• Title/Summary/Keyword: 지속 이용의도

Search Result 492, Processing Time 0.022 seconds

Identification of Alternative Tourists' Distinctive Characteristics by Comparing with Mass Tourists in Jeju Island (제주도를 방문한 대안관광객의 차별적 여행특성 규명)

  • Kang, Mihee;Park, Chanwoo;Lee, Yeongjoo;Kim, Seongil
    • Journal of Korean Society of Forest Science
    • /
    • v.95 no.6
    • /
    • pp.759-767
    • /
    • 2006
  • Firstly, this study aimed to identify differential characteristics of alternative tourists by comparing socioeconomic and travel characteristics, ecotourism cognition level and intention to participate in ecotourism, and eco-friendly travel attitudes between alternative tourists and mass tourists visiting Jeju Island. Secondly, it aimed to evaluate the possibility of the Jeju experimental forests managed by Warm Temperate Forest Center as an alternative tourism destination. The results shown that alternative tourists had more positive travel attitude and higher level of cognition of ecotourism and intention of participate in ecotourism than mass tourist. The cognition level and the intention of visit the experimental forests were also higher in alternative tourists group. In addition, alternative tourists were more active and participatory in nature-oriented activities, and evaluated themselves culture and nature oriented tourists. Thus, it is required to keep monitoring the alternative tourists' distinctive characteristics and to reflect those in developing and managing alternative tourism destinations.

A Comparative Study on the Influence of Creation Shared Value Activities on Continuous Use Intention in Korean-Chinese Library Big Data Service: Focusing on Brand Quality and Social Resistance

  • Dong, JingWen
    • Journal of the Korea Society of Computer and Information
    • /
    • v.24 no.10
    • /
    • pp.129-137
    • /
    • 2019
  • In this paper, we propose the purpose of this study is to examine whether the library's creation shared value activities in China and Korea affect brand quality, social status, and the influence of each variable according to the Chinese and Korean groups. To achieve the purpose of this study, the survey was conducted using questionnaires to users who have used the Big Data Sharing Service in Korean and Chinese libraries. A total of 500 questionnaires were distributed to participants in the study, and 460 of the recovered questionnaire were used in the final analysis, which eliminated unfaithful responses. The data collected through the survey were analyzed as frequency analysis, reliability analysis, confirmed factor analysis, and structured model using statistical programs SPSS22 and AMOS22. The results of the research identified through the empirical analysis of this study are as follows. First, the CSV activities of the library's big data have a significant influence on the brand quality and social status. Second, brand quality and social resistance has a significant positive effect on continuous use intention. Third, the influence of the CSV activities in Korean and Chinese libraries has been found to be partly different. Through the conclusion and discussion section, the theoretical implications of this study, practical implications and in-depth discussions on the limitations of the study and its future direction were presented.

The Influence of Teacher-Librarians' Autonomy Support on Middle School Library Users' Satisfaction and Continuance Intention: The Mediating Role of Three Basic Psychological Needs (사서교사의 자율성 지지가 중학생의 학교도서관 만족도와 지속의도에 미치는 영향 - 기본심리욕구의 매개효과를 중심으로 -)

  • Kim, Jiwon;Park, Ji-Hong
    • Journal of the Korean BIBLIA Society for library and Information Science
    • /
    • v.32 no.1
    • /
    • pp.59-87
    • /
    • 2021
  • The purpose of this study is to investigate the influence of teacher-librarians' autonomy support on the school library users' satisfaction and continuance intention. Based on SDT(self-determination theory), it focuses on the mediating effect of BPN(basic psychological needs) between the autonomy supports and the satisfaction of the school library users. A survey was administered to 331 middle school students and the research model was examined by using regression analysis and Hayes' parallel multiple mediator model. The findings show that the teacher-librarians' support for autonomy directly and indirectly has a positive effect on the students' satisfaction with the school library, and perceived autonomy and competence among the sub-factors of basic psychological needs are found to have a significant mediating effect between the support of the librarian's autonomy and satisfaction with the school library. In addition, students' satisfaction with the school library shows a significant effect on the continuance intention. This study is meaningful in that it presents the role of teacher-librarians as a factor affecting students' motivation to use school libraries and provides implications for revitalizing school libraries.

A Visual Analysis on Factors Affecting Repurchase Intention in Social Commerce - Focused on Group-buying Social Commerce - (소셜커머스 재이용의도에 영향을 미치는 요인에 관한 시각화 분석 - 공동구매형 소셜커머스를 중심으로 -)

  • Mun, Seong Min;Han, Hyun Woo;Ha, Hyo Ji;Lee, Kyung Won
    • Design Convergence Study
    • /
    • v.13 no.6
    • /
    • pp.137-152
    • /
    • 2014
  • In considering the overheated competition amongst social commerce, it is imperative to determine which parts of the social commerce service are considered important by consumers, and which parts need improvements to sustain relationship between consumers and the corporation. Therefore, this research has identified the motives for usages of consumers as affordability, convenience, information acquisition, pleasure, and sociability, and set satisfaction as a factor that works as a medium between previously mentioned motives and willingness to repurchase to identify factors that affect willingness to repurchase and factors that affect positively. Additionally, to identify significant results that have not been identified in statistical analysis. The experiment was conducted on those who have experienced purchase on social commerce or are currently using social commerce. The survey was created based on prior research, and has representativeness as a sample were conducted empirical analysis and visualization analysis. As the research result, the result that satisfaction causes are in close relationship with causes for repurchase, and affordability has the most positive effect among the five motives for usage were deducted, and the conclusion that the relationship among data are easily deducted when statistic analysis and visual analysis are carried out at the same time was postulated.

모바일 부분 유료화 게임의 천장 시스템이 지속 과금 의도에 미치는 영향

  • Chio, Hun;Kim, Chung-woon;Lee, Yu-bin;Lee, Yons-Seol
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
    • /
    • 2022.05a
    • /
    • pp.615-617
    • /
    • 2022
  • Currently, the 'Gacha' system is becoming an indispensable profit generation method for online and mobile games. The system, also called "probability randomization," proceeds with cash-based payments, and it is not clear how much money you need to use to obtain the item you want. So, in response to the backlash of users, game companies introduced a "ceiling" system that allows users to get the items they want if they use it for more than a certain amount, and added several profit generation methods using it. We examine the impact of this system on continuous billing induction.

  • PDF

Service Factor is Effect on Revisiting for Old People : Centering around Mediator Effect for Feeding Satisfaction (서비스요인이 재이용의도에 미치는 영향 : 급식만족도의 매개효과를 중심으로)

  • Kim, Yoon Hee;Ha, Kyu Su
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
    • /
    • v.10 no.2
    • /
    • pp.59-67
    • /
    • 2015
  • This studying is on the degree of reuse that runs from Seoul Palace Y elderly welfare and general social demographic is to the welfare service factors of the path Restaurant (hygiene, workers, convenience, food, accessibility, environmental, and social relationships), and influence, the process of was to effect on determining on to the mediating effect on the satisfaction with the meals ages overrun 65 years using the path restaurant was applied to the final total of 310 valid samples were subjects. We take advantage of SPSS 19.0, the first study showed that rental housing other all the factors affecting the satisfaction of catering service factor analysis of the demographic characteristics. Showed Secondly, characteristics and service factors, one of the demographic characteristics education, service factors that affect all of the factors identified in the reuse of reclaimed relationship satisfaction and feed results. Third, there are the demographic characteristics and service factors and the relationship of re-verifying the mediating effect of feeding satisfaction results, effects a positive the degree of reuse factor and the employees of the catering service satisfaction. Therefore, continued and investment is outer required the efforts of local governments for quality of service and satisfaction path restaurant you will be looking improving them for ways towards attention improve the multilateral environmental Furthermore Feed.

  • PDF

Effects of Job Stress of Employees of Security Industry on Organizational Commitment and Turnover Intent (시큐리티업무 종사자의 직무스트레스가 조직몰입 및 이직의도에 미치는 영향)

  • Song, Eun-Il;Lee, Jong-Ho
    • Korean Security Journal
    • /
    • no.50
    • /
    • pp.265-283
    • /
    • 2017
  • The purpose of this study is to examine the effects of job stress on Organizational commitment and turnover intent with targets of Employees of Security Industry. A total of 156 answered questionnaires were used as final data. The following conclusions were obtained by conducting correlation analysis and multiple regression analysis using SPSS 18.0 statistical program. First, it is found that Organizational commitment effects some sub-factors of job stress such as inappropriate compensation, insufficient job control and job requirements. Second, it is found that turnover intent affects some sub-factors of job stress such as inappropriate compensation, insufficient job control and job requirements. Third, it is found that turnover intent affects Organizational commitment. Based on the result of the research, job stress seems to affect organizational commitment and people's decisions to change jobs. The two variables job stress and organizational commitment act as key factors in deciding whether to change jobs, while organizational commitment plays as an important parameter. In other words, there should be principles to do work along with channels through which workers communicate with each other. To this end, there need to be programs educating people to work together as well as systematic assistance and support to encourage people to develop their expertise.

  • PDF

The Effect of the Punishment for Internet Piracy on Attitude and Intention: Focusing on the Moderating Effect of Piracy Education (인터넷 저작권 침해에 대한 처벌이 태도와 침해 의도에 미치는 영향에 관한 연구: 저작권 교육의 조절변수 효과를 중심으로)

  • Park, Joo-Yeon
    • Journal of Information Management
    • /
    • v.43 no.3
    • /
    • pp.61-78
    • /
    • 2012
  • Internet is widely spreading in everyday life and it makes easy to find and share information on the Internet. Many of Internet users are copying and distributing copyrighted materials freely on the Internet without recognizing that it is unethical and illegal behavior. The rate of Internet piracy is constantly increasing even though the regulation and punishment for piracy behavior are to be strict. However, there is a lack of study about the relationship between the punishment and education for intenet piracy on users' attitude and intention toward piracy on the Internet. The purpose of this study is therefore to find out the effect of the level of punishment for internet piracy on users' attitude and intention. This study also examines the moderating effect of piracy education on the relationship between punishment and piracy intention. The study shows that the punishment is directly associated with the attitude but not associated with the piracy intention. The piracy education has a significant effect on the relationship between punishment and intention. The result of this study could bring up the issue of intellectual property protection on the Intenet and suggest an importance of piracy education to educators, managers and internet users.

A Study on Building Trust in Mobile Payment System -Focused on Developing Hierarchical Trust Model- (모바일 간편 결제 시스템의 신뢰형성에 대한 연구 -계층적 신뢰모형 개발을 중심으로-)

  • Choi, Yoo-Jung;Choi, Hun
    • Management & Information Systems Review
    • /
    • v.35 no.3
    • /
    • pp.23-36
    • /
    • 2016
  • As a new alternative to cash and credit-cards, mobile payment has been attracting world's attention. Although fin-tech, a mobile payment system provider, has been a rising issue, mobile payment systems is not yet widely used domestically. Because trust is the most important element in revitalizing the mobile payment system, we hoped to develop a hierarchical trust model to analyze the multi-dimensional trust factor. In this study, surveys were conducted to identify the components that affect the overall trust of a mobile payment system. It has been concluded that cognitive trust, affective trust, trust in system quality affect the overall trust of the system, and this trust affects the continuance intention of users.

  • PDF

Preference Analysis for Location Based Constructs on Smartphone Environment (스마트폰 환경에서 위치기반 속성에 대한 선호도 분석)

  • Nam, Soo-tai;Kim, Do-Goan;Jin, Chan-yong
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
    • /
    • 2014.05a
    • /
    • pp.171-174
    • /
    • 2014
  • Increasingly important user based service on the smart media era, and increasing awareness about the user experience. In this study, by considering these realities, what impact location based constructs on smartphone environment, continuous intention to use you want to identification. Thus, this study conducted of preference the influencing factors for location based constructs. First steps, based constructs known empirical studies were categorized information, entertainment, safe&emergency, navigation&tracking and advertising& commerce. Second Steps, the categorized factors were analyzed preference relationship between constructs using AHP(analytic hierarchy process) technique. Questionnaire survey was conducted to those who employees S Telecom in Busan city and Gyeongnam province during 2000. 4. 15 and 2014. 4. 30. The result of the analysis might be summarized that the navigation(0.133) has the highest preference ran in the constructs. Based on these findings, several theoretical and practical implications were suggested and discussed.

  • PDF