Journal of Advanced Technology Convergence (미래기술융합논문지)

Korea Convergence Society (한국융합학회)
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Analysis of the relationship between the frequency of use of OTT services and life satisfaction for workers in the MZ generation

MZ 세대 직장인을 대상으로 OTT 서비스의 사용빈도와 삶의 만족도 간의 관계 분석

  • Yun-Jun Cho (Technology and Innovation Management, Ulsan National Institute of Science and Technology) ;
  • Sang-Soo Lee (Interdisciplinary Management, Ulsan National Institute of Science and Technology) ;
  • Sang-Yun Kim (Technology and Innovation Management, Ulsan National Institute of Science and Technology) ;
  • Hyun-Ji Jo (Interdisciplinary Management, Ulsan National Institute of Science and Technology)
  • 조윤준 (울산과학기술원 기술경영학부 ) ;
  • 이상수 (울산과학기술원 융합경영학부 ) ;
  • 김상윤 (울산과학기술원 기술경영학부) ;
  • 조현지 (울산과학기술원 융합경영학부 )
  • Received : 2022.11.29
  • Accepted : 2023.03.21
  • Published : 2023.03.30
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Abstract

This research multilaterally analyzed the frequency of use of OTT service and its effect on life satisfaction for office workers of the MZ generation using the survey data of the Korean Media Panel. Recently, the OTT service market has grown rapidly, but there is a lack of research on what changes these changes have brought to the lives of the MZ generation. In this research, the frequency of OTT service use was investigated according to the characteristics of workers in the MZ generation, and a research model was set up to test whether the frequency of use affects life satisfaction. In fact, the frequency of use varied according to the gender and age group of the MZ generation, and it was found that the frequency of use also affected life satisfaction. It has an academic contribution in that it was the first to study the relationship between media content use patterns and life satisfaction. In the future, additional research is possible not only on the frequency of use, but also on the type of OTT content and the time of use of OTT service.

본 연구는 MZ 세대 직장인을 대상으로 OTT 서비스의 사용빈도와 삶의 만족도에 미치는 영향을 한국미디어패널의 설문조사 데이터를 이용하여 다각적으로 분석하였다. 최근 OTT 서비스 시장이 급격하게 성장했지만 이러한 변화가 MZ 세대의 삶에 대한 어떠한 변화를 가져왔는지에 대한 연구는 부족했다. 본 연구에서는 MZ 세대 직장인의 특성에 따라 OTT 서비스의 사용빈도를 알아보고, 사용빈도가 삶의 만족도에 영향을 주는지 연구모형을 설정하여 검정하고자 하였다. 실제로 MZ 세대의 성별, 연령대에 따라 사용빈도가 달라졌고, 사용빈도도 삶의 만족도에 영향을 미치는 것으로 나타났다. 미디어 콘텐츠의 이용행태와 삶의 만족도의 관계를 처음으로 연구했다는 점에서 학문적인 기여를 가진다. 향후 사용빈도뿐만 아니라 OTT 콘텐츠의 종류, OTT 서비스의 사용 시간대 등으로 추가적인 연구가 가능하다.

Keywords

References

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