• Science of Emotion and Sensibility
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• v.13 no.4
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• pp.669-676
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• 2010

Regulatory fit occurs when the way people act accords with their goal orientation the activity. When there is regulatory fit, to pursue a goal feels light and also increases the value of what a person is doing-value from fit. Value from fit can be transferred to other value experiences such as monetary value. Present research proposes that regulatory fit occurs when the domain in which a decision or an evaluation is made sustains the decision maker's chronic goal orientation, and this regulatory fit affects the value that he or she assigns to the object. In Experiment 1, participants with chronic promotion or prevention focus evaluated their preference and purchase intention on 14 design products including positive and negative emotional valences. Results showed that evaluations on the product design (promotion domain) were more extreme under promotion than prevention, F(1, 95) 4.87, p < .05. In Experiment 2 with 16 moral scenarios including prescriptive and proscriptive morality, prevention-focus individuals evaluated immoral behaviors as more immoral than promotion-focus individuals only in the proscriptive scenarios (prevention domain), F(1, 139) = 4.14, p < .05. In prescriptive scenarios, regulatory fit effect was not found. Findings from both experiments suggest that regulatory fit occurs when the domain of an issue that people engage in sustains their goal orientation.

• Proceedings of the Korean Information Science Society Conference
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• 2003.10b
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• pp.514-516
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• 2003

고배율 렌즈를 장착한 3차원 비접촉 측정 장비에서 컴퓨터 비전을 이용한 정밀도 높은 형상의 측정을 위해서는 선명한 영상 획득을 위한 정확한 초점 위치 결정이 선행되어야 한다. 본 논문에서는 정초점 위치를 찾기 위하여 수동형 초점 조절 방법을 사용한다. 각각의 렌즈 위치에서의 입력 영상에 대해 초점 위치 추적의 척도가 되는 초점값을 변형된 LoG 방법을 이용하여 측정하고, 측정된 초점값들의 렌즈 위치에 따른 분포 곡선에 대한 가우시안 정합을 적용한 정초점 위치 검색을 통해 최적의 초점 위치를 결정하는 기법을 제안한다.

• Journal of Digital Convergence
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• v.11 no.2
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• pp.167-174
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• 2013

In this study, we intended to show the interaction effect between brand reputation and chronic regulatory focus, and intended to show mederatory effect as an interaction as well as the main effect of two variable. To this end, Pulmuone(a high level of brand reputation) and Green(a low level of brand reputation) as parent brand and cosmetics as extention product were selected. The results of the study are as follows: The first, on brand extension evaluation, a high level of brand reputation was more positive than a low level of brand reputation. The second, brand extension evaluation was mere positive in the promotion focus group than in the prevention focus group. The third, In case of high level of brand reputation, there was no significant differences between the prevention focus group and the promotion focus group in brand extension evaluation. On the other hand, low level of brand reputation, there was significant differences between two variables. Therefore, we found the interaction effect between promotion focus group and prevention focus group.

• Journal of the Korea society of information convergence
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• v.6 no.2
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• pp.51-55
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• 2013

The accomodation is made to see near objects. This accomodation have different characteristics from individual to individual. Difference also occurs accommodation of the theory and real. This is accomodative-lag. Depth of focus directly affects the accomodative-lag. Depth of focus is affected by the refractive power and the size of the pupil. Depth of focus becomes deeper as the size of the pupil is small, the refractive power is increased. The accomodative-lag occur more as depth of focus is deep. In this paper, a study was made of the relationship of the accomodative-lag and refractive power. A Monocular Estimation Method(MEM) use for measuring the accomodative-lag. Results were measured by MEM, it tended to increase the refractive power so as to increase the accodative-lag. The accomodative-lag amount was measured at 0.51D. Men were measured at 0.52D, women were measured at 0.49D. The accomodative-lag by gender tended also increases the amount of refractive power increases.

• Journal of Broadcast Engineering
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• v.11 no.4 s.33
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• pp.441-447
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• 2006

See-through HMD type 3D display can provide an advantage of us seeing virtual 3D data used stereoscopic display simultaneously with real object(MR-Mixed Reality). But, when user sees stereoscopic display for a long time, not only eye fatigue phenomenon happens but also de-focus phenomenon of data happens by fixed focal point of virtual data. Dissatisfaction of focus adjustment of eye can be considered as the important reason of this phenomenon. In this paper, We proposed an application of multi-focus in see-through HMD as a solution of this problem. As a result, we confirmed that the focus adjustment coincide between the object of real world and the virtual data by multi-focus in monocular condition.

• The Journal of the Korea Contents Association
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• v.17 no.4
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• pp.275-284
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• 2017

Modularity has merits in modifiability of product structure management and product arrangement. This feature helps consumer to expand the selection of products and to get customized products. Also consumers are drive satisfaction and reduce a post-purchase dissonance from role in a 'prosumer'. But expanding product's alternative would cause the overload confusion by rising complexity of information handling. Purpose of the study is to verify how interaction about option size and personal disposition are effected consumer's overload confusion. For this purpose we deducted 3 personal dispositions 'Regulatory focus', 'Product familiarity', 'Self-efficacy' that presented lead to potential effect of personal information handling by previous research. By statistical inquiry prevent focus group had perceived more overload confusion than promotion focus group in an expanding option size circumstances. And low Product familiarity and Self-efficacy group had perceived more overload confusion than high Product familiarity and Self-efficacy group in a expanding option size circumstances.

• The Journal of the Korea Contents Association
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• v.10 no.8
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• pp.177-185
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• 2010

The effects of message framing have been major research themes in marketing and advertising field and several studies on these effects have been conducted. The purpose of this study is to analyze the direct effects of message framing on the ad and brand attitude, and the moderating effects of regulatory focus and product type in these direct effects. Results from experiments indicate that message framing have significant effects on ad and brand attitude. And consumers' regulatory focus plays a moderating role between message framing and ad, brand attitude. We did not found the moderating effects of product type between message framing and ad, brand attitude. Finally, we summarized these results, discussed contributions and limitations of this study.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.11
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• pp.5455-5464
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• 2013

The purpose of the present study was to investigate the role of self-regulated learning and academic burnout on the relationship between regulatory focus and academic achievement. The participants of this study were 312 university students and analyses for this study was conducted by using PASW 18.0 and Amos 8.0. The major achievements were as follows; Self-regulated learning confirmed mediating variable between regulatory focus and academic burnout, and academic burnout confirmed mediating variable between self-regulated learning and academic achievement. That is, regulatory focus had some effect on academic achievement through academic burnout based on self-regulatory learning. Finally, the needs of development about the counseling and the education approaches as a special intervention was discussed, and that approaches were reflected self-regulated learning to be improved and academic burnout to be reduced. Also, limitations and implications of subsequent further study were suggested in this research.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.16 no.6
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• pp.119-130
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• 2021

This study is a study on the regulatory focus and entrepreneurship that affect entrepreneurial motivation under uncertainty. In the empirical analysis results between the prevention focus, risk taking, and economic entrepreneurial motive, which were not observed in previous studies in Korea, this study tried to supplementally verify the previous studies by focusing on the limitations of the sample suggested as limitations. In particular, under a special external environment where uncertainty is deepening due to COVID-19 and the economic situation is being severely hit, we regressively analyze regulatory focus and risk taking, which are innate personal characteristics that can affect entrepreneurial motives. The mediating effect of risk taking was demonstrated. As a result of the empirical results, it was found that the prevention focus, risk taking, and economic entrepreneurial motivation had a significant effect, and it was shown that risk taking had a mediating effect between the prevention focus and the economic entrepreneurial motivation. This result is meaningful as a result not observed in previous studies, and it is judged that the control focus, which is an individual characteristic with a large innate tendency, interacts with the risk taking of the acquired tendency to influence the motivation to start a business. The results of this study can be of practical help by understanding and concentrating on regulatory focus and risk taking when conducting entrepreneurship or entrepreneurship education programs to entrepreneurs who dream of or want to start a business amid the growing uncertainty of the external environment. On the other hand, it is necessary to confirm whether these results, which are different from previous studies, are the effect of sample diversity or the external environment such as Corona 19, and re-verification through additional research is needed in the future.

• 한국벤처창업학회:학술대회논문집
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• 2016.04a
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• pp.198-200
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• 2016

본 연구의 목적은 대학생들의 조절초점 성향과 사회적 가치가 창업동기, 창업의도, 선호 창업유형에 미치는 영향에 대해 실증분석을 하는데 있다. 조절초점 성향은 즐거움을 추구하는 촉진초점 성향과 고통을 회피하려는 방어초점 성향의 두 가지 성향으로 구분할 수 있다. 사회적 가치 성향은 개인지향, 경쟁지향, 사회지향의 세 가지 성향으로 구분할 수 있다. 실증분석 결과 촉진초점 성향의 학생들이 방어초점 성향의 학생들보다 경제적 및 비경제적 창업동기, 창업의도가 높은 수준을 보이는 것을 확인하였다. 또한 촉진초점 성향의 학생들은 독립형 창업과 사회적기업 창업에 대한 선호가 방어초점 성향의 학생들보다 높은 수준을 보이는 반면, 방어초점 성향의 학생들은 프랜차이즈형 창업에 대한 선호가 촉진초점성향의 학생들보다 높은 수준을 보이고 있음을 확인하였다. 그리고 사회적 가치가 개인지향의 학생이 사회지향인 학생들보다 독립형 창업의 선호가 높은 수준을 보이고 있음을 확인하였다.