• Journal of Global Scholars of Marketing Science
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• v.7
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• pp.127-146
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• 2001

Attitude toward the advertising is widely used in studies of traditional mass media advertising. As internet marketing becomes more important, attitude toward the website will gain parallel status in evaluating effectiveness. And also, studies on relationship among attitude toward the website, attitude toward the advertising, attention to the commercial, attitude toward the brand, & purchase intention was needed. This study sets a hypothetical model about the relationship among attitude toward the website, attitude toward the advertising, attention to the commercial, attitude toward the brand, & purchase intention. And to testify this model, 10 hypotheses were set. The results of the analysis, all variables were related significantly.

• The Journal of the Korea Contents Association
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• v.17 no.4
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• pp.25-35
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• 2017

This study was carried out qualitative study to figure out the process of the perception of creativity conception by kindergarten teachers in Korea. The interviewees are 4 current teachers in kindergarten in Seoul. Data was collected from semi-structured in-depth interview. Collected data were analyzed using Modified Grounded Theory Approach by Kinoshita, a kind of qualitative research method. As a result of data analysis, kindergarten teachers who experts in child education understood key concepts of creativity as unique thinking and rich expression ability. Such concept is mainly acquired at the class in which direct encounter with children is made. Besides, they formed the concept of creativity through reading books and articles, graduate studies and teaching Nuri Curriculum. In the preceding studies on the concept of creativity targeted to elementary and secondary school teachers, they had shared wide concept, but kindergarten teachers shared only some key concepts on creativity. This result would mean that the concept of creativity in the early children education is relatively coherent and such concept and teaching method are relatively well delivered to children at the education field.

• The Journal of the Korea Contents Association
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• v.18 no.8
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• pp.272-286
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• 2018

VR movies form a relationship with the audience in completely different ways from general movies with their screen. In VR movies, the audience becomes the camera and also the subject of the camera viewpoint, which raises a need for a frame theory unique to VR movies to examine the first person viewpoint and replace the edition of frames to deliver a narrative. In VR movies, the frames delivering a narrative are not revealed and perform the symbolic narrative function, thus being called "implicit frames." The study discussed their related theoretical backgrounds including Russian Ark made in the one shot, one cut method by Alexander Sokurov, off-screen elements, and the Fourth Wall. In VR movies, the audience gets immersed in the narrative based on their paradoxical dilemma, which means that they exist in reality but are absent on screen at the same time, and experiences hyper-reality. In VR movies, space has a couple of attributes including the blocking of eyeline to move it and telepresence to tie up presence between reality and virtuality.

• Journal of KIISE:Software and Applications
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• v.26 no.10
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• pp.1247-1259
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• 1999

본 논문에서는 한국어 문장형성원리를 간결하게 제시할 수 있도록 X-바 이론의 중심어 개념을 도입한 한국어 자질기반 문법을 제안한다. 제안하는 문법은 어절에 관계없이 나타나는 한국어의 문법현상을 명확히 설명할 수 있도록 어절 대신 형태소를 기본단위로 한다. 그리고, 한국어의 구문범주가 지닌 의미정보와 기능정보를 자질을 이용하여 독립적으로 표현하며, 구문범주간의 결합관계를 바탕으로 하는 자질연산을 수행하여 문장을 분석한다. 또한, 한국어의 부분자유어순과 생략현상에 대해 견고하게 분석할 수 있도록 자질연산을 이진결합중심의 CNF(Chomsky Normal Form)로 제한한다. 이렇게 구성된 한국어 자질기반 문법은 규칙을 직관적이고도 간단하게 기술하며, 한국어의 다양한 문장들을 견고하게 분석한다. SERI Test Suites 97과 신문기사에서 746문장을 추출하여 실험한 결과 94%~99%의 적용율을 보였다.Abstract In this paper, we propose a Korean feature-based grammar(KFG) which adopts the X-bar theoretic notion of headedness for a precise representation of Korean syntactic structure. In order to explain various language phenomena in a given sentence, we use not the word but the morpheme as a constituent unit of KFG. We use features manifesting both the syntactic information and the semantic information of Korean syntactic categories, and feature operations based on the association relationship between two categories. In addition, we restrict feature operations to CNF(Chomsky Normal Form) binary form, which provides a robust representation for properties in Korean such as the frequent ellipsis and the partial free-order. The KFG is intuitive, simple, and versatile in representing most Korean sentences. The experimental result shows 94%~99% coverage on 746 sentences extracted from SERI Test Suites 97 and newspaper sentences.

• The Journal of the Korea Contents Association
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• v.13 no.4
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• pp.239-249
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• 2013

The purpose of this study was to explore process of life experience for mothers of children with severe disabilities. Strauss and Corbin's Grounded theory approach was used. Total 17 mothers who have experience of caring for severely disabled child participated. In-depth interviews was done from January 2010 to May 2011. Three to seven interviews were done for each participant. As a result of this study, 119 concepts, 41 subordinate categories and 20 categories have been revealed. The experience of caring children with severe disabilities were 'desolate life' 'plunging in darkness' 'managing to pull oneself' 'rising again' and 'rediscovering of life'. The core category of selective coding was rediscovering of new life from life in darkness. It is suggested that welfare policies need to be modified and new policies need to established for mothers who care for severely disabled children.

• Journal of Science and Technology Studies
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• v.19 no.3
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• pp.1-49
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• 2019

First proposed by Paul Crutzen and Eugene Stoermer in 2000, the concept of the Anthropocene has had staggering repercussions in a variety of disciplines. In response to the Anthropocene narrative as a problematization of the eco-ontological emergency that humanity is confronted with in the 21st-century, I will deal with the following theoretical themes in this article. Firstly, I will analyze the central agendas underlying the Anthropocene discourse: the expansion of human agency into the planetary level and the possibility of unprecedented catastrophes in the near future. Secondly, I will propose to address the Anthropocene discourse as problem-assemblage. Thirdly, I will examine Clive Himilton and Dipesh Chakrabarty's theses in order to understand the shock that was brought to bear on the humanities and social sciences by the Anthropocene narrative. Fourthly, I will reinterpret the allegory of the angel appearing in Benjamin's Theses on the Philosophy of History to explore new possibilities of transformative becoming of the subjectivity, focusing on the concept of patiency. Finally, I will present the concept of reflexive catastrophism.

• Korean Journal of Culture and Social Issue
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• v.25 no.3
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• pp.203-229
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• 2019

The purpose of this study was to identify the factors that constitute masculine norms of masculine in Korean society. The definition of masculinity was to conform to the male-dominated standard formed socially and culturally. The results of in-depth interviews with 20 male participants were used for a concept mapping analysis to explore the configural representations of Korean masculine norms. After extracting the key sentences related to masculine norms, the participants sorted the 55 key sentences based on similarities and assessed the importance, which was then analyzed with multidimensional scaling method and cluster analysis. The result showed two dimensions, one representing social-personal domain and the other implying dominance-support domain as well as six clusters of caregiver, leadership, emotion suppression, job ability and organizational social adaptation, Expects the masculine abilities, power and control. Finally, the implications of this study, limitations, and the suggestions for future research were discussed.

• Journal of the Korean Society for information Management
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• v.39 no.1
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• pp.351-374
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• 2022

The purposes of this study include i) to understand the circumstances of exposure to information during foreign refugees' stay in South Korea, ii) to investigate their information needs and the use of information sources, and iii) to propose the change needed in the Korean society, the role of South Korea in the global community, and the service direction of libraries and information professionals. To this end, legally recognized refugees who have stayed in South Korea were recruited for semi-structured in-depth interviews and observations on their perception, situation, and active behavior. The discussions were transcribed for coding. The codes were analyzed by content analysis technics based on relevant previous studies and factors of Dervin's Sense-making theory and Chatman's Information Poverty theory. Based on these analyses, this study proposed strategies for foreign refugees and individuals and public organizations, including libraries and NGOs, from an information service perspective. It is expected that the proposed strategies will supplement related empirical quantitative research and add value to information services for solving information problems.

• Journal of the Economic Geographical Society of Korea
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• v.8 no.1
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• pp.71-89
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• 2005

In the era of knowledge-based society and glocalization the new role and mission of universities is of increasing concern to us. Studies of the successful universities suggest that there are many ways for the future development of universities, for example high qualification, specialization, and internationalization of universities etc. In this context we can also focus particularly on the regionalization of universities in terms of the university as a regional builder. This paper aims to identify the interactions between universities and regions and to explain their's contributions to the regional developments. The result of analysis shows that the university-region interaction is a win-win strategy both for university and for region in the rapid changing social-economic, administrative and educational environments, and more systematic and stepwise approaches are required to ensure a mutually beneficial collaboration.

• The Journal of the Korea Contents Association
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• v.16 no.5
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• pp.205-216
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• 2016

This study aimed to discover the most influential player in the network of Soccer game and how individual players contribute within the team with quantitative capabilities they possess. It also examined whether or not the network of relationship between players and the coach's tactics were in harmony. The results showed high level of correlation between the network between offenders and defenders according to tactics of the coach during the first half. It can be said that each players fulfilled their role and formed a network within them to lead the game and form a virtuous network structure. On the other hand, the overall network of the team was focused on a specific player during the second half. But the coach's appropriate use of substitutes and change in tactics stabilized the network balance between the players.