • Yun-Jun Cho;Sang-Soo Lee;Sang-Yun Kim;Hyun-Ji Jo
    • Journal of Advanced Technology Convergence
    • /
    • v.2 no.1
    • /
    • pp.33-40
    • /
    • 2023
  • This research multilaterally analyzed the frequency of use of OTT service and its effect on life satisfaction for office workers of the MZ generation using the survey data of the Korean Media Panel. Recently, the OTT service market has grown rapidly, but there is a lack of research on what changes these changes have brought to the lives of the MZ generation. In this research, the frequency of OTT service use was investigated according to the characteristics of workers in the MZ generation, and a research model was set up to test whether the frequency of use affects life satisfaction. In fact, the frequency of use varied according to the gender and age group of the MZ generation, and it was found that the frequency of use also affected life satisfaction. It has an academic contribution in that it was the first to study the relationship between media content use patterns and life satisfaction. In the future, additional research is possible not only on the frequency of use, but also on the type of OTT content and the time of use of OTT service.

The effects of poverty on school maladjustment and academic achievement mediated by parental monitoring and types of internet use (빈곤은 인터넷 활용에도 영향을 미치는가?: 빈곤이 부모의 지도감독과 청소년의 인터넷 활용유형을 매개로 학교부적응과 학업성취에 미치는 영향)

  • Kim, Ji-Hae;Chung, Ick-Joong
    • Korean Journal of Social Welfare Studies
    • /
    • v.41 no.3
    • /
    • pp.29-56
    • /
    • 2010
  • One of the most popular keywords in 21th century is "Information Society". Information Society improves the overall quality of human life, but increases the negative aspects such as internet addiction and digital divide. The purpose of this study is to understand the vicious cycle between socio-economic disparities and digital divide. This study analyzed the effects of poverty on school maladjustment and academic achievement and mediation effects by using parental monitoring and internet use types as mediators. Data were obtained from the Korea Youth Panel Survey(KYPS). Structural equation modeling was employed for statistical analyses. The result showed that poverty reduced parental monitoring and information-oriented type of internet use. Youth who used less information-oriented type showed more school maladjustment and less academic achievement. However, the relationship between poverty and entertainment-oriented type was non-significant. Thus, parental monitoring and the internet use types were one of the main pathways which can affect school maladjustment and academic achievement among youth in poverty. There was the possible vicious cycle between poverty and digital divide. Based on this study, we strongly suggest improvement of the media competence to solve the problem of digital divide among youth in poverty.