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http://dx.doi.org/10.14400/JDC.2022.20.3.117

The Study on the Factors Affecting Discontinuance Intention of FinTech Payment Service: Focusing on Y University Students  

Chang, Eun-Jin (School of Business, Yeungnam University)
Hwang, Sin-Hae (School of Business, Yeungnam University)
Kim, Jeoung-Kun (School of Business, Yeungnam University)
Publication Information
Journal of Digital Convergence / v.20, no.3, 2022 , pp. 117-129 More about this Journal
Abstract
In the perspective of value-based adoption mode, this study empirically examined the factors that affect the intention of users of Fintech payment services to stop using them. A survey of college students who are familiar with digital devices, have no objection to payment and settlement services, and have high service access. A total of 148 questionnaires were analyzed using SPSS and SmartPLS. The study results show that perceived benefits, complexity, and security concerns are significant factors influencing the discontinue intention of Fintech payment services. Among them, the perceived benefit showed the most significant influence. Based on the results of this study, Fintech providers will be able to build a service environment to provide continuous benefits for maintaining long-term relationships with users, improve systems to secure various uses, and reduce users' negative perceptions of security. Recently, the use of services by the elderly has increased, so it is necessary to expand the scope of this study to target various age groups in future research.
Keywords
FinTech; Value-Based Adoption Model; Discontinuance Intention; Payment Service; Perceived Benefits;
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Times Cited By KSCI : 11  (Citation Analysis)
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