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http://dx.doi.org/10.5392/JKCA.2019.19.08.184

A Study on Satisfaction on Use of VR Tourism Program  

Yang, Sung-Soo (제주대학교 관광융복합학과)
Publication Information
The Journal of the Korea Contents Association / v.19, no.8, 2019 , pp. 184-193 More about this Journal
Abstract
With the development of the information and communication technology, tourism items or products based on new technology is created or developed for tourists. This study examines tourist's satisfaction about VR program, "Secret Wind Forest", which is the story of Gotjawal, one of famous Jeju eco-tourism attraction. In order to achieve the study goal, it identified a study model from the previous studies. It collected data using survey from visitors who used VR program. The total of 227 questionnaires was utilized for data analysis. Based on the study model, it accepted five hypotheses (H1~H5), which are as follows. Firstly, individual innovativeness has a significant effect on perceived usefulness. Secondly, individual innovativeness influenced perceived usefulness, and perceived usefulness and ease influenced usage satisfaction. These results have both theoretical and practical contribution in terms of the development to tourist products using VR program. Academics can provide basic theories such as tourism activities, behaviors, and attitudes to tourism consumer-related studies on VR tourism program in terms of content application. Practically, it can help tourist marketers who want to use VR tourism program and content developers who use VR devices to construct VR program stories using tourism resources and to plan and execute contents considering the target market.
Keywords
VR Program; Tourism Product; Individual Innovativeness; Perceived Usefulness; Perceived Usefulness; Usage Satisfaction;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
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