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http://dx.doi.org/10.9708/jksci.2021.26.01.253

Moderating Effect of Internet Activity on Privacy Attitude and Expectations of the fourth Industrial Revolution  

Park, Seungbae (Dept. of Industrial Management, Seoil University)
Hong, Jaewon (Dept. of Global Trade, Gyeongnam National University of Science and Technology)
Publication Information
Journal of the Korea Society of Computer and Information / v.26, no.1, 2021 , pp. 253-258 More about this Journal
Abstract
In this study, we explored consumers' the privacy attitudes and Internet activities on the expectations of the fourth industrial revolution. Furthermore, we examined the moderating effect of Internet activities between the privacy attitudes and the expectations of the fourth industrial revolution. Research data are 2018 Korea media panel survey provided by Korea Information Society Development Institute. As a result, concerns about privacy were negative on the expectations of the fourth industrial revolution. Consumer's internet activities had a positive effect on the expectations of the fourth industrial revolution. Concerns about privacy have a negative effect on the expectations of the fourth industrial revolution, but active internet activities have mitigated it or turned it into a positive. This study will contribute as basic data for more active responses in the economic structure facing the 4th industrial revolution.
Keywords
4th industrial revolution; privacy attitude; Community activity; SNS activity; social network service;
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