• Title/Summary/Keyword: 이용지속의도정책

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Analysis of Factors Affecting Big Data Use Intention of Korean Companies : Based on public data availability (국내기업의 빅데이터 이용의도에 미치는 영향요인 분석 : 공공데이터 활용여부를 기준으로)

  • Jeong, HwaMin;Lee, SangYun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.20 no.10
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    • pp.478-485
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    • 2019
  • This is an exploratory study to examine factors affecting South Korean companies' intentions to use big data technology and services based on whether the companies use public data or not. This study, using R, conducted chi-squared tests and logistic regression analysis. As a result of the logistic regression analysis, cost reduction had a positive effect on the big data-use intentions in companies that use public data, whereas with companies that do not use public data, customer satisfaction had a positive impact, and support for decision-making had a negative impact on the intention to use big data. Recently, the South Korean government has focused on improving the utilization of public data and big data. However, as a result of this study, the use of public data and big data in South Korea is still insufficient. Yet, considering that the data utilized for this study was created in 2017, additional study using public data and big data is also required.

The Study on the Factors Affecting Discontinuance Intention of FinTech Payment Service: Focusing on Y University Students (핀테크 지급결제 서비스 사용중단의도 영향요인 연구: Y대학 재학생을 중심으로)

  • Chang, Eun-Jin;Hwang, Sin-Hae;Kim, Jeoung-Kun
    • Journal of Digital Convergence
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    • v.20 no.3
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    • pp.117-129
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    • 2022
  • In the perspective of value-based adoption mode, this study empirically examined the factors that affect the intention of users of Fintech payment services to stop using them. A survey of college students who are familiar with digital devices, have no objection to payment and settlement services, and have high service access. A total of 148 questionnaires were analyzed using SPSS and SmartPLS. The study results show that perceived benefits, complexity, and security concerns are significant factors influencing the discontinue intention of Fintech payment services. Among them, the perceived benefit showed the most significant influence. Based on the results of this study, Fintech providers will be able to build a service environment to provide continuous benefits for maintaining long-term relationships with users, improve systems to secure various uses, and reduce users' negative perceptions of security. Recently, the use of services by the elderly has increased, so it is necessary to expand the scope of this study to target various age groups in future research.

The Effect of the Punishment for Internet Piracy on Attitude and Intention: Focusing on the Moderating Effect of Piracy Education (인터넷 저작권 침해에 대한 처벌이 태도와 침해 의도에 미치는 영향에 관한 연구: 저작권 교육의 조절변수 효과를 중심으로)

  • Park, Joo-Yeon
    • Journal of Information Management
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    • v.43 no.3
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    • pp.61-78
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    • 2012
  • Internet is widely spreading in everyday life and it makes easy to find and share information on the Internet. Many of Internet users are copying and distributing copyrighted materials freely on the Internet without recognizing that it is unethical and illegal behavior. The rate of Internet piracy is constantly increasing even though the regulation and punishment for piracy behavior are to be strict. However, there is a lack of study about the relationship between the punishment and education for intenet piracy on users' attitude and intention toward piracy on the Internet. The purpose of this study is therefore to find out the effect of the level of punishment for internet piracy on users' attitude and intention. This study also examines the moderating effect of piracy education on the relationship between punishment and piracy intention. The study shows that the punishment is directly associated with the attitude but not associated with the piracy intention. The piracy education has a significant effect on the relationship between punishment and intention. The result of this study could bring up the issue of intellectual property protection on the Intenet and suggest an importance of piracy education to educators, managers and internet users.

Study on the influencing factors of rural tourism behavior intention in China based on the theory of planned behavior (계획행동이론을 바탕으로 한 중국 농촌관광 행동의도 영향요인에 관한 연구)

  • He, Zhen hua;Sim, Jae yeon
    • Journal of the Korea Convergence Society
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    • v.11 no.12
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    • pp.207-224
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    • 2020
  • With the gradual improvement of China's residents' economic level, the continuous improvement of the holiday system, and the main purpose of relaxing mood and experiencing life, rural tourism has developed rapidly. In order to further achieve the goals of farmers' entrepreneurship, agricultural income increase, rural prosperity, and tourism management departments and tourism enterprises' management and operation objectives, this paper puts forward research hypotheses on the basis of relevant literature review and references. Based on the previous research results, this paper designs a questionnaire on Residents' rural tourism behavior intention, and uses SPSS23.0 to conduct correlation analysis and hypothesis test on the sample data, and draws the following conclusions: (1) rural tourism attitude, subjective norms, and perceived behavior control have a significant positive impact on rural tourism behavior intention; (2) policy system and resource conditions have a significant positive impact on rural tourism behavior intention; (3) policy system has a significant positive impact on subjective norms and perceived behavior control, and resource conditions have a significant positive impact on rural tourism attitude, subjective norms, and perceived behavior control.

The Study on Factors to Improve the Intention to Share Knowledge Using KMS: Focusing on Technology Acceptance Model, Task Stress, Knowledge Share Climate (지식관리시스템을 활용한 지식공유 의도 향상에 대한 연구: 기술수용모델, 업무 스트레스, 공유 분위기를 중심으로)

  • Hwang, Inho
    • Journal of Korea Society of Industrial Information Systems
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    • v.26 no.6
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    • pp.17-34
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    • 2021
  • As knowledge management is recognized as an important factor for organizational performance, organizations are increasing their investment in knowledge management policies and technologies. The purpose of this study is to suggest positive and negative causes on the intention to share knowledge through a using knowledge management system(KMS) and to suggest the effect of organizational sharing climate. Research models and hypotheses were presented through previous studies, and 417 samples were obtained through the survey for employees of organizations that adopted a KMS. As a result of the analysis, usefulness and ease of use of the KMS had a positive effect on the intention to share knowledge, and task conflict and ambiguity had a negative effect. The knowledge sharing climate was found to be an antecedent for the technology acceptance model and task stress. In addition, task stress moderated the effect of usefulness and ease of use with the intention to share knowledge using KMS. The results suggested the direction to be pursued at the organizational level for the continuous use of KMS.

An Empirical Study of SNS Users' Switching Intention Toward Closed SNS (SNS 이용자의 폐쇄형 SNS로의 전환의도에 영향을 미치는 요인에 관한 연구)

  • Park, Hyunsun;Kim, Sanghyun
    • Information Systems Review
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    • v.16 no.3
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    • pp.135-160
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    • 2014
  • Most Social Network Service (SNS) provide online chat, video and file sharing, blogging and others. Because of this advantage, people depend on SNS to communicate with others. However, recently SNS encourage people to reveal too much information broadly so SNS users are concerned about privacy invasion and data spill. They also feel fatigue in process of touching people they don't know while using SNSs. That is the reason why they attempt to switch from opened SNS to Closed SNS. Therefore, the purpose of this study is to empirically investigate and analyze the effect of the factors on the SNS users' switching behavior when using SNS. To accomplish this purpose, this research adopted "Push-Pull-Mooring (PPM)" framework. The PPM is proposed by population geologist, who used it to explain the incentives of demographic migration. Following PPM model, this research empirically examines the three categories of antecedents for SNS switching intention toward closed SNS: push (i.e., weak connection, privacy concern, relative complexity), pull (i.e., enjoyment, belongingness, peer influence), mooring (i.e., SNS fatigue, user resistance) factors. The survey was conducted for 285 users on SNS communities in Korea. The results of this study are as follows; First, wear connection and privacy concern are significantly related to SNS switching intention. Second, enjoyment and belongingness are significantly related to SNS switching intention. Finally, the results show that SNS fatigue has a moderating effect on the links between push factors and SNS switching Intention. Also, user resistance has a moderating effect on the links between pull factors and SNS switching Intention. These findings contribute to the SNS literature both theoretically and practically.

기업가정신에 대한 연구동향 분석

  • Jang, Seong-Hui
    • 한국벤처창업학회:학술대회논문집
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    • 2022.04a
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    • pp.73-79
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    • 2022
  • 본 연구는 동시출현단어 분석과 토픽모델링을 통해 기업가정신의 연구주제와 연구 동향을 분석하여 기업가정신 연구에 대한 향후 연구방향을 수립하기 위한 정보를 제공하는 것이 목적이다. 이를 위해 Web of Science 데이터베이스에서 "entrepreneurship"을 기본검색어로 설정하고, 2002년부터 2021년까지 발표한 영어 논문으로 제한하여 기업가정신 논문의 데이터를 다운로드하여 데이터를 확보하였다. 본 연구에서는 VOSviewer 프로그램을 이용하여 동시출현단어 분석을 하였고, R 프로그램을 이용하여 토픽모델링 분석을 하였다. 동시출현단어 분석 결과, 기업가정신과 혁신 클러스터, 기업가정신 교육 클러스터, 사회적 기업가정신과 지속가능성 클러스터, 기업성과 클러스터, 그리고 지식 및 기술이전 클러스터 등 5개의 클러스터로 구분되었다. 토픽모델링 분석 결과, 창업환경 및 경제발전, 국제 기업가정신, 다양한 기업가정신, 벤처기업과 자본조달, 정부정책 및 지원, 사회적 기업가정신, 경영관련 이슈, 지역도시계획 및 개발, 기업가정신 교육, 기업가의 혁신과 성과, 기업가정신 연구, 기업가의 창업의도 등 12개의 토픽으로 분석되었다. 본 연구의 결과는 기업가정신 연구에 대한 전반적인 연구동향을 파악할 뿐만 아니라, 기업가정신과 관련된 어떠한 연구 주제들이 다루어져 왔는지에 대해 분석함으로써 기업가정신에 대한 연구의 이해도를 높이고 기업가정신 연구가 가져올 방향성을 제안하는데 활용할 수 있을 것으로 기대된다.

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The Effects of Government Financial Support on the Performance of Industry-University Cooperation: Focus on LINC Program (정부 재정지원이 산학협력 성과에 미치는 영향 분석: 산학협력 선도대학 육성사업을 중심으로)

  • Moon, Hyungjin;Lee, Heesang
    • Journal of Technology Innovation
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    • v.24 no.3
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    • pp.29-52
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    • 2016
  • As Industry-University Cooperation (IUC) has been emphasized for securing national competitiveness in a knowledge-based economy, the South Korean government has promoted related policies, including a financial support program for facilitating IUC activities. This study examines the effects of Leaders in INdustry-university Cooperation (LINC) program, which is one of the government financial support programs for IUC, on the performance of IUC by propensity score matching. The results show that LINC program positively influences the number of technology transfers and the number of faculty that participated in start-ups. The results of this study are expected to provide implications for improving IUC policies and the financial support program.

A Study of Family Cohesion on Self-Regulation Ability of the Elderly (노인의 가족결속력이 자기조절능력에 미치는 영향 연구)

  • Jung, Myung-Hee
    • The Journal of Industrial Distribution & Business
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    • v.8 no.6
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    • pp.51-60
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    • 2017
  • Purpose - This study aimed to investigate the correlation between the social activity of the elderly and recognition of family cohesion of the elderly who are exposed to the current aging society. In addition, the study has delved into the method of family cohesion improvement through the differences between groups based on the mediator effect of how the results have effects on the elderly's self-control capabilities. Research design, data, and methodology - This study has targeted the elderly who are attending the elderly university among users in seven community centers located in Seoul and Gyeonggi-do area. The study has also conducted a survey by the format of a half-structured questionnaire. It is aiming to investigate the elderly's family cohesion with children and their self-control capability, and understand their satisfaction of social activity to help successful elderly life. The study has suggested the following as mentioned. First, the study analyzed that the perceptual factor of family cohesion with children would be deducted based on advanced researches. Second, the influencing relationship would be analyzed through the relational analysis between the elderly's family cohesion and social activity. Results - The family cohesion with children has a significant effect on psychological happiness and it showed the influencing relationship with improvement of the elderly's self-control capability. Therefore, creating fellowship through meaningful conversation with children would be needed. In addition, various programs and consultant service would be offered to build healthy relationship between aged parents and their children. Through this, the elderly will be able to have not only better relationships with their family, but also increased psychological health and well-being as well. Conclusions - It is needed that not only supporting policies for children who take care of aged parents but also that the elderly who need long-term care could meet their children whenever they want through increased numbers of sanatoriums operated by cities and countries. In addition, the nation would offer financial and administrative support continuously so that people receive the benefits from sanatoriums located in the locality of children's residence beyond the elderly's residence. Moreover, social infra would be established as well.

A Study on Influence of Information Security Stress and Behavioral Intention for Characteristic factors of Information Security Policy Perceived by Employee (통제수용자에 의해 인지된 정보보안정책 특성요인이 보안스트레스와 보안준수의도에 미치는 영향에 대한 연구)

  • Im, Kwang-su;Kwon, Hun Yeong
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.16 no.6
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    • pp.243-253
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    • 2016
  • Company strengthen various information security policy and activity in order to protect important information assets that the company has been dealing with and prevents information security accidents such as personal information spill. However, some study said these policy and activity increase employee's information security stress and still information security accidents by employees have happened so far. Therefore, this study will review preceding theories and studies used in many various fields including Information Security areas needed to explain human's behavioral intention and determinants and summarize characteristic factors that have influence on control of human's behavioral intention in the results of the above theories and studies. Secondly, this study will implement exploratory analysis on characteristic factors perceived by employees that has been stemmed from various company's information security policy and activity in order to increase employee/'s information security compliance intention under the its surrounding security circumstance. Thirdly, this study will fulfil multiple-regression analysis in order to identify cause-effect relationship between employee's perceived information security stress and employee's perceived characteristic factor. Finally, this study will explain casual relationship with same analysis methods between information security stress and information security compliance intention based on results of the survey conducted on the financial firm's employees with same analysis methods.