1 |
Dae Yeon Cho, "A study on the effects of store loyalty on relationship marketing in the hotel industry", KYONGGI University, Master's Thesis, 2002.
|
2 |
Dobni, D. and G. Zinkhan, "In search of Brand Image: A Foucdation Analysis", Advances in Consumer Research, Vol. 17 No. 1, pp. 110-119, 1990.
|
3 |
Dodds, W. B., "In search of Value: How price and store Name Information Influence Buyers' Product Perceptions", Journal of Consumer Marketing, Vol. 8, pp. 15-24, 1991.
|
4 |
Eroglu Sevgin and Machleit Karen, "Atmospheric factors in the retail environment: sights, sounds and smells," Advances in Consumer Research, Vol. 20, p. 34, 1993.
|
5 |
Grewal, D., K. B. Monroe and R. Krishnan, "The Effects of Price-Comparison Advertising on Buyers' Perceptions of Acquisition Value, Transaction Value, and Behavioral lntentions", Journal of Marketing, Vol. 63, pp. 46-59, 1999.
|
6 |
Heyes CM, Dawson GR. A demonstration of observational learning using a bidirectional control. Quarterly Journal of Experimental Psychology: Comparative and Physiological Psychology.Vol. 42, pp. 59-71, 1990.
|
7 |
Jong Hoon Yoon & Y. M. Kim, Y. W. Yang, "A Stduy on the eCRM, Hospital Brand Experience Value, Loyalty and Re-visit Intention in the Hospital Website" The Korea Society of Management Information Systems, Collected dissertations of Spring Conference, pp,154-159, 2007.
|
8 |
Holbrook, M. B. , The Nature of Consumer Value: An Axiology of services in the consumption Experience, in Service Quality: New Directions in Theory and Practice, Roland T. Rust and Richard L. Oliver,(Eds.), Newbury Park, CA: Sage, pp. 21-71, 1994.
|
9 |
Jacoby, J. and R. W. Chestnut, Brand Loyalty: Measurement and Management, New York: Wiley, 1978.
|
10 |
Jealand, A. P., "Brand Choice lnertia as One Aspect of the Notion of Brand Loyalty", Management Science, Vol. 25, pp. 671-682, 1979.
DOI
ScienceOn
|
11 |
Keller, K. L., Strategic Brand Management: Building, Measuring and Managing Brand Equity, second edition. New Jersey: Prentice Hall, 2003.
|
12 |
Keller, K. L., "Conceptualising, Measuring and Managing Customer-Based Brand Equity", Journal of Marketing, Vol. 57 No. 1, pp. 1-22, 1993.
|
13 |
K. H. Ahn & H. N. Lee "The Effect of Perceived Shopping Value Dimensions on Attitude toward Store, Emotional Response to Store Shopping, and Store Loyalty" Marketing Journal, Vol.12 No.4, pp. 137-164, 2011.
|
14 |
Leanne, H. Y. T., A. L. Souchon, and P. C. Thirkell (2001), "Relationship Marketing and Customer Loyalty in a Retail Setting: A Dyadic Exploration", Journal of Marketing Management, Vo1. 17, pp. 287-319, 2001.
|
15 |
Lynch, J. and T. Srull, "Memory and Attentional Factors in Consumer Choice: Concepts and Research Methods", Journal of Consumer Research, Vol.9, pp. 18-3, 1982..
DOI
ScienceOn
|
16 |
Mathwick, C., N. Malhotra and E. Rigdon, "Experiential Value: Conceptualization, Measurement and Application in the Catalog and Intenet Shopping Environment", Journal of Retailing, Vol. 77, pp. 39-56, 2001.
DOI
ScienceOn
|
17 |
Schmitt, B. H, "Experiential Marketing", Journal of Marketing Management, Vol. 15, No .l, pp. 53-68. 1999.
DOI
ScienceOn
|
18 |
Swinyard, W. R., "The Effects of Mood, Involvement on Shopping Intention," Journal of Consumer Research, Vol. 20, pp. 271-280, 1993.
DOI
ScienceOn
|
19 |
Woodruff, R. B., "Customer Value; The Next Source for Competitive Advantage", Journal of Academy of Marketing Sciences, Vol. 25 No. 2, pp. 139-153, 1997.
|
20 |
Biel, A. L. "How Brand Image Drives Brand Equity.", Journal of Advertising Research, Vol. 32 No. 6, pp. 8-24, 1992.
|
21 |
Aaker, D. A., "Managing Brand Equity", New York the free press, 1991.
|
22 |
Alba, J. W. and J. W. Hutchinson, "Dimensions of Consumer Expertise", pp. 411-454, 1987.
|
23 |
Alpert,J.I., & Alpert, M.I., Music influences on mood and purchase intentions, Psychology & Marketing, Vol 7, pp. 109-133, 1990.
DOI
|
24 |
Blumenthal, J .A., Emery, C.F., &Rejeski, W.J., The effects of exercise training on psychosocial functioning after myocardial infarction. Journal of Cardiopulmonary Rehabilitation, Vol 8, pp. 83-193, 1988.
DOI
|
25 |
Chang Hyun Lee & Y. K. Kim, H. B. Lee "The Effects of Different Types of Hanryu on Korean Nation Brand Image, on the Perception of Corporations and Products/Services",Advertising Research, Vol. 87, pp. 364-391, 2010.
|
26 |
Chong Jo Yoo & S. E. Hyun, J.O. Jeon, "Structural Analysis to Store Characteristics, In-Store Emotions and Shopping Behavior", Marketing Research, Vol.12 No.2, pp. 1-27. 1997.
|
27 |
Yoo, B. H., N. Donthu and S. H. Lee, "Developing and Validating a Multidimensional Consumer- Based Brand Equity Scale", Journal of Business Research, Vol. 52, pp. l-14, 2001.
|