• Title/Summary/Keyword: 이미지 심미성

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A Study on Clothing Consumption Value: A Qualitative Approach (의복 소비가치에 대한 질적 연구)

  • Kim, Sun-hee;Lim, Sook-Ja
    • Journal of the Korean Society of Clothing and Textiles
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    • v.25 no.9
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    • pp.1621-1632
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    • 2001
  • 본 연구는 소비자의 실제적인 의복 소비 행동을 설명할수 있는 가치 개념을 제시하기 위하여 의복 소비가치의 구체적 유형을 밝히고, 적합하고 신뢰성 있는 의복 소비가치 척도를 구성 할 수 있는 기초자료를 제시 하고자 하였다. 본 연구에서는 Sheth(1991)의 소비 가치 이론과 의류학 및 소비자 행동분야의 다양한 이론을 토대로 초점집단면접(Focus Group Interview)을 통하여 소비가치에 대한 탐색적 접근을 시도한 결과를 논의하였다. 의복의 구매와 착용의 선택상황에 영향을 미치는 소비가치는 Sheth(1991)의 5가지 소비가치 유형인 기능적 가치, 사회적 가치, 감정적 가치, 진귀적 가치, 상황적 가치 및 의복제품의 특성에 따른 자기표현적 가치로 분류되었다. 기능적 가치는 물리적 속성, 물리적 기능, 도구적 성과와 관련되었으며, 사회적 가치는 사회계층, 준거집단, 인구통계 적 특성 집단, 문화-민족적 집단과의 관련성 에 대 한 가치로 구성되었다. 감정적 가치는 긍정적, 부정적 감정 및 심미성 요인으로 구성되었으며, 진취적 가치는 다양성추구행동 요인 및 유행성의. 새로움 추구 요인과 관련되었다 또한 상황적 가치는 의복착용상황, 구매상황, 커뮤니케이션 상황으로 구성되었으며, 자기표현적 가치는 성격, 이미지 표현, 개성추구, 유행추구 등의 요인으로 구성되었다. 본 연구의 이러한 결과를 바탕으로 소비가치에 대한 양적 연구를 실시한다면, 보다 객관적인 구조를 파악하고 신뢰성 있는 측정 문항을 개발할 수 있을 것이다.

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Visual Improvement Analysis of Small Scale Urban Regeneration Projects Focusing on '72 Hour Project' (72시간 프로젝트로 본 소규모 유휴공간 재생 프로젝트의 경관적 개선 효과)

  • Kim, Hyun-Jung;Kim, Young-Min
    • Journal of the Korean Institute of Landscape Architecture
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    • v.49 no.1
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    • pp.19-30
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    • 2021
  • This research studied the effect of visual improvement of "72 Hour Project" that has regenerated small scale derelict spaces in Seoul through citizen participation. 29 projects built form 2016 to 2019 were analyzed. The research analyzed landscape image preference of before and after status of projects using 12 pairs of landscape adjectives. Basic statistical analysis, correlation analysis, factor analysis, cluster analysis, and ANOVA were performed based on the survey results. Since the satisfaction level of the projects compared with the before-condition was 3.63 higher than 3.00, it could be concluded that there was an meaningful effect of visual improvement after completion of the projects. As the result of the factor analysis, landscape adjective pairs were categorized into two factors: harmony and aesthetics. Through the cluster analysis, four clusters were formed and characteristics of each cluster were identified. As the result of rhe cluster analysis, the cluster with the high harmony level and the aesthetics level showed the highest overall satisfaction level. Comparing each cluster, it could be concluded that the factor of harmony was more important than the factor of aesthetics in evaluating the satisfaction level of projects. Analyzing qualitative aspects of project groups, spatially well-balanced design with generous vegetation areas was more effective in landscape improvement than artistic design with visually strong installations. Further researches based on behavior studies of actual users are required to compensate the limits of this research. This research can contribute to establish the improved direction of policies to regenerate various types of small scale derelict spaces.

Analysis of the Emotional experience design types of iPhone users - Focused on Q-methodology - (아이폰 사용자의 감성경험디자인 유형 분석 - Q 방법론을 중심으로 -)

  • Lee, Youngju;Lee, Hoeun
    • Journal of Communication Design
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    • v.38
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    • pp.312-320
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    • 2012
  • IPhone users who prefer to study the sensitivity of the subjective aspects of experience design elements, aiming to clarify and subjectivity, Q methodology for the study were able to detect four types through. The first type of usability on the iPhone to pursue the type of individuals who have sufficient understanding of sayongjeok behavior based on the use of features, ease of understanding, the physical sense, usability is important to all who were able to see that consist of: The second types of aesthetics to pursue the type of visual information of the product by the intuitive and subjective aesthetic impression was important to distinguish your type. The third types of discrimination to pursue the type of emotional self-image or self-owned products, to convey a message to anyone seriously here, and the fourth type is the type of active and absolute preference for the iPhone that has been identified as the type of .

Acceptability & Acceptance Intention of Younger Children's Parents for Smart Animal Toy (동물형 스마트 토이에 대한 영유아 부모의 수용성 및 수용의도)

  • Hyun, Eunja;Yoon, Hyunmin
    • The Journal of the Korea Contents Association
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    • v.15 no.5
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    • pp.639-650
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    • 2015
  • The purpose of this study was firstly, to explore the acceptability and acceptance intention of parents for smart animal toys and secondly, investigate whether there is a difference by sex and age. For this purpose, the questionnaire survey was conducted with 344 parents of younger children in Seoul and Gyeonggi Province. As a result, there were significant positive correlations among the relative advantage, aesthetics, social image of smart animal toys, the attitude of the new technology and the parents' acceptability. Whereas there were significant negative correlations among the acceptance risk and the parents' acceptability. The parents' acceptability showed differences in the relative advantages and social image according to the age of the parents and no significant difference according to purchasing experience of smart animal toys. These results indicated that the parents' acceptability and acceptance intention of smart animal toys were similar with the adoption process of innovative products or smart devices. And it was also informed that the most impact factors on parents' acceptance for smart toy were the relative advantage, social image, and the attitude of the new technology. This research will be useful in understanding parents purchasing intention of smart toys and provide valuable implication for smart toy companies, manufacturers, and developers.

Structural Relationships among Servicescape of Theme Park, Affective Image and Place Dependence - Focused on Visitors of Lotte World - (주제공원의 서비스스케이프, 정서적 이미지, 장소의존성 간의 구조적 관계 - 롯데월드 방문객을 대상으로 -)

  • Lee, Woo San;Yun, Hee Jeong;Shin, Sang Hyun
    • Journal of the Korean Institute of Landscape Architecture
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    • v.45 no.4
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    • pp.35-44
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    • 2017
  • This study intends to analyze the structural relationships among the servicescape of theme park, the affective image and the place dependence of visitors, one of the most important factors of place attachment. For this purpose, this study selects Lotte World in Seoul as a study site and conducts a questionnaire survey focused on visitors who visited the site previously. The results of an exploratory factor analysis, confirmatory factor analysis and structural equation method show that esthetics and amenity factors among servicescape of theme park affect the attractiveness and comfortableness of the affective image of visitors positively, and two factors of visitors' affective image also affect the their place dependence positively. Tourism planners or landscape designers can consider these useful servicescape elements of theme park as important planning and managing factors in order to improve the images of theme parks and the level of place attachment.

Evaluation of Seasonal Landscape Images and Preference of Streetscapes - Focusing on Street of Prunus Species - (계절별 가로 경관이미지 및 선호도 평가 - 벚나무류 가로를 대상으로 -)

  • Shin, Jae-Yun;Jung, Sung-Gwan;Kim, Kyung-Tae;Lee, Woo-Sung
    • Journal of the Korean Institute of Landscape Architecture
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    • v.39 no.3
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    • pp.51-63
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    • 2011
  • The purpose of this study is to create a landscape image that considers the selection of techniques that can enhance landscape reproduction in streetscape evaluation using 3 dimensional simulations and to evaluate ways to verify similarities and the psychological changes on the part of users by season. In the comparison of technique, the Low(apply normal map) technique was selected for the natural representation of trees in a near and middle view and the Plane technique was selected for the distant view. As the result of the verification, all indicators of physical similarity were evaluated over 4.50 points and most indicators of psychological similarity were found to have no difference except for indicators of 'disordered orderly' and 'dirty - clean'. According to the results of analyzing the landscape simulation by season, images of 'bright', 'beautiful', and 'static', etc., were evaluated high for the spring streetscape. The images of 'open', 'refresh', and 'animate' appeared high in summer and images of 'warm' and 'dark' were found to be high in fall. On the other hand, all images were evaluated as low except for the 'orderly' image. In the preference of streetscape by season, summer and spring were highly preferred at 5.01 and 4.98 with winter as the lowest at 3.48. As the results of the analysis of preference factor, the spring streetscape was found to be a major influence in preference by 0.540 in 'aesthetics'. In the case of summer, 'order' was found to be high at 0.417 while influences in preference included 'variety' and 'aesthetics' in fall and 'variety', 'aesthetics', and 'order' in winter. A determination of suitable spatial planning using a comparative analysis of various city streets will be enabled through the methods of this study.

Application of the Eco-friendly Materials for the Interior Design (친환경 실내 디자인 소재 개발 활용 방안)

  • Sung, Nak-Bong
    • The Journal of the Korea Contents Association
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    • v.11 no.10
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    • pp.209-216
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    • 2011
  • This paper, the shielding material is suggested using by the korean paper, lacquer, and charcoal those can be used more eco-friendly materials for the interior design. Also, it is designed the image-wall for improving of the electromagnetic shielding and the beauty. Suggested shielding material is manufactured with the thickness of 2 mm by the printing method of the lacquer and charcoal on the korean paper. This material has the shielding effectiveness over 95% until 2 GHz. The application for the interior design using more eco-friendly material can be reduced the effect of electromagnetic wave and the chemical substances like as the formaldehyde and the volatile organic compound (VOC).

A Study on the Admissibility of the Virtual Machine Image File as a Digital Evidence in Server Virtualization Environment (서버 가상화 환경의 가상머신 이미지에 대한 법적 증거로서의 허용성에 관한 연구)

  • Kim, Dong-Hee;Baek, Seung-Jo;Shim, Mi-Na;Lim, Jong-In
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.18 no.6A
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    • pp.163-177
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    • 2008
  • As many companies are considering to use server virtualization technology to reduce cost, the crime rates in virtual server environment are expected to be increasing rapidly. The server virtualization solution has a basic function to produce virtual machine images without using any other disk imaging tools, so that investigating virtual servers are more efficient because the investigator only has to collect the virtual machine image and submit it to the court. However, the virtual machine image has no admissibility to be the legal evidence because of security, authenticity, procedural problems in collecting virtual machine images on virtual servers. In this research, we are going to provide requirements to satisfy security, authenticity and chain of custody conditions for the admissibility of the virtual machine image in server virtualization environment. Additionally, we suggest definite roles and driving plans for related organizations to produce virtual machine image as a admissible evidence.

The Shopping Experience Values at Department Stores and Their Effects on the Brand Asset and the Store Loyalty (백화점 쇼핑경험 가치가 브랜드자산 및 점포충성도에 미치는 영향)

  • Kim, Jun-Whai
    • Journal of Digital Convergence
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    • v.12 no.2
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    • pp.151-162
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    • 2014
  • One of the largest changes in retail business in Korea since the distribution market was opened in the mid 1990s is the appearance of foreign discount stores and the rapid growth of department stores. Discount stores and department stores have changed the structure of distribution business which has been primarily made up of traditional markets and supermarkets that have been the main retail markets in Korea. The retail business is changing from just a product purchasing place to a space where various values such as pleasure, happiness, etc. are provided. Therefore the purpose of this research is to grasp the effects that the shopping experience values at department stores have on the department brands, images, and awareness by means of theoretical and empirical research. Especially I classified the shopping experience values, an independent variable, into aesthetics, pleasures, consumers' interests, and services' excellence, and I verified whether they have a meaningful effects on the brand recognition and image, an endogenous variable, and the store royalty, a final various. A total of 235 questionnaires were used for analysis to test the research hypotheses. The positive analysis was done with SPSS 17.0K and AMOS 17.0 covariance structure analysis was performed. As a result, variables of the shopping experience values except consumers' interests seemed to have not only right influences on recognition and image, but also right influences on store royalty. Therefore this research shows that department store customers not only make use of department stores to buy products, but also visit department stores to get the values of pleasure and happiness, and that these aspects have a greater influence on the department store's image, recognition, or royalty in a sense.

A Study on Colors through Regeneration Design for Abandoned Factory Buildings - The Color of Buildings in the Port Area of Bongnae-dong, Yeongdo, Busan as an Example - (폐공장 건물 재생디자인에 대한 색채 관한 연구 - 부산 영도 봉래동 항만지역 건축물 색채를 중심으로 -)

  • Li, XinTong;Zhang, Ning;Cho, Joung-Hyung
    • Journal of the Korea Convergence Society
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    • v.12 no.10
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    • pp.177-188
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    • 2021
  • In South Korea, with the advancement of the 'Port' project, the regeneration industry adapted to the modern economic development has been promoted, leading to construction around the port was also redefined. Therefore, through regeneration, the problem of image construction of buildings around the port has been re-examined, in which color is an important content of image construction. In this study, the exterior walls of abandoned factory buildings in the port area of Bongnaedong, Pusan were selected as the color research object and evaluated according to the characteristics of the regenerated factory buildings combined with the building color function. Technically, KSCP color analysis system is used for color analysis. In this way, the color plan for the exterior walls of the factory buildings is proposed to visually enhance the image of abandoned factory buildings and attract more attention, thus driving the regional economic development. The results of this study show that in order to adapt to the regional, industrial and commercial characteristics of the regenerated port space, the color hue, lightness, chroma and use area of the building can be changed to enhance the aesthetic value and enhance the inductivity and security.