• Title/Summary/Keyword: 체험 관광

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The Effect of Emotional Intelligence of Rural Experience (농촌체험의 정서지능향상 효과 구명)

  • Jo, Lock-Hwan;Cho, Young-Sook;Lim, Su-Jin
    • Proceedings of the Korean Society of Community Living Science Conference
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    • 2009.09a
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    • pp.101-101
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    • 2009
  • 어린이들이 자라나면서 인지지능발달도 중요하지만 현대를 살아가는 훌륭한 성인으로서 성장하여 사회나 조직 속에서 보다 성공적인 삶을 살아가려면 정서지능의 발달은 매우 중요하다. 어린이의 정서지능발달이 농촌체험을 통해서 이루어진다면 농촌측면에서 1석2조의 효과를 가져올 수 있는 것이다. 도시의 어린이들이 농촌체험을 하면서 정서지능을 키워갈 때, 우리 농촌에서는 농촌과 농업의 중요성을 알리고, 체험소득을 얻을 수 있기 때문이다. 따라서 본 연구의 목표는 농촌체험의 정서지능 향상 효과를 구명하는데 있다. 연구방법은 서울시 교육청에 지원학교 가운데 1개 학교를 선정하였으며, 대상학교의 5학년 2개 반 아동 중에 체험지원 아동 30명을 실험집단으로 선정하고, 같은 학교 같은 학년 1개 반 아동 30명을 비교집단으로 선정하였다. 조사도구는 청소년용 EQ검사 척도를 활용하였으며(문용린, 1999), 전혀 그렇지않다(0점)부터 매우 그렇다(4점)까지 총 40개 문항으로 구성되었다. 자료수집방법은 실험집단과 비실험집단 학생을 대상으로 사전 및 사후 질문지 120부가 활용되었다. 분석방법으로는 평균, 표준편차, 공분산분석, 독립표본t-검증, 대응표본t-검증이 활용되었다. 적용 체험프로그램은 초등학생을 대상으로 총 9회차로 포도이야기, 참새와 방앗간, 버섯따기 체험, 고구마 캐기, 허브도감만들기 등과 같은 농촌체험프로그램을 실시하였다. 연구결과 실험집단과 비실험집단에 대한 사전 정서지능 측정에서는 실험집단과 비교집단의 정서지능이 차이가 없는 것으로 나타났다. 농촌체험프로그램을 실시한 후 사후검사에서는 실험집단(99.76)이 비교집단(97.79)보다 정서지능이 높게 나타났다. 실험집단의 정서지능의 농촌체험프로그램 사전 및 사후 결과 정서지능이 총점이 평균 7.08 정도 향상된 것으로 나타났으며, 정서지능에 사전 및 사후 결과의 평균을 하위 영역별로 살펴보면 '정서인식'이 1.76, '사고촉진'이 3.32, '정서지식'이 2.40정도 향상되었다. 하지만 비교집단의 정서지능은 사전과 사후간의 유의한 차이가 없어서 정서지능의 변화가 없는 것으로 나타났다. 결론적으로 농촌체험프로그램을 지속적으로 9회 실시한 후 사전 및 사후 정서지능 검사에서 체험집단이 비체험집단보다 6점이나 더 높게 나타나 농촌체험을 통하여 정서지능 향상에 효과 있음이 구명되었다. 이 결과를 토대로 농촌체험은 정서 지능향상에 효과를 주고 있다고 할 수 있다. 앞으로 이러한 결과가 우리 농촌관광마을이나 체험농장에 홍보자료로 활용되었으면 한다.

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A Study on User Perception for the Efficient Utilization of Camp Page - Focus on Chuncheon Citizen and Tourist - (캠프페이지의 효율적인 활용을 위한 이용자인식 연구 - 춘천시민과 관광객을 중심으로 -)

  • Jun, Mi-Ri;Kang, Eun-Ji;Kim, Yong-Geun
    • Journal of the Korean Institute of Landscape Architecture
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    • v.45 no.3
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    • pp.9-20
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    • 2017
  • Camp Page, which has been located in front of Chuncheon Station for about 50 years since 1958, recently opened to the public. Chuncheon City is currently struggling to construct a park on this site due to an uncertainty of general plans and financial difficulties. Accordingly, this research conducted a cognitive survey about site usage with Camp Page users in order to clarify directions for efficient establishment of parks within the former military base. The course of research includes analytical methods such as a survey targeting Chuncheon citizens and tourists both in the field and online, a frequency analysis of 1,360 index samples, a cross analysis and t-test. As a result, firstly, Chuncheon citizens recognized the image of Chuncheon as a city with a fresh, clean lakeshore whereas tourists think of it as a city for sightseeing and leisure. Hence, it was justifiable to conclude that the city should organize various programs for people to enjoy leisure activities while at the same time protecting the environment. Second, the awareness of tourists about Camp Page was relatively low and both citizens and tourists recognize that it was not sufficient enough for enjoyment of free time. The majority answered "space for culture and art and for experiencing the natural environment" when asked about the direction of space creation at Camp Page, which indicates that the site will need to be available both for cultural art and nature experiences. Lastly, it was thought that the direction of developing leisure facilities in Chuncheon city should include the improvement of worn out installations and developing chain products among programs. This research will be able to use fundamental data for the efficient utilization of the returned U.S. military camps that are constantly merging.

The effect of emotional experience on customer response in the Metaverse: Focusing on medical tourism services (메타버스에서의 정서적 경험이 고객반응에 미치는 효과: 의료관광서비스를 중심으로)

  • Yoon Yong Hwang;Mi Ra Kim
    • Smart Media Journal
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    • v.13 no.2
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    • pp.156-164
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    • 2024
  • The Metaverse as a combination of physical and digital space, provides many consumers with a different process of search, evaluation, consumption, and disposal than before, based on hyper-connected and hyper-realistic services. Therefore, it is necessary to examine what kind of sensory experiences customers feel when performing various activities in the Metaverse and how these experiences affect customers' behavioral responses. This study measured the temporal and emotional experience of the Metaverse service environment felt during the Metaverse experience journey of customers experiencing medical tourism services. The results of the study showed that the emotional experience through Metaverse had a more positive impact on customer satisfaction and customer loyalty as the intensity of the Metaverse experience deepened. In particular, it was confirmed that the emotional experience at the end of the Metaverse service had a positive influence on repurchase behavior. These results show that, just as in the real world, customer experience in the Metaverse can provide important insight into understanding customers' post purchase behavior and how service providers can develop and implement effective customer experience strategies in the Metaverse environment.

Estimating the WTP of Smart Tourism Experience for Economic Persistence of Smart Tourism Using a Contingent Valuation Method (스마트관광의 경제적 지속성을 위한 스마트관광 체험의 지불가치 추정: CVM을 이용하여)

  • Chung, Hee Chung;Koo, Chulmo;Chung, Namho
    • Knowledge Management Research
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    • v.20 no.1
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    • pp.215-230
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    • 2019
  • Numerous city problems have arisen in some tourist cities as tourists enter the city beyond the limits of its capacity. As an alternative to this problem, the discussion of smart tourism cities has led many cities to pursue urban planning with the aim of transforming them into smart tourism cities. Therefore, the present study attempted to discuss the city self-reliance that smart tourism cities need to solve a number of problems and grow as a happy city, both residents and tourists, who are the ultimate goal in the long-term goals. More specifically, this study aims to provide basic data for the economic growth of cities that are most fundamental in city's self-reliance by assessing the economic value of smart tourism. To achieve this research purpose, the economic value of smart tourism was estimated using the Contingent Valuation Method (CVM), and the results showed that each person is willing to pay 220,709 won. This is about 10,000 won higher than the 211,163 won announced by the National Travel Survey in 2017, which is estimated to be of higher economic value when recognized as smart tourism. On the basis of these results, this study provided basic policy data in promoting smart tourism cities as well as expanding understanding of smart tourism.

The Innovative Strategy on the Activation of Marine Tourism in Busan (부산의 해상관광활성화에 관한 혁신적 전략(1))

  • Kim, Jae-Gwan
    • Journal of the Korean association of regional geographers
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    • v.13 no.2
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    • pp.156-170
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    • 2007
  • The commerce and industry of Busan was developed because of good geographical conditions with harbor. After passing its settling-down and diffusing time, Busan has grown in the trade city. Busan has lost the competitive power of the port city since 2000, because of the weakness of its economic power which is caused by the secession of manufacturing industry and the decrease of resident population and foreign tourist. In order to overcome these weaknesses, it is necessary for Busan to take the innovative strategy for the activation of marine tourism. This goal can be achieved by the strong quality of the port city, the coastal terrain, the traditional industry and the international traffic. The aim of this paper is to explore the Innovative Strategy for the activation of marine tourism in Busan and to suggest the following proposal. First, the government must decide the base of marine tourism under the geography viewpoint of the coast and sea, and develope tourism resources after analyzing the identity of marine tourism base. Second, the core part along the selected bases of marine tourism must be constructed the tourism terminal as the landmark of Busan in order to concentrate foreign tourist. Third, after each base of marine tourism must become the resort for tourists, they are able to experience the activity of marine tourism in this resort. Therefore, each base must be specialized. Fourth, each base must be connected with the route of marine tourism Fifth, in order to overcome the off-season of marine tourism, winter tourism goods such as skates, skis, artificial sea-bathing pool, artificial swimming beach, artificial sled, artificial rock wall of coast, hot spring resort of salt water are required to be developed in the center of marine tourism base.

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The Influences of the Tourists' Action Orientation on Satisfaction and Post Intention of Action of the Tourists who Attended a Food Festival: Focusing on 2011 Korea Food Festival (음식축제 관람객의 관광행위지향성과 만족도, 사후행위의도의 영향 관계: 2011년 대한민국 국제요리 경연대회를 중심으로)

  • Hwang, Yoon-Mi;Lee, Sang-Jung
    • Culinary science and hospitality research
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    • v.18 no.1
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    • pp.168-181
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    • 2012
  • The purpose of this study is to examine the influences of the tourists' action orientation on satisfaction with a festival and post intention of action of the tourists who attended a festival. The survey were conducted to analyze the tourists' action orientation, aiming at the tourists who attended 2011 Korea Food Festival, and 213 samples were collected The result of this empirical test indicated that the tourists' action orientation had influence on satisfaction with the festival and post intention of action. And among the tourists' action orientation factors, 'self-extension' had more influence on satisfaction with the festival and post intention of action. In addition, satisfaction with the festival and post intention of action were found to be positively correlated. Finally, theoretical and practical implications of this study were suggested in order to build a series of festival maketing strategies for tourist satisfaction.

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A Study on Tourism Resource Strategy of Film Location using Social Bigdata based on SNS Trend Analysis of Jeonju Area (소셜 빅데이터를 활용한 영화촬영지 관광자원화 방안 -전주 지역의 관광체험 SNS 동향 분석을 토대로-)

  • Park, Ji-Yeong;Kim, Geon;Kim, Chan-Young;Oh, Hyo-Jung
    • The Journal of the Korea Contents Association
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    • v.16 no.11
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    • pp.477-487
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    • 2016
  • In 1995, the filming location of the drama had been famous, and as a result it brings the effect of increasing tourists of that areas. After that, many local governments try to host the filming on their regions to be potential tourist attractions. With the same stream, Jeonju also has attempted to host International Film Festival and to set up Jeonju Film Commission and Jeonju Cinema Complex. However, although the city already has rich infrastructure facilities to make films, the city hardly tries to use the filming locations as tourist attractions. This study suggests four ways of using filming locations as tourist attractions to activate Jeonju economy and improve Jeonju's cultural image. We firstly collect social bigdata related with tourists of filming locations and tourist attractions in Jeonju from Twitter, which is the most representative SNS, and then perform frequency and trend analysis. We also investigate major factors of visits to tourist's attractions based on content analysis of tweet mentions.

Strategies for Attracting Passengers to Daesan International Passenger Terminal (국제여객터미널의 집객전략: 서산 대산항을 중심으로)

  • Han, Chul-Hwan
    • Journal of Korea Port Economic Association
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    • v.33 no.1
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    • pp.31-46
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    • 2017
  • With an increases in income levels and the establishment of a five-day workweek, the number of passengers using international passenger terminals around the world continues to grow every year. However, previous researches on port sector have focused on cargo, and neglected the study on the passenger attraction strategy of the international passenger terminal. Maximizing passenger attraction strategy of the international passenger terminal requires establishing and operating the port marketing strategy, which reflects port characteristics and the tourism marketing strategy, which reflects the hinterland characteristics in an integrated approach. Therefore, the study presents a marketing mix strategy for Daesan International Passenger Terminal based on existing literatures, and a tourism marketing strategy for Seosan city based on the "6A" factor. Recommendations for the Daesan Port include the grand image improvement strategy of Seosan city, utilization of marine tourism resources and development of various tourism products linked to the neighboring areas.

Strategies to Increase Competitiveness of Local Experience Space: A Study of the 4Es in the Experience Space of Sam-Rae Arts Village in Wanju-gun, Jeollabukdo (체험경제이론(4Es)에 따른 지역 체험전시관의 경쟁력 강화방안 : 전북 삼례문화예술촌 체험전시관을 중심으로)

  • Ha, Ji-Young;Lee, Seung-Hyun;Kim, Deok-Hyeon
    • Review of Culture and Economy
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    • v.17 no.2
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    • pp.161-184
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    • 2014
  • The dramatic rise of experience space using cultural heritage in modern architecture has been generally acknowledged in recent literature. The present study aims to investigate effective ways to enhance competitiveness in local experience space, with an emphasis on the use of cultural heritage in modern architecture. Using the case of the Sam-Rae Arts Village in Wanju-gun, Jeollabuk, this study analyzes the characteristics of the 4Es in experience economy theory. In order to arrive at findings that represent the variety of perspectives found in this context, qualitative interviews were conducted with three groups: public officials, maintenance staff in the experience center, and field experts. The results of this study revealed that the Visual Media Art Museum and Book Wooks were used for entertainment, the Corpentry Shop for education, the Book Museum for escapism, and the Design Museum Culture $Caf{\acute{e}}$ The O's for aestheticism. Additionally, depending on the commercial potential of the respective experience space, the Corpentry Shop, Book Wooks, and the Culture $Caf{\acute{e}}$ The O's were used for profit purposes while the Design Museum and the Visual Media Art Museum for non-profit. Based on the findings of the present study, effective ways to enhance competitiveness in the local experience space are suggested. First, the public nature of cultural enjoyment may be realized in a field that bears non-profit characteristics. In exhibiting works, the experience space could suggest the extra demonstration. Second, in the for-profit experience hall, the securing of tourists may help to maximize profit. In so doing, a variety of experience programs and activity spaces could be provided internally, while advertisement marketing through mobile and SNS could be reinforced externally.

Sustainability Evaluation of Ecotourism (생태관광의 지속가능성 평가에 관한 연구)

  • Chun, Joo-Hyung;Lim, Yeon-Woo
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.20 no.5
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    • pp.448-455
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    • 2019
  • Ecotourism, which is attracting attention as a method of sustainable tourism, is a tourism that aims to preserve the environment of the tourist area, to improve the participation and welfare of residents in the tourist area, and to improve the tourism experience and education. Ecotourism is a field that is developing at a faster rate than other areas of tourism. With the pace of growth, ecotourism faces new challenges for sustainability. This study focused on institutional sustainability in addition to economic, socio - cultural and environmental sustainability to assess the sustainability of ecotourism destinations. The results of this study confirm that institutional sustainability should be given priority for sustainability of ecotourism. Examples include the designation of protected areas, the establishment of ecotourism management entities, the regular investigation and research of academic purposes, the management of tourist visits and tourist information, the cooperation and participation of local residents, and the activities of commentators and managers. The attractiveness of ecological resources was also influenced by the access of tourists and the influence of local residents. Therefore, careful attention should be paid to the approach of tourists and the use of land by local residents in ecotourism. In the future, the operation of the visitor center, the professional education and mission of the interpreters' ecological resources, and the training and guidance of tourists by interpreters will be very helpful for the sustainability of the ecotourism destination.