• Journal of the Korean Society for information Management
• /
• v.40 no.1
• /
• pp.73-93
• /
• 2023

This study conducted a comprehensive analysis and evaluation of library services using YouTube through content analysis of YouTube content and emotional response analysis of user comments. This study analyzed 2,169 YouTube contents and 6,487 comments of users from 61 university libraries. The results showed that the number of 'data' content was the largest among 4 categories, followed by 'communication' and 'education' content, and 'promotion' content. Among the sub-classifications, the number of 'information services' contents was the largest. In the analysis of users' emotional responses to YouTube content, the major categories of users' emotional responses were 'data' content and 'communication' content. Most of the user's emotional responses were positive in all categories of content, and the most frequent user emotional expression was 'good'. In addition, the vocabulary used in the user's emotional response was more about the person appearing in the video than the expression of the content of YouTube contents.

• Journal of Convergence for Information Technology
• /
• v.8 no.3
• /
• pp.1-8
• /
• 2018

The purpose of this study is to investigate the interaction effects of organizational context, customer reaction, and job burnout in Senior Welfare organizations. In addition, we will analyze the moderating effects of demographic characteristics (personal characteristics, organizational characteristics). A total of 796 social workers engaged in Senior Welfare projects were analyzed. As a result, the following results were obtained. First. It was found that there was a significant difference between the variables in the sociodemographic characteristics, organizational context, customer reactions, and interaction effects on job burnout. Second, age, employment type, and Social Worker qualifications were the most important variables of control effect. The specific organizational behavioral factors between the employees and the users should be studied.

• Journal of Practical Engineering Education
• /
• v.6 no.2
• /
• pp.111-117
• /
• 2014

The purpose of this study aims to examine the effects of Career Development Center website users' recognition on contents characteristics (User Convenience, Information, Customer Service) on user responses (User Satisfaction, User Loyalty). According to the research result, first, Career Development Center of website contents characteristics explained 36.4% User satisfaction, it was affected significantly Information, User Convenience, and Customer Service in order. Second, Career Development Center of website contents characteristics explained 36.2% User loyalty, it was affected significantly Information, Customer Service, and User Convenience in order. Thus, it was important that Web site contents was improved the Users satisfaction and loyalty of Career Development Center Web site.

• Journal of the Korean Society for Library and Information Science
• /
• v.54 no.4
• /
• pp.83-105
• /
• 2020

The study explored the extent of the effect of content book trailer services among the specialized services of the library using the latest technology. The AIDMA&AISAS model was employed to measure the seven reactions of user behavior: Attention, Interest, Search, Desire, Memory, Action, and Share. A total of 287 responses were analyzed by conducting surveys with users who had experienced book trailer services at 13 public libraries located in Incheon. The study found that there were significant differences in user behavioral reactions in all of the content genre, including message, conflict, and character, and in particular, the character genre had the highest effects, followed by conflict and message genres. However, the post-hoc test indicated that there was no significant difference between the genres of conflict and character in terms of interest, search, and user satisfaction. The present study suggests theoretical implications by assessing and confirming the effects of book trailer services of the content genre on the reactions of user behavior compared with previous studies that measured the effects of the book trailer services of the form genre, and further practical implications for effective book trailer services.

• Journal of Scientific & Technological Knowledge Infrastructure
• /
• s.13
• /
• pp.110-115
• /
• 2004

성과확산과 정책연구는 지금까지의 관점에서 보면 상호 연과성이 없는 듯하나 서로 매우 긴밀한 연관 관계가 있다. 각계의 이용자들이 구축된 인프라를 이용하면서 느끼는 KISTI에 대한 반응을 정책에 반영하여 이용자의 의견을 국가 정책 및 기관의 발전 방향에 반영하기 위한 것으로 한층 성숙된 이용자의 만족도 제고 및 정책개발이 가능할 것으로 기대된다.

• Korean Security Journal
• /
• no.62
• /
• pp.321-346
• /
• 2020

The purpose of this study is to identify the relationship among customer access service, internal response, and consumption behavior of security agency users through a structural model. The research will be meaningful in that it can contribute to the development of the security industry by identifying the importance of customer access service, which is an empirical face of buyers using security agency, and thus establishing the relationship between consumer reaction and consumption behavior. The study subject is a store that uses security agency in areas with dense shopping districts in Cheonan and Asan of South Chungcheong Province, where 375 store representatives and employees were selected to conduct the research. Research tools were modified and used to suit the purpose of the research based on domestic and foreign prior research. Using two statistical programs, SPSS 25.0 and AMOS 25.0, data processing was performed: frequency analysis, exploratory factor analysis, reliability analysis, confirmed factor analysis, and structural model analysis. The statistical significance level was analyzed by setting a value of .05 and the following conclusions were obtained. First, the customer access service of security agency users has a positive impact on consumption behavior. Second, the customer access service of security agency users has a positive effect on the internal response. Third, the internal response of security agnecy users has a positive effect on consumption behavior. Fourth, the internal response has a positive effect as a medium effect between customer access service and consumption behavior of security agency users.

• Information Systems Review
• /
• v.21 no.3
• /
• pp.87-110
• /
• 2019

The Fintech services provide innovation to financial services users using various mobile devices and computers in wired and wireless communication environments. In this study, we develope a theoretical research framework to explain the psychology of Fintech services users based on a cognitive, affective, and conative framework. Using this framework, this study analyzes the relationships between the cognitive characteristics (i.e., innovation, relative advantage, ease of use, and usefulness), emotional characteristic (i.e., attitude), and behavioral characteristic (i.e., actual use) toward Fintech services users. This study conducted an online survey of people who have experienced using Fintech services. And the data of the collected Fintech services users was analyzed using structural equation model software (i.e., SMART PLS 2.0 M3). The results of the empirical analysis show the relationships between innovation, relative advantage, perceived usefulness, perceived ease of use, attitude, and actual use of Fintech service users. The results of this study provide useful information to improve the practical use of Fintech services users in the Internet of Things (IoT) environment.

• The Journal of the Korea Contents Association
• /
• v.13 no.8
• /
• pp.60-71
• /
• 2013

The current study examines the major variables -Facebook social connectedness and brand self-disclosure- that affect the relationship between users and brands. In this study, we assume that users communicate and build relationships with brands via Facebook brand fan pages, like they do with other users. Additionally, we test the effect of attitude toward Facebook fan page on intention to be a fan of the fan page. The results show that the brand's self-disclosure positively affects on attitude toward the fan page, but Facebook social connectedness has negative effects. Also, attitude toward the fan page has positive effects on the intention to be a fan. This study helps understand how brand messages are spreading across diverse Facebook users.

• Journal of Digital Contents Society
• /
• v.19 no.7
• /
• pp.1303-1312
• /
• 2018

The study analyzed the evaluation of the advertisement effect by the score and the method of the advertisement comments in ad evaluation in online site, 'TVCF'. The results are as follows. First, Internet viral advertisement showed higher number of ad comments and higher evaluation of advertisement effect than cable broadcasting advertisement. Second, the results of analysis of the difference of advertisement evaluation according to ad types and digital user characteristics showed that women are more positive than men toward both cable broadcasting and internet viral advertisement.

• The Journal of The Korea Institute of Intelligent Transport Systems
• /
• v.9 no.3
• /
• pp.20-29
• /
• 2010

The variable message sign(VMS) is a representative traffic information service medium which has the largest users and is provided and operated by a governmental agency. In this paper, we focused on psychological responses of individuals who use VMS traffic information in the light of the need for VMS to provide user-oriented service. A total of t재 scenarios were plotted to conduct our experiment on a virtual test track. A stress index analysis on VMS location, the first scenario, showed the lowest stress value at the point of 1.5 kilometers before the exit. A stress index analysis on the contents of VMS information (communication, time, and speed), the second scenario, showed the lowest stress value at time information.