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http://dx.doi.org/10.12925/jkocs.2018.35.3.719

The Relationship between Motivation on Satisfaction and Continuous Participation Intention in Rowing Academy  

Goo, Kang-Bon (Department of Sports Industry)
Kim, Hwa-Ryong (Department of Sports Industry)
Publication Information
Journal of the Korean Applied Science and Technology / v.35, no.3, 2018 , pp. 719-730 More about this Journal
Abstract
The purpose of this study was to verify the effects of motive for Rowing Academy participation on satisfaction and continuance intention. The participants were from general population who had experience of using Rowing Academy. A total of 230 questionnaires were distributed from Aug. 1 to Sep. 30, 2017 and, after excluding 29 questionnaires that had missed or inappropriate answers thus low reliability, 201 questionnaires were included in effective sample. The collected data were analyzed using IBM SPSS Statistics 21 and IBM AMOS 21, and frequency analysis, exploratory factor analysis, reliability analysis, confirmative factor analysis, association analysis, path analysis through structural equation modelling analysis were performed. The results, based on them, are as follows: First, the health orientation factor, the family orientation factor, the social relationship orientation factor, the leisure orientation factor from motive for Rowing Academy participation had significant effect on satisfaction. Second,, the satisfaction with Rowing Academy participation had effect on continuation intention.
Keywords
Rowing; Participation; participation motivation; satisfaction; Continuous Intention;
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