• Title/Summary/Keyword: 테마성

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Do Users Always Trust More when Blog Posts are Related to the Blog's Theme?: The Degree of Relevance and Its Effect on Message Credibility (블로그의 포스트가 블로그의 테마와 관련이 있을 때 항상 더 사용자의 신뢰를 받는가?: 관련성의 정도가 메시지 신뢰성에 미치는 영향)

  • Jiyeol Kim;Cheul Rhee
    • Information Systems Review
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    • v.20 no.2
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    • pp.163-188
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    • 2018
  • When people try to find restaurant information via search engine results, they look at posts not only from sites with solely restaurant reviews but also from sites with restaurant unrelated contents. This study aims to investigate whether relevance between post and blog type affects users' trust toward a review. This study also attempts to check if the above effects interact with age. We designed a restaurant review post for two different blogs: one featuring restaurant review and another that does not feature restaurant reviews. After our participants visited one restaurant review post, they answered our questionnaire. We conducted an online survey on 206 participants to test our research model. Results show that 1) the effect of relevance between post and blog type on message credibility, which is users' trust toward restaurant reviews, is not greater when posts are consistent with the theme of a blog. 2) Among users who are over 30 years old, relevance between post and blog type moderates the relationship between media skepticism, which is users' feeling of mistrust toward blog, and belief in expertise, that is, users' belief that the review post provides sufficient restaurant information. 3) Users' perceived value of the restaurant review post mediates the relationship between users' belief in the expertise in a post and users' intention to seek additional information.

A Study on the Zhaungam Tourism Storytelling Method for Enhance the Placeness (장소성 강화를 위한 자웅암 관광스토리텔링 방안 연구)

  • Lee, Kyungsuk;Kwon, Gichang
    • 지역과문화
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    • v.6 no.3
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    • pp.1-28
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    • 2019
  • These days sex has become a tool of interest, a constant stream of sex crimes occurs and it brings the age of population cliffs to an age of low birth rates. As an alternative to overcome these problems, we should establish the praying for a child, which has been our ancestors' way of life, as a sacred culture that holds the mystery of life-birth with a new awareness. Therefore, the purpose of this study is not to re-enact the Zhaungam area as a fun and interesting place, but as a sacred place to pray for the nobility, longevity and wealth of life. Based on the spirit of natural love, meeting, healing, and love based on the spirit of traditional culture, Doridori was chosen as the main theme of the project based on the spirit of natural love and life-respect, and the name "Doridori Secret Garden" was given out of 10 medals in Dandong for tourism storytelling. Cultural content becomes a marketing tool for the region and acts as a force for tourists to visit the area. In this context, it was confirmed that the creation of "Doridori Secret Garden" could lead to a high value-added industry that attracts tourists by enhancing the brand value of Andong and showing sufficient significance to become a new attraction. This study is intended to re-create the Zhaungam area as a sacred place to pray for the nobility of life and longevity and wealth of life, noting that people still pray for the birth of their children in Zhaungam and Zhagungam.

Identifying the Causal Relationships of Appearance Management through an Analysis of One's Own Clothing and Wearing Experiences over a 10-day Period (10일 동안 선택한 자신의 의복 및 착용 경험의 분석을 통한 외모관리에 대한 관련성 연구)

  • Moody, Wendy;Kinderman, Peter;Sinha, Pammi;You, Kyung-Sook
    • Journal of the Korean Society of Clothing and Textiles
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    • v.33 no.6
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    • pp.841-852
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    • 2009
  • The aim of the study was to quantify and explore the causal relationships of appearance management through an analysis of one's own clothing and wearing experience, namely clothing preference, personality factors, emotion and mood, newness, familiarity of one's own clothing, and social interaction. Explorative quantitative and qualitative research was carried out using a uniformly composed sample of 10 size 12 females. A personality questionnaire was completed a short while prior to the study. A 10 day ‘wearing diary’ was administered to record where and when outfits were worn. Two questionnaires were completed measure emotion and mood, prior to changing into clothing (a daily baseline), and when they were wearing or changed clothing (dynamic mood). Qualitative information was recorded and included their thoughts and feelings other than the questionnaires, along with photographs that were taken by participants. Preference, social and newness ratings for each outfit worn were recorded after the 10 day period. SPSS analysis identified relationships and linear regression analysis identified preference indicators. Thematic analysis identified 9 themes regarding the management of mood, personality and social factors when wearing one's own clothing. The results indicated strong relationships between emotion, mood, personality and preference and how much newness and different levels of social interaction influence these factors. Participants tended to match their mood and personality with their clothing choices but in some cases also compensated. This research recognises the value of consumer psychological processes involved in appearance management, and has implications for further research into product involvement, post-purchase behaviour and retail strategies for personal shoppers.

A Study on Satisfaction on Use of VR Tourism Program (VR관광콘텐츠의 이용만족에 대한 연구)

  • Yang, Sung-Soo
    • The Journal of the Korea Contents Association
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    • v.19 no.8
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    • pp.184-193
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    • 2019
  • With the development of the information and communication technology, tourism items or products based on new technology is created or developed for tourists. This study examines tourist's satisfaction about VR program, "Secret Wind Forest", which is the story of Gotjawal, one of famous Jeju eco-tourism attraction. In order to achieve the study goal, it identified a study model from the previous studies. It collected data using survey from visitors who used VR program. The total of 227 questionnaires was utilized for data analysis. Based on the study model, it accepted five hypotheses (H1~H5), which are as follows. Firstly, individual innovativeness has a significant effect on perceived usefulness. Secondly, individual innovativeness influenced perceived usefulness, and perceived usefulness and ease influenced usage satisfaction. These results have both theoretical and practical contribution in terms of the development to tourist products using VR program. Academics can provide basic theories such as tourism activities, behaviors, and attitudes to tourism consumer-related studies on VR tourism program in terms of content application. Practically, it can help tourist marketers who want to use VR tourism program and content developers who use VR devices to construct VR program stories using tourism resources and to plan and execute contents considering the target market.

Analysis on Connecting User Experience of Metaverse Related with Landscape Architecture - Focused on Meta-Everland - (메타버스 조경 공간의 이용자 경험 분석 - 메타 에버랜드를 중심으로 -)

  • Yoon, Heejin;Kim, Youngmin
    • Journal of the Korean Institute of Landscape Architecture
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    • v.51 no.4
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    • pp.16-30
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    • 2023
  • As the concept of metaverse has received great attention, interest in metaverse related to landscape architecture is also increasing. The aim of this research is to understand the potential and tasks of applying metaverse in the field of landscape architecture by analyzing the user experience of a metaverse platform. The object of the research is Meta-Everland built in the Roblox platform, which has the most users among landscape architectural metaverses in Korea. NPS of 30 users who have been to Everalnd was investigated after using Meta-Everland with interviews. NPS before the metaverse experience was -16 and NPS after the experience was -24. This result means that the promotion level was lowered after the experience of the metaverse. There were three causes of lowered NPS: lack of users, low-quality graphics and interface, and lack of content. The factor of lack of users was the result of the other two problems. The factor of low technical quality is hard to be improved in a short period of time. Therefore, the main task to improve the metaverse is developing better metaverse content related to landscape architecture. It is more appropriate to develop metaverse-specific content rather than improve reality issues. Applying AR and VR devices, enhancing communication function, and developing potential as a simulation device are needed to be considered.

A Research on Planning of Promising Technologies in Mechanical Engineering: Case of the Korea Institute of Machinery and Materials (기계분야 유망기술 기획에 관한 연구: 한국기계연구원의 사례를 중심으로)

  • Lee, Oonkyu;Kwak, Kiho;Lee, Sang Min;Lee, Jungho;Park, Sang-Jin
    • Transactions of the KSME C: Technology and Education
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    • v.3 no.4
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    • pp.273-283
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    • 2015
  • In this study, we suggested the methodology and the results of planning of promising technologies in mechanical engineering by focusing on the case of the Korea Institute of Machinery and Materials (KIMM). For dedicated commitment to planning of promising technologies, KIMM newly introduced task-force called as 'specialist unit'. In addition, KIMM combined the investigation of external environments with the analysis of internal capabilities of KIMM and utilized the bibliographic coupling analysis in the process of the exploring sub themes. Finally, we provided 8 promising fields and their sub themes in the mechanical engineering. Our study contributed to the strategic development of the main research programs of KIMM. Our findings can be also utilized as the best practice of planning of promising technologies in the field of mechanical engineering.

Analysis of Staff and User's Perception of the Separate Reading Room of Public Libraries - Focused on the Gyeongsangbuk-do Office of Education - (도서관 직원 및 이용자의 일반열람실 인식도 분석 - 경북교육청 소속 공공도서관을 중심으로 -)

  • Yoon, Hee-Yoon;Kim, Il-Young
    • Journal of Korean Library and Information Science Society
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    • v.49 no.1
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    • pp.1-22
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    • 2018
  • The general or separate reading room in domestic public libraries is a space that represents Korea's unique characteristics that are rarely found in advanced cultural countries. If it is an indispensable space for residents of the community, all public libraries should install and operate it. Otherwise, the general reading room of existing public libraries should be reduced or improved and the new library needs strategic thinking about its installation. Therefore, this study analysed the operation status and major issues of the general reading room, and then suggested the direction based on the survey and comparison of the recognition of the general reading room for the staff (librarian) and the users. The results can contribute not only to the ongoing debate on the general reading room, which is the central theme of discussion of local public goods, but also to find desirable alternatives.

Landscape Design of Gyeong-In Ara Waterway (경인 아라뱃길 친수경관 기본설계)

  • An, Byung-Chul;Shin, Hyun-Don
    • Journal of the Korean Institute of Landscape Architecture
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    • v.38 no.2
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    • pp.119-129
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    • 2010
  • This study concerns the design strategy for the waterside of Gyeong-In Ara Waterway, Korea’s first constructed canal. This design focused on the creation of a new paradigm for waterway landscapes the major factors of which were geographical advantage, value of landscape and efficient approach. As the major space plan for the waterfront formed through the Gyeong-In Ara waterway from the Yellow Sea to the Han River, eight good views of the waterfront zone were designed by utilizing the waterway as a scenery viewpoint and, by constructing two traffic lanes for the scenic parkway connecting Incheon and the Gimpo terminal, both a linear greenway as well as various waterfront facilities were also designed. A boardwalk and bike path connecting the major theme parks were planned, and a waterfront pocket park was then organized based on the bike path. In this study, the result of the new waterfront result from the Gyeong-In Ara waterway was planned to have an identity as a new waterside culture space in order to achieve multiple functions including environmental, cultural, leisure, and tourism as well as management programs based on a variety of applied culture content and story-telling.

Semiotic approach to Resort's Organizational Culture : Applying Greimas Actant Model (리조트 기업의 조직문화에 대한 기호학적 분석 : 그레마스 행위소 모형 적용)

  • Yang, Soung-Hoon;Moon, Bo-Young
    • The Journal of the Korea Contents Association
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    • v.20 no.5
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    • pp.500-512
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    • 2020
  • This research aimed to verify organizational culture of resort underlying bottom of organization and shared by employees. Healing-seeking and life style oriented experiences are in prevailing recently, which resort industry insomuch as presumably held from its origin. Unfortunately, it is also widely recognized that resort lost its entity, blurring business domains with hotel industry or yielding integrated resort by imitating theme park. In order to probe organizational culture, in-depth interview with 16 resort experts conducted in resort setting, prepared by Gremeis actant model which is effective in finding myth(story) structure of interviewees. Firstly, interviewer matched six actants with resort business involving-group and asked interviewee to metaphor freely based on 3 night resort experiences. Results showed that sender, receiver, subject, object, helper and opponent were matched with resort, visitor, company, product & service, supporters, and opponent group in orderly manners and also interviewees made each actant into metaphor as healing, patient, medical doctor, medicine, helper and charlatan, respectively. Significance and limitation of research were included in the end of article.

A Study On Malicious Mail Training Model (악성메일 훈련 모델에 관한 연구)

  • Kang, Young-Mook;Lee, Sang-Jin
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.30 no.2
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    • pp.197-212
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    • 2020
  • With the advent of virtual currency and electronic wallets creating a way to make financial gains based on anonymity, malicious code dissemination using malicious mail has continued to increase. In order to minimize the damage, the human factors, security awareness and the ability to respond, which are technical factors, should be improved evenly, which can be improved through malicious mail training. This study presented a model considering the performance of malicious mail training, such as practice. It was classified as a training for enhancing awareness of security for employees and detection and response to improve their ability to respond to malicious mail. A training system suitable for the purpose, the core functions of malware training, implementation and camouflage skills, and bypass techniques were described. Based on the above model, the training data conducted over three years were collected and the effectiveness of the training was studied through analysis of the results according to the number of training sessions, training themes and camouflage techniques.