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http://dx.doi.org/10.1633/JIM.2012.43.3.061

The Effect of the Punishment for Internet Piracy on Attitude and Intention: Focusing on the Moderating Effect of Piracy Education  

Park, Joo-Yeon (Graduate School of Information, Yonsei University)
Publication Information
Journal of Information Management / v.43, no.3, 2012 , pp. 61-78 More about this Journal
Abstract
Internet is widely spreading in everyday life and it makes easy to find and share information on the Internet. Many of Internet users are copying and distributing copyrighted materials freely on the Internet without recognizing that it is unethical and illegal behavior. The rate of Internet piracy is constantly increasing even though the regulation and punishment for piracy behavior are to be strict. However, there is a lack of study about the relationship between the punishment and education for intenet piracy on users' attitude and intention toward piracy on the Internet. The purpose of this study is therefore to find out the effect of the level of punishment for internet piracy on users' attitude and intention. This study also examines the moderating effect of piracy education on the relationship between punishment and piracy intention. The study shows that the punishment is directly associated with the attitude but not associated with the piracy intention. The piracy education has a significant effect on the relationship between punishment and intention. The result of this study could bring up the issue of intellectual property protection on the Intenet and suggest an importance of piracy education to educators, managers and internet users.
Keywords
Internet Piracy; Punishment; Piracy Education; Piracy Intention; Behavior;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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