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http://dx.doi.org/10.7583/JKGS.2011.11.1.059

The Impacts of Artistic Creativity, Scientific Creativity, General Creativity on Perceived Enjoyment and Intention to Reuse : Focused on Role-Playing Game Players  

Byeon, Hyeon-Su (Dept. of Business and Administration, Baekseok Arts University)
Publication Information
Journal of Korea Game Society / v.11, no.1, 2011 , pp. 59-67 More about this Journal
Abstract
The increase in the use of video games is resulting in the perception of some variables for video gamers. Therefore, it is necessary to identify the drivers for video games and their effects on the users to lead the growth strategies for the video gaming business. In this study, the drivers of video game play are creativities and enjoyment which are based on previous studies. And an empirical analysis was performed to determine the effect of these variables on intention to reuse. First, the results showed that artistic, scientific, and general creativity affect perceived enjoyment. Second, perceived enjoyment appeared to be a significant factor of intention to reuse. Specially, the author confirmed that artistic creativity has a very significant effect on enjoyment of video games.
Keywords
artistic; scientific; general creativity; perceived enjoyment; intention to reuse;
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Times Cited By KSCI : 4  (Citation Analysis)
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