1 |
MacDuffie, John Paul, Kannan Sethuraman, and Marshall L. Fisher, "Product variety and manufacturing performance," Management Science, Vol.42, No.3, pp.350-369, 1996.
DOI
|
2 |
K. Lancaster, "The economics of product variety: A survey," Marketing Science, Vol.9, No.3, pp.189-206, 1990.
DOI
|
3 |
J. Berger, M. Draganska, and I. Simonson, "The influence of product variety on brand perception and choice," Marketing Science, Vol.26, No.4, pp.460-472, 2007.
DOI
|
4 |
J. Baron and I. Ritov, "Reference points and omission bias," Organizational Behavior and Human Decision Processes, Vol.59, No.3, pp.475-498, 1994.
DOI
|
5 |
V. W. Mitchell and V. Papavassiliou, "Marketing causes and implications of consumer confusion," Journal of Product & Brand Management, Vol.8, No.4, pp.319-342, 1999.
DOI
|
6 |
M. S. Eastin and R. LaRose, "Internet self efficacy and the psychology of the digital divide," Journal of Computer Mediated Communication, Vol.6, No.1, 2000.
|
7 |
M. H. Hsu and C. M. Chiu, "Internet self-efficacy and electronic service acceptance," Decision support systems, Vol.38, No.3, pp.369-381, 2004.
DOI
|
8 |
Steven P. Brown, Shankar Ganesan, and Goutam Challagalla, "Self-efficacy as a moderator of information seeking effectiveness," Journal of Applied Psychology, Vol.86, No.5, p.1043, 2001.
DOI
|
9 |
G. Walsh, T. Hennig-Thurau, and V. W. Mitchell, "Consumer confusion proneness: scale development, validation, and application," Journal of Marketing Management, Vol.23, No.7-8, pp.697-721, 2007.
DOI
|
10 |
Walsh, Gianfranco, and Vincent-Wayne Mitchell, "The effect of consumer confusion proneness on word of mouth, trust, and customer satisfaction," European Journal of Marketing, Vol.44, No.6, pp.838-859, 2010.
DOI
|
11 |
V. W. Mitchell, G. Walsh, and M. Yamin, "Towards a conceptual model of consumer confusion," NA-Advances in Consumer Research, Vol.32, 2015.
|
12 |
E. T. Higgins, "Beyond pleasure and pain," American psychologist, Vol.52, No.12, p.1280, 1997.
DOI
|
13 |
E. Crowe and E. T. Higgins, "Regulatory focus and strategic inclinations: Promotion and prevention in decision-making," Organizational behavior and human decision processes, Vol.69, No.2, pp.117-132, 1997.
DOI
|
14 |
R. Zhou and M. T. Pham, "Promotion and Prevention across Mental Accounts: When Financial Products Dictate Consumers& Investment Goals," Journal of Consumer Research, Vol.31, No.1, pp.125-135, 2004.
DOI
|
15 |
유창조, 안광호, 박성휘, "온라인 구전정보가 소비자 구매의도에 미치는 영향에 대한 실증연구," Asia Marketing Journal, Vol.13, No.3, pp.209-231, 2011.
|
16 |
M. J. Tsai and C. C. Tsai, "Information searching strategies in web-based science learning: The role of Internet self-efficacy," Innovations in Education and Teaching International, Vol.40, No.1, pp.43-50, 2003.
DOI
|
17 |
GARCIA, Teresa; PINTRICH, Paul R. Student Motivation and Self-Regulated Learning: A LISREL Model, 1991.
|
18 |
문선정, 강보현, 이수형, "소비자 혼란이 분노를 통해 구전, 신뢰에 미치는 영향: 소비자의 부정적 감정 성향과 불확실성 인내력 부족의 조절역할을 중심으로," 한국마케팅저널, 제13권, 제1호, pp.113-141, 2011.
|
19 |
J. E. Russo and E. J. Johnson, "What do consumers know about familiar products?," NA-Advances in Consumer Research, Vol.07, 1980.
|
20 |
배재권, "소셜커머스 서비스의 재구매의도 영향 요인에 관한 연구," e-비즈니스연구, 제14권, 제2호, pp.199-224, 2013.
|
21 |
유재홍, 최새솔, 최문기, "IT융합제품 잠재구매자의 외부정보원천 활용에 대한 연구," 한국콘텐츠학회논문지, 제10권, 제11호, pp.217-233, 2011.
DOI
|
22 |
송경숙, "와인 선택속성이 만족도 및 재구매의도에 미치는 영향," 한국콘텐츠학회논문지, 제12권, 제5호, pp.431-446, 2012.
DOI
|
23 |
Q. Tu, M. A. Vonderembse, T. S. Ragu Nathan, and B. Ragu‐Nathan, "Measuring modularity based manufacturing practices and their impact on mass customization capability: a customer driven perspective," Decision Sciences, Vol.35, No.2, pp.147-168, 2004.
DOI
|
24 |
B. Joseph. Pine, Mass customization: the new frontier in business competition, Harvard Business Press, 1993.
|
25 |
J. Lampel and H. Mintzberg, "Customizing customization," MIT Sloan Management Review, Vol.38, No.1, p.21, 1996.
|
26 |
J. H. Gilmore and B. J. Pine, "The four faces of mass customization," Harvard business review, Vol.75, pp.91-101, 1997.
|
27 |
K. Ulrich, "The role of product architecture in the manufacturing firm," Research policy, Vol.24, No.3, pp.419-440, 1995.
DOI
|
28 |
이승규, 박태훈, 김경태, "제품 아키텍처의 진화와 경쟁전략," 한국경영과학회 2008년 추계학술대회 및 정기총회, pp.24-36, 2008.
|
29 |
박기경, 류강석, 박종원 "소비자의 조절초점, 상품구색의 크기, 그리고 선택모드가 금융상품 선택에 미치는 영향," 마케팅연구, 제30권, 제4호, pp.1-19, 2015.
|
30 |
R. S. Friedman and J. Forster, "The effects of promotion and prevention cues on creativity," Journal of personality and social psychology, Vol.81, No.6, pp.1001-1013, 2001.
DOI
|
31 |
C. Liu and S. Forsythe, "Sustaining online shopping: Moderating role of online shopping motives," Journal of Internet Commerce, Vol.9, No.2, pp.83-103, 2010.
DOI
|
32 |
C. W. Park and V. P. Lessig, "Familiarity and its impact on consumer decision biases and heuristics," Journal of consumer research, Vol.8, No.2, pp.223-230, 1981.
DOI
|
33 |
J. W. Alba and J. W. Hutchinson, "Dimensions of consumer expertise," Journal of consumer research, Vol.13, No.4, pp.411-454, 1987.
DOI
|
34 |
E. J. Johnson and J. E. Russo, "Product familiarity and learning new information," Journal of consumer research, Vol.11, No.1, pp.542-550, 1984.
DOI
|
35 |
Higgins, Edward Tory, "Knowledge activation: Accessibility, applicability, and salience," Social psychology: Handbook of basic principles, pp.133-168, 1996.
|
36 |
Richard L. Celsi and Jerry C. Olson "The role of involvement in attention and comprehension processes," Journal of consumer research, Vol.15, No.2, pp.210-224, 1988.
DOI
|
37 |
Ann E. Beattie, "Effects of Product Knowledge on Compaison, Memory, Evaluation, and Choice: a Model of Expertise in Consumer Decision-Making," NA-Advances in Consumer Research, Vol.09, 1982.
|
38 |
M. Brucks, "A typology of consumer knowledge content," NA-Advances in Consumer Research, Vol.13, 1986.
|
39 |
전성률, "옵션프레이밍 방식이 소비자의 제품옵션 선택결정에 미치는 영향에 관한 연구," 마케팅연구, 제14권, 제2호, pp.69-94, 1999.
|
40 |
Stephen J. Hoch, Eric T. Bradlow, and Brian Wansink, "The variety of an assortment," Marketing Science, Vol.18, No.4, pp.527-546, 1999.
DOI
|
41 |
A. Bandura, "Self-efficacy: toward a unifying theory of behavioral change," Psychological review, Vol.84, No.2, p.191, 1977.
DOI
|