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Identification of Alternative Tourists' Distinctive Characteristics by Comparing with Mass Tourists in Jeju Island  

Kang, Mihee (Green Research Inc.)
Park, Chanwoo (Korea Forest Research Institute)
Lee, Yeongjoo (Department of Forest Sciences, Seoul National University)
Kim, Seongil (Department of Forest Sciences, Seoul National University)
Publication Information
Journal of Korean Society of Forest Science / v.95, no.6, 2006 , pp. 759-767 More about this Journal
Abstract
Firstly, this study aimed to identify differential characteristics of alternative tourists by comparing socioeconomic and travel characteristics, ecotourism cognition level and intention to participate in ecotourism, and eco-friendly travel attitudes between alternative tourists and mass tourists visiting Jeju Island. Secondly, it aimed to evaluate the possibility of the Jeju experimental forests managed by Warm Temperate Forest Center as an alternative tourism destination. The results shown that alternative tourists had more positive travel attitude and higher level of cognition of ecotourism and intention of participate in ecotourism than mass tourist. The cognition level and the intention of visit the experimental forests were also higher in alternative tourists group. In addition, alternative tourists were more active and participatory in nature-oriented activities, and evaluated themselves culture and nature oriented tourists. Thus, it is required to keep monitoring the alternative tourists' distinctive characteristics and to reflect those in developing and managing alternative tourism destinations.
Keywords
alternative tourism; ecotourism; travel attitude; Jeju;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
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