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http://dx.doi.org/10.14400/JDC.2017.15.5.461

Impact on organizational trust and cooperative intention from expectations of ski hobbyists for 2018 Pyeongchang Olympic Winter Games  

Kang, Myung-Goo (Inha University)
Suh, Dong-Hwan (Inha University)
Publication Information
Journal of Digital Convergence / v.15, no.5, 2017 , pp. 461-469 More about this Journal
Abstract
This study is to investigate the relationship among anticipation, organizational trust and cooperative intention of members of ski club for 2018 Pyeongchang Winter Olympics. Moreover, to provide the basic data for Gangwon-do Province, Pyeongchang-gun and 2018 Pyeongchang Winter Olympics committee and to propose a plan to become a successful tournament by leading to take active participation and cooperation of the ski club members. In order to achieve these objectives, this study was given to a sampling of 341 people from members of ski club in Gangwon W, F resort. First, there was correlation static (+) between expectations and organizational trust among all factors and partially impact on an organizational trust by economic/industrial and social/cultural factors as a sub factors of expectation. Second, correlation static (+) between expectations and cooperative intention among all factors and significant impact on cooperative intention by social/cultural factors as a sub factors of expectation. Third, correlation static (+) between organizational trust and cooperative intention among all factors and significant impact on cooperative intention by trust factor as a sub factors of expectation.
Keywords
Winter Olympics; Ski; Anticipation; Organizational trust; Cooperative intention;
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Times Cited By KSCI : 2  (Citation Analysis)
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