Journal of the Korean Applied Science and Technology (한국응용과학기술학회지)

The Korean Society of Applied Science and Technology (한국응용과학기술학회)
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The Relationship between Motivation on Satisfaction and Continuous Participation Intention in Rowing Academy

충주 조정체험아카데미의 참여동기와 만족 및 지속의도의 관계

  • 구강본 (한국교통대학교 스포츠산업과) ;
  • 김화룡 (한국교통대학교 스포츠산업과)
  • Received : 2018.07.25
  • Accepted : 2018.09.19
  • Published : 2018.09.30
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Abstract

The purpose of this study was to verify the effects of motive for Rowing Academy participation on satisfaction and continuance intention. The participants were from general population who had experience of using Rowing Academy. A total of 230 questionnaires were distributed from Aug. 1 to Sep. 30, 2017 and, after excluding 29 questionnaires that had missed or inappropriate answers thus low reliability, 201 questionnaires were included in effective sample. The collected data were analyzed using IBM SPSS Statistics 21 and IBM AMOS 21, and frequency analysis, exploratory factor analysis, reliability analysis, confirmative factor analysis, association analysis, path analysis through structural equation modelling analysis were performed. The results, based on them, are as follows: First, the health orientation factor, the family orientation factor, the social relationship orientation factor, the leisure orientation factor from motive for Rowing Academy participation had significant effect on satisfaction. Second,, the satisfaction with Rowing Academy participation had effect on continuation intention.

이 연구는 충주 조정아카데미 참여동기와 만족 및 지속의도의 관계를 검증하는데 목적이 있다. 연구대상은 조정체험아카데미 이용한 경험이 있는 일반인들을 모집단으로 설정하였다. 이와 같은 과정을 통하여 2017년 8월 1일부터 9월 30일까지 총 230부의 설문지를 배포하여 불성실하게 응답했거나 조사내용의 일부가 누락되어 신뢰성이 떨어지는 자료 29부를 제외한 201부를 유효 표본으로 설정하였다. 수집된 자료는 IBM SPSS Statistics 21과 IBM AMOS 21을 이용하여 빈도분석, 탐색적 요인분석, 신뢰도분석, 확인적 요인분석, 상관관계분석, 구조방정식모형 분석을 통한 경로분석을 실시하였다. 연구 결과는 다음과 같다. 조정체험아카데미의 참여동기 요인 중 건강지향, 가정지향, 사교지향, 여가지향 등이 만족에 영향을 미쳤다. 또한 조정체험아카데미 만족은 지속의도에 영향을 미쳤다.

Keywords

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