• Culinary science and hospitality research
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• v.16 no.3
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• pp.14-31
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• 2010

Lifestyle has the largest influence on purchasing intention. Currently, consumers have to be adjusted to dynamic environmental change, therefore they are demanding more and more on bakery items and functional food products. It is important to understand the trend of customers' eating habits and the effect of this trend on purchasing intention as well as the development of special characteristics in purchase, viewpoints, and behaviors. Based on this fact, this study was conducted to classify the types of lifestyle according to the consumer's behavior and to examine how the variety and quality of bakery products affect consumer's purchasing pattern. The subjects of this survey were housewives in thirties and forties at the national capital region. AIO(activities, interests, opinions) analysis was used to classify lifestyle and to investigate the effect or relationship between lifestyle, variety and quality of bakery products. Lifestyle was classified into the pursuit of rationality, the pursuit of utility and the pursuit of convenience. The information was the most concerning area in the pursuit of rationality, the taste in the pursuit of utility, and convenience in the pursuit of convenience. The purchasing intention was not affected by the quality of the bakery product itself but by the satisfaction with the service of the bakery.

• The Journal of the Korea institute of electronic communication sciences
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• v.8 no.5
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• pp.713-724
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• 2013

The purpose of this study was to explore and classify the types of portal sites' preferences among korean elderly in Korea by using the Q-methodology. 35 q-samples were adopted based on literature reviews and interviews with elderly and staff in charge of information education for the elderly. As results, types of portal sites' preferences among Korean elderly were categorized into four: 1) universality and popularity, 2) personal interests, 3) social relationship, and 4) convenience. This study also explored attributes of each type of perception and delivered implication to prepare and improve better portal sites for the elderly and finally help them use portal site more effectively and enhance their quality of life.

• Journal of the Korea Convergence Society
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• v.11 no.6
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• pp.105-117
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• 2020

This study is a convergence study designed to suggest healthy eating out choices by grasping the relationship between determinants of delivery food and eating habits. The subjects of this study were 505 adults in their 20s and 30s who had an experience in delivery food. The data were analyzed by factor analysis, cluster analysis, χ² analysis, ANOVA analysis and Duncan's post analysis using the SPSS 25.0 program, and the research results are as follows. The convenience-seeking type had a high rate of late night eating, drinking, and breakfast skipping, while the saving-seeking type had a high score of food practice score. The utility-seeking type had a significantly lower quality of life (WHOQOL-BREF) score. Therefore, the educational direction suggested according to the tendency identified in the determinants of delivery food can be used as basic data for the selection of healthy delivery food. In the future, research and nutrition education through grasping the route of determinants of delivery food are also expected to be necessary.

• Journal of Internet Computing and Services
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• v.15 no.1
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• pp.113-123
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• 2014

Many people expect remarkable growth in Cloud Computing industry because of it's effectiveness. But Cloud Computing industry is still at an early stage. Especially, people who in the public sector hesitate to adopt Cloud Computing Services due to security issues and their conservative views. Also, they just have limited understanding, so we need to investigate what they really know and understand. The purpose of this study is to propose Improvement plans on cloud-based smart work service of a quasi-governmental agency based on the view point of preference and tendency. To discover three types of cloud-based smart work issues and interpret theoretical definitions of those, we conducted a subjectivity analysis through qualitative methodology. At the result, the study draws three elements of typology: convenience type, concentration type, and collaboration type, and provides directions to strategic-policy studies for future cloud-based smart work services of quasi-governmental agency.

• The Journal of the Korea Contents Association
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• v.19 no.11
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• pp.92-101
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• 2019

This study used the Q-method to derive the structure of subjective opinions and perceptions of university students about the behavior of food delivery agency service provided by staff not directly employed in restaurants. For this purpose, the Q factor analysis was performed using the PC QUANL program for the Q-sort, which consists of a statement card, a P-sample, and a classification process. The results were classified into three types. The factor names were set as the first type (N = 7): efficiency seeking type, the second type (N = 19): benefit seeking type, and the third type [(N = 6): cost-effectiveness seeking type. The characteristics of each type are Type 1:Types that recognize aspects that are efficient for both consumers and restaurants, Type 2: Types of recognizing aspects of being benefited from speed, convenience and benefit, Type 3: Although it contributes to labor cost savings, it appears to recognize price and quality aspects in the initial market, which is burdened by consumers. The purpose of this study is to derive the problems of food delivery agency service business according to the three types and to provide strategic implications for the development direction and improvement plan.

• Proceedings of the KIPE Conference
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• 2008.06a
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• pp.577-579
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• 2008

현재 우리사회는 친환경을 요구하는 시대로 접어들었다 세계적인 추세도 같은 방향으로 흐르고 있으며, 이미 미국, 영국, 프랑스, 이태리, 일본 등의 선진국에서는 자연 친화적, 경제적 실리 추구 및 편리성을 추구하면서 청정 에너지를 사용하는 "미래형 이동수단"에 큰 관심을 갖고 우리보다 한발 앞서 나가고 있다. 이중 전기자전거는 배터리를 통해 무공해, 무소음이라는 장점을 가지고 있으며, 유지관리비가 거의 들지 않고 교통체증을 완화시켜주며, 주차에 신경쓰지 않아도 되어 교통수단에 혁신을 가져다 줄 것이라 생각된다. 본 논문에서는 소형이동 수단인 전기자전거에 채용되는 고출력 리튬이온 배터리팩의 관리시스템을 개발하였으며, 기존의 MCU를 채용하는 제품에서의 문제점이었던 소비전류는 크게 저감하고 셀 밸런싱(Cell Balancing), 온도보호(OTP, Over Temperature Protection) 등의 추가기능은 충실히 수행할 수 있으면서도 저가의 전기자전거용 배터리관리시스템(BMS, Battery Management System)을 개발하였다.

• Journal of Digital Convergence
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• v.10 no.5
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• pp.67-78
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• 2012

Recently, the interesting of customers in online auto insurance is rapidly increasing. The one of major reasons is economical benefit. offline auto insurance products as a service formed high price. However, online auto insurance relatively formed low price. Thanks to these characteristics of online auto insurance has gained great popularity. Therefore, in purchasing online auto insurance, consumers carefully buy products of auto insurance. In this study, we classified the $2{\times}2$ matrix (online preference group, economic pursuit group, convenience oriented group, and carefulness approach group) in online auto insurance consumers focusing on the perceived benefits and price acceptance. From an economic point of view of consumers around the perceived benefits and price acceptance, we analyzed the relationships among easy of use, usefulness, attitude, and purchase intention in automobile e-shopping mall. The results of this study will provide the useful implications for the planing CRM(customer relationship management) strategy for improving purchase intention of customers to online insurance companies.

• The Journal of the Korea Contents Association
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• v.19 no.6
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• pp.441-449
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• 2019

The purpose of this study was to find out the general type of consumer perception by defining and structuring consumers' self - awareness through the Q methodological approach to the types of youth perceived by HMR. This study focuses on the recognition of HMR as a major customer of HMR, and aims to provide information that can be considered in the HMR market by identifying consumption characteristics of youth consumers in the HMR market. To do this, the respondent classifies the statement card and analyzes the Q-sort. Q-sort, which is obtained by selecting and constructing the Q-population, Q factor analysis. (N = 10): price seeking type], the second type is [(N = 10)] which pursues the purchase by trust, (N = 2): seeking convenience], and the fourth type [(N = 3): seeking the appearance of the packaging)] Each type has its own characteristics. Each subjective opinion detected through this analysis is utilized as a basis for the follow-up study of HMR and will be provided as a marketing data of the HMR market in a future research direction.

• Journal of Korean Home Economics Education Association
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• v.21 no.3
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• pp.65-81
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• 2009

The purpose of this thesis was to analyze shopping orientations of adolescence and to understand the reasons of their dissatisfactions in purchasing garments at so-called internet malls. This study was to provide basic information helpful in clothing study by finding out dissatisfactory factors of adolescence purchasing clothes through internet malls. This survey was done among 273 students of 3 junior-high schools and 3 high schools within the boundary of Seoul and its suburb area, among which 265 of them were qualified as legitimate survey. The results were as follows. First, the youth shopping trends were divided into the 5 categories according to the basic trends. And the 5 categories were 'Convenience seeking', 'Peer-assimilating', 'Personality/trend worshipping', 'Passive and inactive', and 'Thrifty' The survey represented that girls showed higher garment assimilating rate and made better economic choices than boys did. The survey also showed that the highschool students used internet shopping mall in order to seek better prices. furthermore, the primary targets of the juvenile internet shopping were shoes and garments, which includes both upper and lower clothing. Second, The dissatisfaction factors of internet shopping were the 'Mismatch of the goods in the screen and those of the real life', 'Exchange/Refund', 'Qualify', 'Desigin and color', 'Shipping', and 'Size' in order of biggest to the smallest. The dissatisfaction rate was higher among the groups of 'Thrifty', 'Personality/Trend worshipping', 'Convenience seeking', girls and highschool goers.

• Proceedings of the Korea Information Processing Society Conference
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• 2004.11a
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• pp.769-772
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• 2004

인간은 원시시대부터 집을 짓고 생활하였으며 인류의 발전과 더불어 건축도 발전하였다. 초기의 주택이 추위나 외부의 적으로부터 인간을 보호하는 것이 목적이라면, 근대의 주택은 여기에 권위와 아름다움을 더하였다. 현대에 이르러 주택은 권위를 없애는 대신 쾌적성과 편리성을 추구하면서 사용자에게 다양한 기능을 제공하는 것이 중요시 되고 있다. 이처럼 사용자의 편의를 위한 다양한 첨단 기능이 추가된 건물을 지능형 건물이라 하며, 이를 구현하기 위하여 다양한 첨단 정보통신 기술이 사용된다. 본 논문은 최근 빠른 속도로 확산되는 지능형 빌딩과 이를 구현하기 위한 다양한 정보통신[IT] 기술들에 대하여 살펴보았다. 또한 비교적 최근 건축된 대표적인 지능형 건물에 대하여 살펴보고 향후 지능형 건물에 적용될 정보통신 관련 기술에 대하여 예측하였다.