• Title/Summary/Keyword: 집단 반응

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The Study of Relationship Between Brand Loyalty And Price Promotion Based on the Consumer Panel Data (패널자료를 통해 나타난 국내소비자들의 상표애호도 수준과 가격판촉간의 관계에 대한 연구)

  • 안광호;임병훈
    • Asia Marketing Journal
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    • v.2 no.1
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    • pp.83-98
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    • 2000
  • 본 논문은 국내소비자들을 대상으로 상표애호도를 측정하고 고객의 애호도 수준과 가격판촉에 대한 반응간의 관계를 분석하려는 탐색적 연구의 하나이다. 이를 위해 국내시장에서 수집된 비내구소비재에 대한 패널자료 중 탄산음료와 씨리얼제품을 대상으로 분석을 실시하였다. 실증분석 결과 각 제품에 높은 애호도를 보이는 고객의 인구통계적 특성은 다소 차이가 있는 것으로 밝혀졌다. 상표애호도와 가격판촉간의 관계에 있어서 상표애호도가 높은 고객집단이 낮은 집단에 비해 선호하는 상표에 대해 높은 가격을 지불하며 가격판촉에 덜 민감하게 반응하는 것으로 나타났다.

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COMPARISON OF COMMUNICATION AND MOTHER-CHILD INTERACTION PATTERNS BETWEEN REACTIVE ATTACHMENT DISORDERED CHILDREN AND NORMAL CHILDREN (반응성 애착 장애아(反應性 愛着 障碍兒)와 정상아의 의사소통 및 모자 상호작용 유형 비교연구)

  • Lee, He-Len;Choi, Young-Rim
    • Journal of the Korean Academy of Child and Adolescent Psychiatry
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    • v.5 no.1
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    • pp.118-132
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    • 1994
  • The purpose of this study was to compare communication and mother-child interactions of reactive attachment disordered children with normal children. The subjects were 24 children and their mothers participated in this study'12 reactive attachment disordered children and mothers, 12 normal children and mothers. The mother and her child were brought into a p]lay room and the mother was instructed to play with her child as she normally would at home. The play situations were videotaped. Tapes were transcribed and transcribed data was analyzed with 13 mutually exclusive categories encompassing pragmatic functions represented in communication form the early stage of multiword speech in childhood. The tapes were analyzed with 10 behavioral mother-child interaction patterns. As the statistical method, t-test and correlation was calculated. The results of this study were as follows : 1) Reactive attachment disordered children used significantly fewer 'filler', 'information', 'requests', 'describes' and 'disscus self'. 2) Reactive attachment disordered children's mother used significantly fewer 'filler' and 'names'. 3) Reactive attachment disordered children used significantly more 'independent play', fewer 'intiates interaction', 'responsiveness' and 'answer' Reactive attachment disordered children's mother used more 'control play', 'observe' and fewer 'initiates interaction'. 4) Children's communication patterns were related lo mother·'s communication and mother-child interaction types. Children's 'filler', 'information requests', 'describes' and 'disscus self' were consistantly related to mother's 'filler' and 'names', (Children's 'filler', 'information requests', 'describes'. 'disscus self' and mother-child's intiates interaction 'responsivness' were significantly positively correlationed and 'independant play', 'control play', 'observation' were significantly negatively correlationed. The results of reveal that communication and mother-child interaction pattern of reactive attachment disordered group was different from normal group and children's communication pattern were influenced by mother's communication and interaction patterns.

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Differences in Global/Local Processing of Combined Groups of Cultural Dispositions and Analytic-Holistic Thinking Styles (문화성향과 분석적-종합적 사고유형의 조합에 따른 전역/국소처리에서의 차이)

  • Joo, Mi-Jung;Lee, Jae-Sik
    • Korean Journal of Cognitive Science
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    • v.23 no.2
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    • pp.269-293
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    • 2012
  • This study aimed to investigate the interactive effects of individual's cultural disposition (individualism, collectivism, horizontal disposition and vertical disposition) and cognitive style (analytic vs. holistic thinking) combination on differences in global precedence. For this purpose, the participants were divided into 4 different cultural disposition groups based on Singelis et al.'s(1995) INDCOL scale, and 2 cognitive style groups based on Choi et al.'s(2007) AHS, and required to respond selectively to global or local property of two types of compound stimuli (compound figure and compound letter). Reaction time and error rates for both global or local property were analyzed and compared as the dependent measurement. The results can be summarized as followings. First, faster responses were observed in compound figure condition than in compound letter condition, and to global property than to local property. Second, contrasting to individualism-cognitive style or horizontal disposition-cognitive style combinations, significant interaction effects both between collectivism and cognitive style, and between vertical disposition and cognitive style on global/local processing were found. This result indicated that combinations of collectivism-holistic thinking and vertical disposition-holistic thinking can induced larger global precedence effect than other combinations of cultural disposition and cognitive style.

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Teachers' Recognition and Teaching Strategies for the Behavioral Problems of Young Children according to Their Demographic Characteristics and Ego-resiliency (유아교사의 사회 인구학적 요인 및 자아탄력성 수준에 따른 유아 문제행동 인식과 지도전략)

  • Jung, Ho Kyung;Lee, Si Ja
    • Korean Journal of Childcare and Education
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    • v.10 no.6
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    • pp.347-368
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    • 2014
  • The purpose of this study was to examine whether there was a difference in the recognition and teaching strategies for the young child's behavioral problems according to teachers' socio-demographic variables and ego-resiliency level by analyzing survey responses from 238 teachers of 3, 4, and 5-year-old children. This study found that the group of teachers with the education level of junior college graduation or higher showed higher degree of recognition of children's behavioral problems than the group of teachers with a lower level of education. And the group of teachers at kindergartens showed a higher degree of recognition of children's behavioral problems than the group of teachers at day care centers. Regarding the difference according to the level of ego-resiliency, the group of higher ego-resiliency showed higher degree of recognition of children's behavioral problems than the group of lower ego-resiliency. In terms of teachers' teaching strategies for the behavioral problems, differences were recognized at sub-categories. To explain, differences were recognized in accordance with the teachers' age and career as well as their education level and work place; the higher the teachers' age, career, and education the more often they used the positive prevention strategy I. And teachers at kindergartens resorted to the negative response strategies more often than those at day care centers. Finally, the teaching strategies for the behavioral problems according to the teachers' ego-resiliency, group differences were seen in all the sub categories. The result of this study suggested that the need to develop and apply such programs for pre-service teachers and for teacher reeducation reflect those variables.

An Investigation of a Country-Level Diagnostic Assessment Model for the TIMSS (국제 수학·과학 성취도 추이 연구 분석을 위한 국가 수준 진단평가 모형 탐색)

  • Park, Chanho
    • Korean Journal of Comparative Education
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    • v.28 no.5
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    • pp.1-19
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    • 2018
  • The purpose of educational assessments such as the Trends in International Mathematics and Science Study (TIMSS) is to compare groups such as countries. When the unit of measurement is above the student level, group-level diagnostic assessment based on multilevel item response theory (ML-IRT) can be considered just as cognitive diagnosis models are developed from item response theory. This study suggests an ML-IRT-based group-level diagnostic assessment model by modifying an item feature model by Park and bolt (2008). The model is illustrated on the recently released TIMSS 2015 Grade 8 mathematics assessment. The results provide skill profiles for the studied countries and the nine cognitive attributes; that is, the attribute effects can be compared across the countries and also across the attributes. By controlling unexplained variance, the suggested model may provide more reliable and more informative group-level comparisons. The results are interpreted using an example. Limitations and directions for future research are also discussed.

T.O.V.A. PROFILES OF CLINICALLY REFERRED CHILDREN WITH SYMPTOMS OF INATTENTION (주의산만을 주소로 소아정신과를 내원한 아동의 인지적 특성 - T.O.V.A. 양상을 중심으로 -)

  • Lee, Soo-Jin;Lee, Hye-Ran;Ko, Ryo-Won;Shin, Yee-Jin
    • Journal of the Korean Academy of Child and Adolescent Psychiatry
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    • v.11 no.2
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    • pp.290-296
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    • 2000
  • Objective:This study aims to investigate the cognitive characteristics of clinically referred children with symptoms of inattention, cach as having ADHD, tic disorder, and emotional disorder. Methods:65 boys(38 with ADHD, 17 with Tic disorder, and 10 with Emotional disorder) were individually assessed using the KEDI-WISC(FIQ, VIQ, PIQ) and T.O.V.A.(errors of omission, errors of commission, reaction time, variability, anticipatory response, multiple response), and the results of those tests were analyzed. Results:There was significant difference among three diagnostic groups of the VIQ of KEDIWISC and the reaction time of T.O.V.A. after the correction of the effect of age difference. Conclusion:The findings suggest that the reaction time of T.O.V.A. might be the useful variable to differentiate the ADHD from other psychiatric disorders and the effect of age and IQ difference should be considered carefully to diagnose in clinical setting.

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The Empathy and Justice Contemplated From the Neuroscientific Perspective in the Age of Social Divisions and Conflicts (분열과 반목의 시대에 신경과학적 관점에서 고찰해보는 공감과 정의)

  • Ji-Woong, Kim
    • Korean Journal of Psychosomatic Medicine
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    • v.30 no.2
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    • pp.55-65
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    • 2022
  • Although humans exist as Homo Empathicus, human society is actually constantly divided and conflicted between groups. The human empathy response is very sensitive to the justice of others, and depending on the level of others' justice, they may feel empathy or schadenfreude to the suffering of them. However, our empathy to others' suffering are not always fair, and have inherent limitations of ingroup-biased empathy. Depending on whether the suffering other persons belongs to an ingroup or an outgroup, we may feel biased empathy or biased schadenfreude to them without even realizing it. Recent advances in information and communication technology facilitate biased access to ingroup-related SNS or ingroup media, thereby deepening the establishment of a more biased semantic information network related groups. These processes, through interacting with the inherent limitation of empathy, can form a vicious cycle of more biased ingroup empathy and ingroup-related activities, and accelerate divisions and conflicts. This research investigated the properties and limitations of empathy by reviewing studies on the neural mechanism of empathy. By examining the relationship between empathy and justice from a neuroscientific point of view, this research tried to illuminate the modern society of division and conflict in a different dimension from the classical perspective of social science.

A COMPARATIVE STUDY ON AUDITORY ATTENTION AND PHONEME DIFFERENTIAL ABILITY AMONG CHILDREN WITH READING DISABILITY AND WITH ATTENTION DEFICIT/HYPERACTIVITY (읽기 장애와 주의력 결핍/과잉 운동 장애아동의 주의력 과제와 음소 변별 과제 수행 비교 - 청각 과제를 중심으로 -)

  • Lee, Kyung-Hee;Shin, Min-Sup;Kim, Boong-Nyun;Cho, Soo-Churl
    • Journal of the Korean Academy of Child and Adolescent Psychiatry
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    • v.14 no.2
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    • pp.197-208
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    • 2003
  • Objective:In this study, we hypothesized that deficit in processing rapid linguistic stimuli is at the heart of Reading Disability(RD) and deficit in response inhibition is at the heart of Attention Deficit/Hyperactivity(ADHD). We conducted experiments to identify the core cognitive characteristics of children either with RD or with ADHD or with both, using attentional tasks and phoneme differential tests. Method:In the study 1, 28 children with ADHD, 16 children with RD+ADHD were individually administered visual/auditory performance tests. Then, the differences of performance on attentional tasks between two groups were compared while IQs of two groups were controlled. In the study 2, 13 children with RD+ADHD/RD, 13 children with ADHD, and 13 normal children were administered computerized phoneme differential tests. Result:Visual attentional tasks did not distinguish an ADHD group from a RD+ADHD group. With auditory attentional tasks, however, the comorbid group showed significantly more difficulties, causing a large variance in reaction time. RD, RD+ADHD, and ADHD groups showed more errors in phoneme differential tests than a normal control group, and each group showed distinctive performance patterns. Discussion:An ADHD group had difficulty in response inhibition and sustained attention, and children who also had RD along with ADHD magnified the auditory attentional difficulties. Even though children with RD had more trouble with responding correctly to target stimuli, their responses were not significantly different from those of children with ADHD.

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Attentional Bias of Avoidance Coping Strategy User on Appearance-related Stimuli: Using Eye-tracker (외모에 대한 회피 대처전략자의 주의 편향 연구: 안구운동 추적장치를 이용하여)

  • Kwak, Soo-Min;Lee, Jang-Han
    • 한국HCI학회:학술대회논문집
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    • 2007.02b
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    • pp.633-638
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    • 2007
  • 본 연구에서는 신체상 위협상황에서 대처 전략을 측정할 수 있는 한국판 신체상 대처전략 척도(K-BICSI: The Korean Version of the Body Image Coping Strategy: K-BICSI)를 사용하여 회피 전략을 사용하는 정도에 따라 고회피집단(N=12)과 저 회피집단(N=12)으로 구분하여 실험참가자를 모집하였다. 연구의 목적은 외모 관련 자극이 제시 되었을 때 달라지는 주의편향과 자극 제시 전후의 정서변화를 살펴보는 것이었다. 실험 참가자는 여대생 24명으로, 안구운동 추적장비의 최초 응시방향과 응시시간을 이용해 주의편향을 확인했으며, 정서변화는 VAS로 측정하였다. 분석 결과 고 회피집단은 저 회피집단에 비해 비매력자극에 대한 더 높은 최초응시 경향을 나타냈지만, 매력자극에 대해서는 유의미하게 긴 응시시간을 보였고, 외모관련 지극 제시 전보다 후에 더 유의미하게 정서가 부정적으로 변하였다. 본 연구의 결과로 고 회피집단은 저 회피집단과는 다른 주의 인지기제를 가지고 있으며 외모관련 자극에 정서적으로 민감하게 반응한다는 것을 확인할 수 있었다.

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Korean Kindergarten Teachers' Verbal Questions and Children's Verbal Responses during Group Time (그룹시간에 있어서의 한국 유치원 교사들의 질문양식과 유치원 아동들의 반응양식에 관한 연구)

  • Yoon, Hae Jean
    • Korean Journal of Child Studies
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    • v.13 no.2
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    • pp.241-249
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    • 1992
  • 본 연구는 그룹시간 동안의 한국 유치원 교사들의 질문양식과 유치원 아동들의 반응양식을 조사한 것이다. 본 연구를 위해서 12명의 유치원 교사와 중산층 가정에서 온 아동들이 12집단(남아 : 211명, 여아 : 176명) 참가했다. 비디오를 통해서 12명의 교사들의 질문양식과 각 집단의 아동들의 반응양식이 각각 3번씩 그룹시간의 처음 15분 동안 녹음되었다. 본 연구의 측정도구로서는 Aschner-Gallagher의 분류법이 사용되었고 통계분석방법은 Chi-square tests가 사용되었다. 또 교사들과 아동들의 연령 및 정보 등을 조사하기 위해서 교사들에게 질문지가 주어졌다. 본 연구의 결과는 교사들 사이에서 사용된 질문의 수준은 차이가 있었다는 것을 보여 주었다. (1) 교사들의 Congnitive Memory 질문을 가장 많이 사용했고 Evaluative 질문을 가장 적게 사용했다. (2) Congnitive Memory 질문을 가장 많이 사용한 교사들이 있는 반면에 Routine 질문을 가장 많이 사용한 교사들이 있었다. (3) Convergent 질문을 많이 사용한 교사들과 거의 사용하지 않은 교사들이 있었다. (4) Evaluative 질문 또는 Divergent 질문을 전혀 사용하지 않은 교사들이 있었다.

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