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http://dx.doi.org/10.9708/jksci.2014.19.5.099

Effect of Walking Tour Experience on Tourist satisfaction and Revisit Intention  

Kim, Seung-Lee (Dept. of Hotel & Tourism Management, Woosong University)
In, Ok-Nam (Dept. of Airline service, Kwangju Women's Unversity)
Publication Information
Journal of the Korea Society of Computer and Information / v.19, no.5, 2014 , pp. 99-107 More about this Journal
Abstract
In the past decade, Pine & Gilmore set out the vision for a new economic era, the experience economy, in which consumers are in search for extraordinary and memorable experiences. The purpose of this study is to investigate the relationships among walking tourist's experiences, walking tourist satisfaction and revisit intention as the social interest on walking tour has risen. A total of 250 respondents completed a survey. Using structural equation modeling (SEM) technique, the results reveal the effects of Esthetics(indulged in environments) and Escapism(diverging to a new self) that impact on walking tourist satisfaction and on revisit intention indirectly. Overall, finding of this study enhance the theoretical progress on the experiential concept in walking tour and offer important implication for walking tour marketers.
Keywords
Experience Ecomomy; Bukhansan Trail; Walking Tour; Walking Tourist Satisfaction; Revisit Intention;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
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