• The Journal of the Korea Contents Association
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• v.14 no.11
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• pp.871-882
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• 2014

The purpose of this study was to identify the effect of transformational leadership on passion, innovative behavior and organizational citizenship behavior in the jewelry companies. The results indicate that transformational leadership makes significant influence on employees' passion in order of intellectual stimulation, individual consideration and charisma. Furthermore, employees' passion also makes significant positive influence on both employee's innovative behavior and organizational citizenship behavior. It is also found that charisma, individual consideration and intellectual stimulation of transformational leadership has indirect impact on innovative behavior and organizational citizenship behavior through the passion. It is expected that the results of this study will make a contribution to the improvement of competitiveness in the jewelry companies by suggesting a new viewpoint regarding how transformational leadership work to motivate employees' passion, innovative behavior and organizational citizenship behavior in the jewelry companies.

• Proceedings of the Korean DIstribution Association Conference
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• 2005.11a
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• pp.103-128
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• 2005

본 연구는 기업의 성과를 향상시키는 중요한 요소로 알려진 종업원의 조직시민행동을 고객관점에서 측정하고, 관련 변수들인 서비스품질, 고객만족, 호의적 구전과의 인과관계를 실증적으로 규명해보고자 하였다. 그동안 마케팅에서 OCB에 관한 많은 연구가 있었지만, 선행 연구들은 조직의 관점에서 종업원의 OCB를 측정하는 연구가 대부분이었다. 자료 수집 단계에 있어 OCB의 효과를 좀 더 폭넓은 산업에 걸쳐 파악하고자 미용실과, 주점, 패스트푸드 점 등 다양한 서비스산업 이용자를 대상으로 설문지를 수집하였다. 분석결과, 접점종업원의 조직시민행동과 관련한 몇 가지 중요한 사항을 발견할 수 있었다. 첫째, 종업원의 OCB는 고객이 지각하는 서비스품질에 유의한 관계가 있었다. 즉, 고객들이 관찰하기에 종업원들이 규정된 역할을 초월하여 조직 내 동료들을 도와주고 고객의 편의성을 지향하며 그들이 속해 있는 조직에 대해 긍정적인 자세를 가지고 있는 것으로 판단되면, 고객들은 종업원을 신뢰하고, 또 그들에게서 제공받는 서비스품질을 높게 지각한다는 사실을 알 수 있었다. 둘째, 조직시민행동은 서비스품질을 매개로 하여 고객만족에 간접적인 영향을 미친다는 사실을 발견하였다. 마지막으로 만족한 고객은 호의적인 구전행동을 하는 것으로 나타났다. 구전은 기업의 공식적인 마케팅 전략 이상의 효과를 가지는 촉진 도구이다. 따라서 서비스조직은 고객의 성과를 향상시키기 위해 종업원의 OCB를 관리해야 함을 이해할 수 있었다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.11
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• pp.402-415
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• 2019

This study explores the effect that unresearched organizational conduct has on employee engagement (job immersion) as a cause variable and the results from it. Major results identified in an empirical analysis are as follows. First, the main causes of organizational citizenship behavior (such as altruism, conscientious behavior, moral behavior, participatory behavior, and fair play) are shown to not affect job immersion. In other words, conscientious, participatory, and fair behavior affects job immersion, with participatory behavior having the greatest impact. Second, employees' concentration in an organization was only affected by participatory behavior and fair play behavior from among the factors of organizational citizenship behavior, only more so. That is, it has been shown that some of the causes of organizational citizenship behavior, including participatory behavior and fair play behavior, affect employee inter-behavior, and some of them are more influential than others. Third, the only factor that influences the intention to switch jobs among the organizational citizenship behavior is participatory behavior. In other words, altruism, conscientiousness, politeness, and fair play behavior do not affect the way people move from job to job. Participation in organizational citizenship behavior and fair play may affect employee inter-behavior, and the more influential participatory behavior may also affect the intention to relocate.

• The Journal of the Korea Contents Association
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• v.12 no.3
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• pp.206-213
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• 2012

This study analyzed on the effect worker's organizational citizenship behaviors of vision sharing and values congruence in social enterprise. Analysis results are as follows: the higher the degree of match value of worker and organization, organization's vision have on active organizational citizenship behaviors in social enterprise. And, non-profit organization, full-time employee and Non-disadvantaged are actively organizational citizenship behaviors. Social enterprises's purpose are to solve the social problem in communities and creating the jobs for the vulnerable. Therefore, the administrator of social enterprise strive to share the vision of the organization with worker, and should pay more effort in the selection process for selecting the worker that matches with organization's value.

• The Journal of the Korea Contents Association
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• v.8 no.6
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• pp.195-203
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• 2008

This research aimed to help the employers of hotel corporations by analyzing the effects of fairness of restructuring on employees' organizational commitment and organizational citizenship behavior. The research found that employer's fairness of restructuring has significant affects on the degree of employee's organizational commitment, thereby reducing the negative effects of restructuring and enhancing organization commitment and organizational citizenship behavior. Therefore, this study aims to examine impact of justice perception of layoff on survivors' organizational commitment and organizational citizenship behavior in hotel corporations. There are main results in this research given below; First, as procedural justice and distributive justice are higher, survivors' organizational commitment and organizational citizenship behavior are higher in the restructuring process. Second, as organizational commitment is higher is also higher organizational citizenship behavior in the restructuring process.

• Journal of Digital Convergence
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• v.12 no.10
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• pp.109-119
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• 2014

The two main purposes of this study were to investigate the influence of ethical leadership on employees' behaviors in terms of organizational citizenship behavior (OCB) and in role behavior and to explore the mediating role of psychological ownership in the relationship between ethical leadership and employees' behaviors (OCB and in role behavior). To achieve these two research purpose of this study, this study employed two research methods: literature review and empirical testing of the developed hypotheses. The results showed that there was a positive and statistically significant relationship between ethical leadership and employees' behaviors (OCB and in role behavior), and psychological ownership played as a moderator in the relationship between ethical leadership and employees' behaviors. Based on the findings, this study discussed practical implications and suggested future research directions.

• Journal of Distribution Research
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• v.12 no.4
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• pp.79-108
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• 2007

In this study, we measured customers' perception of organization citizenship behaviors of employees which are known as the important factor for improving performance of companies, and examined the path relationship among related variables such as service quality, customer satisfaction, trust, and positive word of mouth. Although there have been many studies of OCB in the marketing field, the majority of these studies measured employee's OCB from the organization's perspective. This study has extended the prior studies by measuring employee's OCB from the customer's perspective. Customers of beauty salons and public houses were researched such that OCB may be applied to more various customer contact situations. The result is as follows. First, employees's OCB had a direct effect on perceived service quality and trust, and had an indirect effect on customer satisfaction. It means that customers evaluate the service quality of employees and trust frontline employees when they observed employees helping other organizational members, orientated customer facilitation beyond the regulated role and showed positive attitudes for their organization. As a result, customers feel more satisfied. Secondly, OCB had an indirect effect on positive word of mouth through mediation of service quality, satisfaction, and trust. Finally, consumer facilitation had the largest effect on consumer attitude among three dimensions of OCB-consumer facilitation, organization involvement, and sportsmanship. We understood the relationship between frontline employee's OCB and customer attitudes, and the necessity of multidimensional approach in measuring employee's OCB from the customer's perspective.

• Journal of the Korean Society for Railway
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• v.15 no.2
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• pp.199-204
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• 2012

This study examines the mediating effect of Organizational Citizenship Behavior in the relationship between Job Insecurity and self-reported Job Performance. 207 employees from 4 Railroad Organizations (Korail, Seoul Metro, Incheon Metro, Metro 9) are selected as the main target of this study. Based on advanced researches, hypothesizes are developed and according to received questionnaires, SPSS 18.0 is used for testing empirically. Result shows that with Mediating variable OCB, Job Insecurity is negatively associated with self-reported Job Performance. And because OCB is complete mediating in the relationship between Job Insecurity and self-reported Job Performance, actually, OCB is shown to play a very important role in Job Insecurity.

• Management & Information Systems Review
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• v.38 no.3
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• pp.21-34
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• 2019

It is a very important task for managers to motivate employees who work at service encounters where interaction with customers is important. The purpose of this study is to propose the trust of supervisor and supervisor's expressions as factors that can enhance or strengthen employees' prosocial behavior. Hierarchical regression analysis was used for this purpose. The results and implications are as follows. First, trust toward supervisors appeared to be a factor to improve employees'engagement. Second, job engagement has a positive effect on prosocial behavior of employees, that is, customer oriented behavior and organizational citizenship behavior. Finally, this work confirmed the moderating effect of the supervisor's gratitude expressions in the relationship between trust toward supervisor and job engagement. Research on gratitude in the marketing field is still in its infancy, and previous researches are focused on business and consumer relations. Expressing gratitude can be a natural tendency. This study suggests that gratitude expression should be introduced as part of organizational culture.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.8
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• pp.5522-5533
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• 2015

This study analyzes the effect of leadership styles (transformational leadership, transactional leadership, and servant leadership) of CEOs at small and medium-sized enterprises on the organizational effectiveness of the employees (organizational commitment and organizational citizenship behavior). A survey was conducted on 573 employees of domestic small and medium-sized enterprises in the electric, electronic, and IT industries, and the data was used to perform statistical analysis. As the result, charisma of transformational leadership, individual consideration, emotional healing of servant leadership, wisdom, and stewardship were shown to have positive effect on the organizational commitment. Furthermore, charisma of transformational leadership, exceptional management of transactional leadership, wisdom of servant leadership, and stewardship were shown to have positive effect on organizational citizenship behavior.