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http://dx.doi.org/10.9708/jksci.2020.25.01.151

Moderating Effect of Security Ability on the Relation between Privacy Concern and Internet Activities  

Hong, Jae-Won (Department of Global Trade, Gyeongnam National University of Science and Technology)
Publication Information
Journal of the Korea Society of Computer and Information / v.25, no.1, 2020 , pp. 151-157 More about this Journal
Abstract
This study explored the moderating effects of security ability on the influence of privacy concerns on internet activity using Korea media panel survey data. To this end, we applied between-subjects factorial design between 2 (privacy concern high / low) × 2 (security ability high / low) groups and compared five types of internet activity among four groups by variance analysis. As a result, privacy concerns have a main effect on internet activity, and security ability have a moderating role in this relationship. Despite the privacy concerns, people do their internet activities in order to enjoy the benefit from the internet. This study have academic implication in that it focus on the issue of privacy paradox in terms of the type of internet activity. In addition, practical implications are that, in order to activate online activities of individuals in an internet-connected society, efforts for enhancing their security abilities are necessary.
Keywords
Privacy concern; Internet activity; Security ability; SNS; Moderating effect;
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Times Cited By KSCI : 4  (Citation Analysis)
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