• Journal of Digital Convergence
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• v.18 no.11
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• pp.547-558
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• 2020

This is a convergence study to investigate the factors affecting the job stress of new nurses. The subjects of this study were 170 nurses and collected data by self-reported questionnaire. Data were analyzed by descriptive statistics, indepentent t-test, ANOVA, correlation and stepwise multiple regression analysis. The results of this research were the explanatory power was 57.2% with emotional labor, interpersonal relationship and turnover intention on job stress. As a result, it was confirmed that strengthening emotional labor management ability, interpersonal relationship ability and turnover intention was important to reduce job stress. It is necessary to study repeatedly the predictors of job stress through objective measurement.

• Journal of Korea Game Society
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• v.11 no.1
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• pp.59-67
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• 2011

The increase in the use of video games is resulting in the perception of some variables for video gamers. Therefore, it is necessary to identify the drivers for video games and their effects on the users to lead the growth strategies for the video gaming business. In this study, the drivers of video game play are creativities and enjoyment which are based on previous studies. And an empirical analysis was performed to determine the effect of these variables on intention to reuse. First, the results showed that artistic, scientific, and general creativity affect perceived enjoyment. Second, perceived enjoyment appeared to be a significant factor of intention to reuse. Specially, the author confirmed that artistic creativity has a very significant effect on enjoyment of video games.

• The Journal of the Korea Contents Association
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• v.16 no.3
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• pp.447-465
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• 2016

This paper investigated main determinants of paid-VOD user satisfaction and re-purchasing intention in IPTV platform. The findings showed that 'perceived system quality' was the significant antecedent variable influencing 'perceived usefulness' and 'perceived cost'. Meanwhile, 'perceived content quality' had the insignificant effect on 'perceived cost, while strongly and positively affecting 'perceived playfulness'. Regarding the relative size effect on the relationship between the belief variables and re-purchasing intention, content quality, cost, usefulness and playfulness were higher in the order, implying that functional benefits, like price and quality is the most crucial factor facilitating re-purchasing paid-VOD. Likewise, several variables associated with user characteristics and situation were employed as moderating variables to examine their impact on the process of formation of belief, satisfaction and intention. We found that there were distinct differences in value cognition and satisfaction level among users, depending on IPTV acceptance period, paid-VOD purchasing frequency, age and income level.

• Journal of Digital Convergence
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• v.19 no.10
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• pp.151-161
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• 2021

This study has investigated how social exclusion affects privacy concerns and intention to provide personal information. And to examine the moderating effect of perceived sense of control in the process. As a result, it was found that social exclusion increases users' privacy concerns and reduces the intention to provide personal information. In addition, it was verified that the moderating effect of social exclusion on the privacy concerns and intention to provide personal information was significant. In other words, it was proved that sense of control can reduce the influence on privacy concerns and personal information provision intentions due to social exclusion. The results of this research suggest that social exclusion can act as a factor influencing privacy concerns and intention to provide personal information, and that perceived control can reduce the effect of social exclusion. In conclusion, the results of this study suggest that individual psychological factors should be considered as influencing variables in privacy research.

• The Journal of the Korea Contents Association
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• v.21 no.9
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• pp.322-332
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• 2021

In this study, the relationship between Customer Satisfaction and Selection Attributes of Hotel Michelin Restaurant was studied. It was attempted to investigate the influence relationship on whether there is a moderating effect by introducing a variable into the Hotel Brand Image. Convenience sampling was used for customers who have recently experienced Hotel Michelin Restaurant, which is currently located in a hotel in Seoul. It has been held for about 60 days from July 1, 2020. The survey tool constructed through prior research was distributed to customers who have experienced the Michelin Restaurant commissioned by hotels in Seoul. 287 copies of the collected effective specimens were statistically processed using SPSS 22.0. As a result of the empirical analysis of this study, it was found that among the factors of Selection Attributes, physical environment, food quality, service quality, and convenience had a significant positive (+) effect between customer satisfaction. It was found that price fairness had no influence. Finally, it was found that there is a moderating effect on the physical environment and service quality variables by introducing the interaction variable between Selection Attributes and Customer Satisfaction.

• Journal of Digital Convergence
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• v.16 no.12
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• pp.267-281
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• 2018

Internet only Banks in Korea have acquired more than seven million customer base, but most of the accounts are not active. As financial products tend to be similar, customer affect plays more crucial role than service features in continuance intention. The purpose of this research is to study about the impact of positive and negative affect on the continuance intention. The result indicated that positive affect is positively related to continuance intention, and negative affect is negatively related to continuance intention. Also expectation confirmation is positively related to positive affect. The results imply Internet only Banks need to focus on customer's positive affect and expectation confirmation to improve continuance intention.

• Journal of Digital Convergence
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• v.20 no.4
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• pp.39-44
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• 2022

This study conducted an actual analysis on the effects of smart phone experience marketing by brand on consumption value and purchase intention for Chinese consumers who are interested in smart phone purchase experience or products. In addition, experience marketing was classified into five components such as sense, emotion, cognition, behavior, and relationship. The results, In the effect of the components of experiential marketing on purchase intention, sense, act, fell, and relate had an obviously positive impact on purchase intention, however The result is that think does not affect. The results of this study are more effective when considering the five components of smart phone experience marketing. This The study will contribute to the projecting and establishment of long-term experience marketing of smart phone producers by continuously providing experiences related to the direction of pursuing brand image.

• The Journal of the Korea Contents Association
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• v.21 no.12
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• pp.436-447
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• 2021

The boycott of Japanese products triggered by Japan's economic retaliation has heated up the Republic of Korea. This study examined the factors affecting the boycott participation intention in 217 college students and ordinary people in their 20s and 30s. The results of the study showed that perceived egregiousness, self-efficacy, and subjective norm had a positive effect on boycott participation intention, and perceived egregiousness had an indirect effect on boycott participation intention through anger. In addition, these overall impacts were moderated by online and SNS news usage. This study is significant in providing academic and practical implications for understanding boycott phenomena by verifying various influencing factors on consumer boycott intentions and comprehensively reviewing the mediating effect of anger and the moderating effect of online and SNS news usage.

• The Journal of the Korea Contents Association
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• v.11 no.3
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• pp.449-459
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• 2011

This study was to explore the effect of local community on participation of local festival. In order to carry out the empirical study, 320 survey questionnaires were collected in Cheonan. AMOS 4.0 and SPSS Win 12.0 statistics packages were utilized for analysis of SEM. The study results were as follows: first, analysis on the relationship between identity and participation of local festival(interest of festival participation, extent of local festival, intention of local festival) Showed that identity effected every factor of participation of local festival, second, dependence effected interest of festival participation and intention of local festival, third, social friendship can't effected every factor of participation of local festival.

• The Journal of the Korea Contents Association
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• v.9 no.3
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• pp.204-214
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• 2009

The main purpose of this study is to examine the effect of QUMR to job attitude and job performance from a industrial relations management point of view. Concretely, it is confirmed whether there are effects of QUMR to organizational commitment, turnover intention and job performance of employee and whether there is a moderating effect of union membership status between QUMR and organizational commitment, QUMR and turnover intention, QUMR and job performance of employee. As a result of this study, firstly, there is a positive effect of QUMR to organizational commitment. Secondly, QUMR effects to turnover intention negatively. Thirdly, QUMR effects to job performance positively. Lastly, there is no moderating effect according to union membership status. On the basis of these study results, I suggested alternatives of business strategy for effective industrial relations management.