• Journal of Korea Entertainment Industry Association
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• v.15 no.7
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• pp.235-247
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• 2021

The purpose of this study was to examine whether the motivation for visiting experiential tourism can be maximized by revitalization of domestic tourism according to tourist image and visit satisfaction. In order to achieve this purpose, the four factors of educational motive, experiential motive, cultural motive, and communion motive of experiential tourists who visited domestic experiential tourist destinations, as well as the image of tourist destination, and suggestions for revitalizing domestic tourism through visit satisfaction were proposed. Therefore, the implications of this study are as follows. First, theoretical significance can be found by establishing the concept of domestic experience tourists' visit motives, image of tourist destinations and results related to visit satisfaction in the COVID-19 according to this study. It suggests that it is an essential condition for promoting a new change in which tourists participate in experiential tourism motives in the era of the pandemic by providing experiential tourism programs that are tailored to the level of tourists through research on the image of tourist destinations and their satisfaction with their visit motives. are giving Second, in terms of experiential tourism programs operated by domestic experiential tourism companies, it should be possible to promote the image of a safe tourist destination utilizing the characteristics of untact services that can provide non-face-to-face services. In addition, in an environment where visits to experiential tourism activities are somewhat limited in the era of the pandemic corona, it will help to revitalize domestic tourism and the local economy by expanding the non-face-to-face service to discover and develop direct experience programs in the region.

• Journal of Venture Innovation
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• v.5 no.3
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• pp.81-98
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• 2022

In the recent COVID-19 pandemic, urban agriculture is attracting attention as a healing concept. In 2020, 1,848,000 people participated in urban agriculture activities in Korea. Therefore, this study was conducted to empirically analyze the factors affecting the intention to participate in urban agriculture, which is rapidly increasing. The theoretical basis of this study is the experiential economy theory of Pine II and Gilmore and the experiential theory of Schmitt. As independent variables, a total of five variables were set as the four elements of Pine II and Gilmore's experiential economy theory, namely, educational, entertainment, escapist, and aesthetic experiences, and relational experience reclassified using Schmitt's theory. Interest was set as a mediating variable between these independent variables and the dependent variable, intention to participate in urban agriculture. For empirical analysis, data were collected through a survey. Based on the significant 314 samples of the collected data, the hypothesis was tested through statistical analysis. First, as a result of testing the influence relationship between the independent and dependent variables, educational, entertainment, and escapist experiences had a significant positive (+) effect on the intention to participate in urban agriculture. The impact of the influence was in the order of entertainment experience, escapist experience, and educational experience. There was no significant influence relationship between aesthetic experience, relational experience and intention to participate in urban agriculture. On the other hand, as a result of this study, interest introduced as a mediating variable was found to play a mediating role between entertainment, escapist, aesthetic experiences and intention to participate in urban agriculture. The mediating effect of interest was not tested between educational, relational experiences and intention to participate in urban agriculture. This study approached urban agriculture participation from the concept of healing and analyzes the factors affecting participation in urban agriculture activities empirically based on a theoretical framework by combining and analyzing the representative Pine II and Gilmore theories and Schmitt theories. It had academic significance. In addition, it was meaningful to suggest that the healing concept approach is directional in relation to urban agriculture by revealing that entertainment and escapist experiences are important influencing variables in decision-making to participate in urban agriculture in practice.

• Journal of Agricultural Extension & Community Development
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• v.21 no.3
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• pp.25-52
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• 2014

The purpose of this study was to examine the motives of tourists who visited ecotourism villages in Korea. A self-administered survey was obtained from 254 visitors in six ecotourism villages. As for the motivations of ecotourism village visitors, four factors ('relaxation', 'adventure', 'experience natural' and 'family togetherness') were extracted. Three distinct segments were identified based on the motivation : multipurpose seekers (45.3%), relaxation seekers (34.6%), family togetherness seekers (20.1%). Socio-demographic characteristics and tourism behaviors of each segmentation were also analyzed. The findings should be of interest to practitioners of ecotourism village marketing and operation.

• Proceedings of the KAIS Fall Conference
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• 2011.12a
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• pp.116-119
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• 2011

본 연구는 언어경험접근법을 활용한 유아 현장체험활동 프로그램을 개발하고, 개발한 프로그램이 유아의 문해능력 및 창의성에 미치는 영향을 검증하고자 유아의 현장체험활동 프로그램 개발한 후, 현장체험활동 프로그램이 유아의 문해능력과 창의성에 어떠한 영향을 미치는지 연구하였다. 연구 결과 언어경험접근법을 활용한 유아 현장체험활동 프로그램은 유아 수용어휘능력 및 표현어휘능력 증진에 효과적인 것으로 나타났으며, 창의성의 하위요인에 있어서도 독창성, 유창성, 융통성, 상상력 증진에 긍정적인 효과를 미친 것으로 나타났다. 따라서 언어경험접근법을 활용한 유아 현장체험활동 프로그램은 유아의 문해능력과 창의성 증진에 효과적인 교수 전략인 것으로 해석된다.

• Smart Media Journal
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• v.12 no.7
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• pp.84-92
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• 2023

This study tested the hypothesis through confirmatory factor analysis to confirm the relationship between Brand experiences (Deviant, Entertainment, and Aesthetic experiences) in Metaverse on Interest and Immersion, and to verify whether these Interests and Immersion have a significant impact on Recommendation intention. As a result of the study, it was confirmed that all Brand experience factors had a positive (+) effect on Interest and Immersion, Interest had a positive (+) effect on Immersion, and Interest and Immersion had a positive (+) effect on Recommendation intention.

• Journal of the Korea Society of Computer and Information
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• v.19 no.5
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• pp.99-107
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• 2014

In the past decade, Pine & Gilmore set out the vision for a new economic era, the experience economy, in which consumers are in search for extraordinary and memorable experiences. The purpose of this study is to investigate the relationships among walking tourist's experiences, walking tourist satisfaction and revisit intention as the social interest on walking tour has risen. A total of 250 respondents completed a survey. Using structural equation modeling (SEM) technique, the results reveal the effects of Esthetics(indulged in environments) and Escapism(diverging to a new self) that impact on walking tourist satisfaction and on revisit intention indirectly. Overall, finding of this study enhance the theoretical progress on the experiential concept in walking tour and offer important implication for walking tour marketers.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.13 no.4
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• pp.49-58
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• 2018

In recent years, various studies have been carried out on various types of entrepreneurship and comparative activities according to policy efforts and support such as the activation of a bachelor's degree in the establishment of a university, and attention has been paid to the fact that the participation and the educational effect of the students may be different depending on the type. The purpose of this study is to investigate entrepreneurial motivation, entrepreneurship, and entrepreneurial intention in the case of experiential entrepreneurship class focusing on the theoretical-oriented general entrepreneurship class, And the effect of entrepreneurship on entrepreneurial intention. The data were collected and empirical analysis was conducted to compare the difference between the two groups. The results of this study are as follows: First, out of the motivation factors of entrepreneurs, entrepreneurship education, achievement desire, human network, self - esteem, etc. We can confirm that the motivation of entrepreneurs is recognized more greatly. Second, the entrepreneurship factor was not significantly different from the perception between experiential entrepreneurship lecture and theoretical entrepreneurship learner. Third, experiential entrepreneurship learner perceived more willingness to start business than theoretical entrepreneurship learner. Finally, among the entrepreneurship motivation factors, among the entrepreneurship education, achievement desire and entrepreneurship factor, the risk sensitivity affects the entrepreneurial will. This study suggests that the direction of entrepreneurial education focused on quantitative expansion and the creation of qualitative effects of entrepreneurship education are needed. In the future, it will provide policy implications for revitalizing experiential entrepreneurship education In addition, it can contribute to the diffusion of research on the effect of entrepreneurship education.

• Journal of the Korean Applied Science and Technology
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• v.35 no.3
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• pp.719-730
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• 2018

The purpose of this study was to verify the effects of motive for Rowing Academy participation on satisfaction and continuance intention. The participants were from general population who had experience of using Rowing Academy. A total of 230 questionnaires were distributed from Aug. 1 to Sep. 30, 2017 and, after excluding 29 questionnaires that had missed or inappropriate answers thus low reliability, 201 questionnaires were included in effective sample. The collected data were analyzed using IBM SPSS Statistics 21 and IBM AMOS 21, and frequency analysis, exploratory factor analysis, reliability analysis, confirmative factor analysis, association analysis, path analysis through structural equation modelling analysis were performed. The results, based on them, are as follows: First, the health orientation factor, the family orientation factor, the social relationship orientation factor, the leisure orientation factor from motive for Rowing Academy participation had significant effect on satisfaction. Second,, the satisfaction with Rowing Academy participation had effect on continuation intention.

• 한국경영정보학회:학술대회논문집
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• 2008.06a
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• pp.417-427
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• 2008

IT기술의 발달은 사회 구성원들에게 기존의 방법과 다른 새로운 교육방법을 요구하고 있으며, 체험교육과 경험교육이 강조됨에 따라 웹 기반의 가상환경에서 체험교육을 할 수 있는 경영 모의 게임에 대한 중요성이 커지고 있다. 그러나 이러한 경영 모의 게임의 이점에도 불구하고 국내에서는 경영모의 게임의 활용도가 매우 낮은 편이며, 그 교육효과에 대한 실증적 분석도 미미하다. 따라서 본 연구에서는 경영 모의 게임의 교육효과에 영향을 주는 성공요인에 관해 실증적 분석을 수행 하였다. 분석을 위해 경영 모의 게임에 참가한 교육생을 대상으로 컨텐츠 특성, 참가자 특성, 교육환경 특성이 교육효과에 영향을 미치는가에 대한 통계분석을 수행 하였다. 통계 분석 결과, 컨텐츠 특성, 참가자 특성, 교육환경 특성은 게임의 교육효과에 영향을 미친다는 유효한 결과가 분석되었다. 통계적 분석 결과 도출한 성공 요인을 기초로 활용방안을 제시하였다.

• The Journal of the Korea Contents Association
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• v.11 no.12
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• pp.832-843
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• 2011

This quasi-experimental study examined the effect of the a senior simulation program and following group discussion on the anxiety about aging. The senior simulation program did not raise the level of four factors of the anxiety about aging. The item of fear of losing friends when becoming old was the only significant one with increased level of anxiety. Discussion session for sharing the simulation experience revealed a positive effect of decreasing anxiety level in the factor score of fear of old people, the item of liking getting together with elders, and the item of liking to do something for elders. With the help of information technology.