• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.10 no.6
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• pp.81-87
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• 2015

The purpose of this study is to explore the relationships among CSR activities, relationship quality, and organizational performance in an exclusive Liquor licensed Wholesalers in Korea. In this research, CSR activities consists of four factors including characterizes(consumer, economy, philanthropy, and environment). First, this study investigated how CSR activities affected both Honesty Trust and Reciprocity Trust, second analyzed how both Honesty Trust and Reciprocity Trust influenced organizational performance. The data were obtained from a questionnaire handed out to a random sample of 95 individuals that exclusive license operators. With the information obtained, and after the scales validation process, PLS(Partial Least Square) has been conducted. The analysis results indicate that CSR activities, relationship quality, and organizational performance in an exclusive license operators. According to the analysis, first, both economy and environment affect both Honesty Trust and Reciprocity Trust. second Honesty Trust affect organizational performance. Finally, based in the findings of this study, theoretical contribution and managerial implications are discussed.

• Journal of Internet Computing and Services
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• v.16 no.4
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• pp.83-91
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• 2015

The purpose of this study was to examine the effect of trust toward digital risk management organization on risk perception and cognition of risk management focused on expert survey. The results were as follows. First, Trust toward digital risk management organization influenced negatively on risk perception. Second, Trust toward digital risk management organization influenced positively on cognition of risk management organization. Third, risk perception on digital risk influenced not significantly on cognition of risk management organization. Findings of this study requires an effort to increase trust of digital risk management organization and to develop trust-based decision-making on digital risk.

• The Journal of the Korea Contents Association
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• v.15 no.8
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• pp.258-270
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• 2015

The study aims at verifying the effect of the image, trust and responsiveness to social welfare organizations on continuing the sponsorship of private donors, the mediating effect of the organizational identification and the moderating effect of their financial status. As a result of causal analysis of the variables by structural equation models, regardless of donors' financial status, social welfare organizations' image, trust and responsiveness has no direct effect on continuing the sponsorship. Among the donors in relatively good financial status, social welfare organizations' image, trust and responsiveness positively have direct effects on organizational identification, which has a direct effect on continuing the sponsorship. That is, the image, trust and responsiveness influence the continuity of the sponsorship through the full mediating effect of organizational identification. On the other hand, among relatively poor donors, only the organizations' image and trust positively influence the organizational identification, The direct and indirect effects on the continuity of the sponsorship are different according to the private donors' financial status, which means that the moderating effect of the donors' financial status is proved. The result of latent mean analysis regarding 5 main latent variables according to the private donors' financial status, shows the significant difference in the continuity of sponsorship only(Mean= .197, Cohen's D=.779). By emphasizing that Organizational identification is a critical factor in terms of enhancing the continuity of sponsorship, some practical implications are discussed based on the study's findings.

• Journal of Digital Convergence
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• v.18 no.9
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• pp.135-144
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• 2020

This study aimed to discover the effects of CSR activities on manufacturing employees' organizational trust and job satisfaction. A proposed model based on previous research was empirically tested via structural equation modeling by AMOS using 374 valid samples collected from current employees of D-Heavy Industries & Construction in Chang Won. The results of the empirical analysis are summarized as follows. CSR activities had a partially direct impact on job satisfaction and organizational trust. It has been confirmed that organizational trust has a partial mediation effect(full mediation effect) in the process of CSR activities and job satisfaction. These findings indicate that there exist interrelationships among entrepreneurship, internal and external CSR activities, organizational trust, and job satisfaction. In particular, the importance of CSR activities were identified in terms of effective organizational management by confirming their impact on organizational trust of employees. In addition, organizational trust was verified as an antecedent factor to improve job satisfaction.

• The Journal of the Korea Contents Association
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• v.5 no.6
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• pp.264-272
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• 2005

It is generally defined that the trust between members are relayed on the belief of ability and support. The purpose of this study is to make sure that participative decision making effects on productivity of group based on that cooperative relationship could bring the productive improvement. As the results, we could figure out that satisfiable rate of performance feedback and open communication are related with the productivity Especially, an administrative group based on the mutual trust, can meet the level of customer's satisfaction and cultural multiplicity. Setting up the mutual trust is to maximize the ability of members and to derive the motivation of working concentration.

• The Journal of the Convergence on Culture Technology
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• v.9 no.2
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• pp.51-56
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• 2023

This paper analyzes the relationship between organizational development culture, intra-organizational trust, and communication and their influence on corporate competitiveness. The research model is composed that development culture has a positive effect on trust and communication, and that trust and communication have a positive effect on corporate competitiveness. The data for the analysis were integrated at the company level (510 companies) and used the data of 9,053 employees collected in the 1st survey of the Human Capital Company Panel(HCCP II) of the Korea Research Institute for Vocational Education and Training(KRIVET). For corporate competitiveness, responses to 10 factors for internal process capability and customer service capability were used. The structural equation model was employed to analyze the research model. As a result of the analysis, development culture had a positive effect on organizational trust and communication. And trust and communication were found to have a positively effect on corporate competitiveness. In the indirect effect analysis through bootstrapping, the development culture did not show indirect effects through trust and communication, so only direct effects between development culture, trust and communication, and corporate competitiveness could be confirmed.

• Informatization Policy
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• v.20 no.4
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• pp.23-50
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• 2013

The main purpose of this study is to empirically examine and to develop the optimal model about an influential relationship between the types of source-based trust and knowledge sharing of local government officials. Procedural and distributive justice-based calculative trust in organization, cognition-based trust in organization, cognition-based trust in supervisor, cognition-based trust in coworkers, and emotion-based trust in coworkers were set up as independent variables of this research model, and sharing of tacit knowledge and explicit knowledge based on the knowledge content as dependent variables. The research results shows that the suitability of each model has approximate value to the required level, and that emotion-based trust in coworkers significantly affects knowledge sharing for both the individual and integrated factors in hypothetical influential relationship. This study is expected to help to enable knowledge sharing in various situations by dividing the concepts of trust that affect knowledge sharing into a few types, and deriving the influential model of knowledge sharing by types.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.17 no.5
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• pp.223-235
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• 2022

The satisfaction and performance levels of employees also depend upon the leadership styles adopted by corporate leaders. Meanwhile, organizational identification is a fundamental organizational behavioural concept in business that influences employee belongingness with the organization. Taking into account the relevance of this research topic, this paper aims to understand of organizational identification and leadership styles in SMEs. It also investigated the mediation role of organizational true. For the analysis, a questionnaire survey was conducted on employees of SMEs, and the collected data were analyzed using the hierarchical multiple regression analysis. Analysis results are as follows: First, out of leadership style, transformational leadership, transactional Leadership had a positive effect on job satisfaction. Second, organizational identification had a positive effect on job satisfaction. Third, in the relationship between leadership, organizational identification and job satisfaction, the mediating effect of organizational true had significant transformational leadership→organizational truer→job satisfaction, transactional leadership→organizational truer→job satisfaction, organizational identification→organizational truer→job satisfaction. The results of this study show that the role of middle managers is very important in SMEs. The leadership of SME managers can also be linked to organizational performance through the job satisfaction of workers. Therefore, SME' CEO should provide opportunities to receive professional training on the leadership of middle managers. In addition, SME' CEO need a strategy to instill a positive image of the organization in workers through the organizational vision.

• Journal of Digital Convergence
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• v.8 no.1
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• pp.11-26
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• 2010

The purpose of this paper is to study building and maintaining consumer trust in mobile contents for tourism and travel in perspective of public sector. Mobile contents services are increasing rapidly. Tourism contents in mobile services are non profit business model in an early and immature stage toward the ubiquitous era. Non-profit organization plays a role as service provider through Internet and wireless telecommunication in an information-intensive and network-oriented environment. This article is proposed nonprofit organizations as tourism contents service provider to identify a conceptual framework that can build continuous trusted mobile contents under ubiquitous environment according to developing and maintaining stage. The results based on the focus group interview methodology highlights a conceptual foundation for service providers in nonprofit domain.

• Journal of Digital Convergence
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• v.15 no.5
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• pp.461-469
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• 2017

This study is to investigate the relationship among anticipation, organizational trust and cooperative intention of members of ski club for 2018 Pyeongchang Winter Olympics. Moreover, to provide the basic data for Gangwon-do Province, Pyeongchang-gun and 2018 Pyeongchang Winter Olympics committee and to propose a plan to become a successful tournament by leading to take active participation and cooperation of the ski club members. In order to achieve these objectives, this study was given to a sampling of 341 people from members of ski club in Gangwon W, F resort. First, there was correlation static (+) between expectations and organizational trust among all factors and partially impact on an organizational trust by economic/industrial and social/cultural factors as a sub factors of expectation. Second, correlation static (+) between expectations and cooperative intention among all factors and significant impact on cooperative intention by social/cultural factors as a sub factors of expectation. Third, correlation static (+) between organizational trust and cooperative intention among all factors and significant impact on cooperative intention by trust factor as a sub factors of expectation.