Browse > Article

Strategies for Attracting Passengers to Daesan International Passenger Terminal  

Han, Chul-Hwan (동서대학교 국제학부 국제물류학전공)
Publication Information
Journal of Korea Port Economic Association / v.33, no.1, 2017 , pp. 31-46 More about this Journal
Abstract
With an increases in income levels and the establishment of a five-day workweek, the number of passengers using international passenger terminals around the world continues to grow every year. However, previous researches on port sector have focused on cargo, and neglected the study on the passenger attraction strategy of the international passenger terminal. Maximizing passenger attraction strategy of the international passenger terminal requires establishing and operating the port marketing strategy, which reflects port characteristics and the tourism marketing strategy, which reflects the hinterland characteristics in an integrated approach. Therefore, the study presents a marketing mix strategy for Daesan International Passenger Terminal based on existing literatures, and a tourism marketing strategy for Seosan city based on the "6A" factor. Recommendations for the Daesan Port include the grand image improvement strategy of Seosan city, utilization of marine tourism resources and development of various tourism products linked to the neighboring areas.
Keywords
International Passenger Terminal; Port Marketing; Passenger Attraction Strategy;
Citations & Related Records
연도 인용수 순위
  • Reference
1 김학소, 우리나라 수출입 화주의 항만선택 결정요인에 관한 연구, 해운산업연구원, 1993.
2 여기태, "중국 컨테이너 항만의 경쟁력 평가에 관한 연구", 한국해운학회지, 제34호, 2004. 4. pp. 39-60.
3 연합뉴스, "서산 대산항-中룡얜항 '바닷길' 내년 4월 열린다", 2016.8.31.
4 이동현.정현재, "평택항 국제여객부두 및 터미널의 개발방향에 관한 연구", 해운물류연구, 제84호, 2014. 4. pp. 965-981.
5 이유재, 서비스마케팅, 학현사, 2014
6 전일수, 김학소, 김범중, 우리나라 컨테이너 항만의 국제경쟁력 제고방안에 관한 연구, 해운산업연구원, 1993.
7 한철환.권재현, "국제여객터미널 서비스품질, 고객만족, 그리고 행위의도에 관한 실증연구", 해운물류연구, 제25권 제3호, 2009. pp. 717-739.
8 해양수산부, 제2차 해양관광진흥 기본계획, 2014. 3.
9 堀野正人, 山上徹, 宮井久男, 安原健允, 集客戰略과 港灣, パ一ルロ一ド, 2004.
10 Berry, L. L. and Yadav, M. S., "Capture and communicate value in the pricing of services," Sloan Management Review, Vol.37, No.4, pp.41-51, 1996.
11 Ma Shuo, An introduction to Port Marketing, monograph, 2001.
12 Cahoon, S. and Notteboom, T., "Port marketing tools in a logistics restructured market environment: the quest for port royalty," Proceedings of the 2008 IAME Conference, April 2008, Dalian.
13 French, R. A., "Competition among Selected Eastern Canadian Ports for Foreign Cargo," Maritime Policy and Management, Vol.6, No.1, 1979.
14 Jessica J. A. Siep., Marketing Communication Strategies for Seaport, monogragh, 2010.
15 Murphy, P. R., Daley, J. M. and Dalenberg, D. R., "Port Selection Criteria; An Application of a Transportation Research Framework," Logistics & Transportation Review, Vol.28, No.3, 1992.
16 Niavis, S & Vaggelas, G, "An Empirical Model for Assessing the Effect of Ports' and Hinterlands' Characteristics on Homeports' Potentials", Maritime Business Review, Vol.1 No.3, 2016, 186-207.   DOI
17 최정규, "국제여객터미널 이용객의 선택행동에 관한 연구", 호텔리조트연구, 제14권 제1호, 2015. pp. 313-327.
18 Notteboom, T., "Strategic challenges to seaports in a changing market environment," in: Brooks, M., Cullinane, K., eds., Devolution, port governance and performance, Research in Transport Economics, Vol.17, 2006, 29-53.
19 Notteboom, T., Winkelmans, W., "Overall market dynamics and their influence on the port sector," Factual report on the European port sector, ESPO, Brussels, 2004, 4-60.
20 Olaf Merk, The Competitiveness of Global Port-Cities: Synthesis Report, OECD, 2015.
21 Tiwari. P, Itoh. H, Doi, Masayuki., "Shippers' Port and Carrier Selection Behavior in China," Maritime Economics & Logistics, Vol.5, 2003.
22 Pallis, A, Vitsounis, K and De Langen, P., "Port Economic, Policy and Management: Review of an Emerging Research Field," Transport Review, Vol.30 No1, 115-161.   DOI
23 Parola, F., Pallis, A., Risitano, M. and Ferretti, M., "Marketing strategies of Port Authorities: A multi-dimensional framework," Paper presented at EURAM Conference 2016, June 2016, Paris.
24 Slack, B., "Containerization Inter-port Competition and Port Selection," Maritime Policy and Management, Vol.12 No.4, 1985.
25 UNCTAD, Marketing Promotion Tools for Ports, 1995.
26 Vaggelas G. Pallis A., "Passenger ports: services provision and their benefit," Maritime Policy and Management, Vol.37 No.1, 2010, 73-89.   DOI
27 www.ama.org (2016. 9. 25 접속)