Journal of the Korea Society of Computer and Information (한국컴퓨터정보학회논문지)

Korean Society of Computer Information (한국컴퓨터정보학회)
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Moderating Effect of Security Ability on the Relation between Privacy Concern and Internet Activities

  • Hong, Jae-Won (Department of Global Trade, Gyeongnam National University of Science and Technology)
  • Received : 2020.01.03
  • Accepted : 2020.01.14
  • Published : 2020.01.31
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Abstract

This study explored the moderating effects of security ability on the influence of privacy concerns on internet activity using Korea media panel survey data. To this end, we applied between-subjects factorial design between 2 (privacy concern high / low) × 2 (security ability high / low) groups and compared five types of internet activity among four groups by variance analysis. As a result, privacy concerns have a main effect on internet activity, and security ability have a moderating role in this relationship. Despite the privacy concerns, people do their internet activities in order to enjoy the benefit from the internet. This study have academic implication in that it focus on the issue of privacy paradox in terms of the type of internet activity. In addition, practical implications are that, in order to activate online activities of individuals in an internet-connected society, efforts for enhancing their security abilities are necessary.

본 연구에서는 한국미디어패널조사 데이터를 이용하여 프라이버시 염려가 인터넷 활동성에 미치는 영향에 있어 보안역량의 조절효과를 탐색하였다. 이를 위해 2(프라이버시 염려 고/저) × 2(보안역량 고/저) 집단 간 실험설계를 적용하여 총 4개의 집단을 대상으로 5가지 유형의 인터넷 활동성에 대한 분산분석을 실시하였다. 그 결과, 프라이버시 염려는 인터넷 활동성에 주 효과로 작용하는 것으로 나타났으며, 보안역량은 이 관계에서 조절적 역할을 하는 것으로 나타났다. 이는 프라이버시 염려가 있음에도 불구하고 인터넷을 통한 편익을 누리기 위해 개인정보 침해를 무릅쓰고 혹은 방어하며 인터넷 활동을 하기 때문인 것으로 판단된다. 본 연구는 최근 이슈가 되고 있는 프라이버시 역설에 대한 쟁점을 인터넷 활동의 유형 측면에서 조명하고 있다는데 학문적 의의가 있다. 또한 인터넷으로 연결된 사회 속에서 표현의 자유를 추구하는 개인들의 온라인 활동을 담보하기 위해서는 무엇보다 보안역량 제고를 위한 실무적 노력이 필요함을 시사한다.

Keywords

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